Marketing Rockers - The Video Game Marketing Podcast

Marketing Rockers #024: How the war in Ukraine is impacting the gaming industry. (also: Microsoft, Sony and Netflix planning ad-tiers for their services)

April 29, 2022 08:27 - 1 hour - 99.4 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 06:00 - What we've been playing over the last 4 weeks (Resident Evil Village, Spider-Man Miles Morales, Elden Ring) 27:48 - The AAA drought: No big releases in the next 6 months! 34:00 - Apple-All-Access: Apple planning a subscription based service delivering hardware and access to all services 41:30 - Project Spartacus: Sony wanting to compete with Gamepass - what are the differences? What do we prefer? 54:50 ...

Marketing Rockers #023: Google Privacy Sandbox - ATT for Marketers? (Sony planting trees for achievements, growth of Facebook Gaming, EA blaming Halo for 2042 failure)

February 24, 2022 15:16 - 1 hour - 78.9 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 10:25 - Battlfield 2042 - EA blaming Halo Infinite for games failure! 24:50 - Possible reasons why Facebook Gaming is growing recently. 39:00 - Playstation planting trees based on a achievement in Horizon Forbidden West! 44:00 - The Hobbit Game and Movie rights are up for sale - who should buy it? 54:55 - Samsung Unpacked Event 2022 - Galaxy S22/+/Ultra announced! 01:07:30 - Google's Answer to ATT - "Google Pr...

Marketing Rockers #022: 2022 Predictions - Probabilistic stays? Apple adding to their Ad-Ecosystem?

January 18, 2022 10:24 - 1 hour - 84.6 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 05:00 - The biggest gaming streaming platforms: How did Facebook Gaming become so big? Where is TikTok headed? 18:50 - Game Releases of the Year: What are we excited about? 41:00 - Main Topic: Our Marketing Predictions for 2022! 42:00 - "On-App Purchase Solution", "Shoppable Content" or "Proliferation of Content Fortresses (Eric Seufert)" - 3rd Party content retained on 1st party platform! 48:00 - Another majo...

Marketing Rockers #021: 2021 Retrospective - How well did our projections hold up? Did the iOS AppPocalypse happen? (also: Games of the Year; Ubisoft and NFTs))

December 23, 2021 08:23 - 1 hour - 76.9 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 02:00 - Game of the Year - It Takes Two, Halo Infinite, Return of the Obra Dinn, Doom Eternal 16:30 - The Witcher Prequel Series - "The Witcher Blood Origin" 21:25 - Retrospective of our Year: The Podcast, Speaking engagements on Pocket Gamer Connects, White Nights, Deconstructor of Fun and GameChanger by TikTok 29:13 - Ubisoft - NFT outrage, toxic work environment 35:25 - Xbox All Access: After praising it all...

Marketing Rockers #020: Top 3 Most Influential Mobile Games to date! (also: Game Awards 2021, Halo Infinite's surprising multiplayer release)

November 21, 2021 16:00 - 1 hour - 85.7 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 06:45 - Suprise Release of Halo Infinites Multiplayer! What is the strategy behind it? 15:30 - The disappointment of Battlefield 2042. What is going wrong with the game? Linus' short review and some hope! 23:10 - Call of Duty Vanguard - Davids short review! Light on content but solid base? 29:00 - Game Awards Nominees were announced! Cyberpunk nominated?! 31:15 - Sidebar: It Takes Two - Game of the Year conten...

Marketing Rockers #019: How would social media look like without proper ad targeting? (Snapchat earnings, FarCry 6s Crazy Email Retention Setup, "Met a" - verse)

October 31, 2021 13:40 - 1 hour - 89.7 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 04:20 - Ubisoft mocking players that stopped playing Far Cry 6 before finishing it. 16:30 - New OLED Switch was released and why the High Bandwith Ethernet port might be the most exciting part of it! 26:00 - Facebook is changing it's name to "META" , them focussing on the Metaverse and how this could be a response to iOS 14.5+. 34:00 - Question of the Day 1: What would be your role in a virtual world? 37:50 - ...

Marketing Rockers #018: New iOS privacy changes changing the game for marketers again, e-Football (PES) a failed rebranding?

October 07, 2021 20:19 - 1 hour - 69.1 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 04:00 - Apple Event September 2021 - New devices announced. 16:30 - Privacy changes coming to iOS and what this could mean for marketers! 31:50 - e-Footbal 2022, a disastrous launch disappointing it's playerbase. A failed rebranding? 41:20 - Question of the Day: What was our favorite subject in school? 52:25 - Windows Store accepting the "Epic-Store"- and "Amazon App Store" - apps; Xbox expanding X-Box All Ac...

