Mistakes That Neil and Eric Made While Growing Their Software #1843
Marketing School - Digital Marketing and Online Marketing Tips
English - August 31, 2021 13:00 - 5 minutes - 4.9 MB - ★★★★★ - 1K ratingsMarketing Business Education How To facebook google linkedin askgaryvee contentmarketing digitalmarketing ericsiu inboundmarketing marketing marketingschool Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Mistakes That Neil and Eric Made While Growing Their Agencies #1842
Next Episode: Is M&A a Reliable Growth Channel? #1844
In episode #1843, Neil and Eric speak to the biggest mistakes they have made while growing their software. Some of the main lessons our hosts learned include picking software with a large TAM and small churn rate, optimizing for customer development, and more!
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: Mistakes That Neil and Eric Made While Growing Their Software. [01:18] The danger of selling software with a small TAM and big churn. [01:51] Doing customer development and remembering not to undercharge. [02:58] Using the freemium model and having good onboarding. [03:57] Continuously iterating and making your product better. [04:05] Remembering to vet employees and have a focused offer. [04:41] That’s it for today! [04:42] Go to marketingschool.io/live to learn more about our upcoming live event.
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