There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You
Marketing School - Digital Marketing and Online Marketing Tips
English - August 10, 2023 11:00 - 4 minutes - 4.49 MBMarketing Business Careers facebook linkedin seo askgaryvee contentmarketing digitalmarketing ericsiu google inboundmarketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In episode #2531, we delve into the fact that there are LESS active podcasts in July 2023 than in 2018 (and what it means for you!) In 2018, there were 55000 active podcasts and today there are 493000. Don’t worry, the news came as a surprise to Eric and Neil too. Tune in today to hear why short-form content, utilizing video, and understanding psychology are the keys to making a name for yourself in today’s podcasting industry!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: There Are LESS Active Podcasts in July 2023 Than In 2018: What It Means For You.
[00:43] The number of active podcasts in 2023 compared to active podcasts in 2018.
[01:38] Why video content (as opposed to audio only) is the way to go.
[02:42] Factors that influence retention rates.
[03:18] The power of short-form, repurposable content.
[03:56] Skills to master to succeed as a podcaster.
[04:37] That’s it for today! Don’t forget to rate, review, and subscribe!
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