Marketing Rockers #017: Successful Gaming Apps You Never Heard Of? (Also: Gamescom disappointing?; Netflix Gaming in Poland; Apple softening on payments)

September 02, 2021 15:06 - 1 hour - 105 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 02:38 - Dad, son and an oven (click) 09:05 - Gamescom - was it really the heart of gaming? 19:00 - Considering Xbox-All-Access and the current state of "current-gen" (PS5, Series X&S) consoles 26:56 - N26 - Follow up on their personal data usage. 35:10 - Netflix Gaming - being tested in Poland. 40:20 - Apple softening regulations about additional payment solutions. 46:10 - Samsung doubling down on privacy an...

Marketing Rockers #016: Should Netflix buy CD Project? (Also: Advertising with iOS14.5; Are competitive games hard to grow?; Halo Infinite)

August 01, 2021 18:15 - 1 hour - 64.1 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 03:00 - Is the "Summer Slump" already over? 07:50 - The AppPocalypse is not happening? 10:30 - Working with iOS 14.5+++ and overcoming it's obstacles. 14:40 - SplitGate becoming too popular! 22:22 - Halo Infinite Technical Preview is live! 28:40 - EA thriving on Battlefield 3 nostalgia with the Battlefield 2042 Potal Trailer! 36:07 - Should Netflix buy CDPR? What is their goal with getting into gaming? 48:08...

Marketing Rockers #015: Which apps should have ads, but don't? (also: Steam Deck, Warzone,Scrubs)

July 26, 2021 07:03 - 1 hour - 84.9 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 08:15 - Warzone - SBMM and Lobby Quality 16:27 - Steam Deck - what is the plan? Are the specs good enough? Who is it designed for? 37:47 - Scrubs - most watched series? Recommendation - Listen to the Fake Doctors, Real Friends podcast! 46:50 - The perfect apps to have ads, that do not! How would you feel about having ads in banking apps, travel apps, your alarm clock? How effective would they be? Twitter: https...

Marketing Rockers #014: Revisiting our 2021 Game Marketing Predictions! (Discussion around E3, OLED Switch)

July 11, 2021 09:48 - 1 hour - 65.1 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 05:00 - E3, feelings about the announcements. 38:30 - Revisiting our 2021 Gaming Marketing Predictions - iOS 14, TikTok, Influencer and in-app store/cloud solutions Pocket Gamer Connects Digital #7 Slots covered by David: https://www.pgconnects.com/digital/schedule/ "Conquering TiKTok as an Advertisement Platform" Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers Your ho...

Marketing Rockers #013: How to Build a Successful Marketing Team w/ Julian Werner - Marketing Director Bytro Labs

May 30, 2021 18:59 - 1 hour - 59.1 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 25:40 - How to build a successful marketing team - Julian Werner Julian Werner: https://twitter.com/theliveralist Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers Your hosts: David Westerman: https://twitter.com/dwesterman10 Linus Otten: https://twitter.com/LinusToGo

Marketing Rockers #012: Why we are producing our own podcast!

May 06, 2021 14:39 - 1 hour - 55.4 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 20:40 - Why did we start our own Marketing Podcast? 45:00 - How we started producing Marketing Rockers! Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

Marketing Rockers #011: Identifying Creative Trends!

March 26, 2021 08:28 - 1 hour - 61 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 28:37 - Current Creative Trends we've identified this month! 56:01 - How we research creative trends and get inspired! Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

Marketing Rockers #010: The "New" Partner Checklist!

March 16, 2021 16:32 - 52 minutes - 48.4 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 25:00 - The New Partner Checklist Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

Marketing Rockers #009: Mainstream Hype Driving Downloads - Should we talk to Netflix?

February 23, 2021 20:11 - 1 hour - 70.6 MB

00:15 - Introduction and what is currently on our minds, games, and movies. 20:38 - How Viral Mainstream Content pushes App Downloads and Sales Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

Marketing Rockers #008: Controversial Marketing - Should you use it?

February 09, 2021 17:00 - 1 hour - 60.5 MB

00:15 - Introduction and what is currently on our minds, games, movies, and our new setup. 15:50 - What is Controversial Marketing? - Introduction and examples! 32:30 - Pros of Controversial Marketing 49:00 - Cons of Controversial Marketing 57:49 - Conclusions and a Check List to prepare to tackle Controversial Marketing Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

Marketing Rockers #007: 2021 Marketing Trends

January 13, 2021 11:45 - 1 hour - 69.6 MB

00:20 - Introduction and what is currently on our minds. 20:50 - 2021 Marketing Trends, Risks and Opportunities! Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

Marketing Rockers #006: How seasonality impacted gaming marketing this year!

December 28, 2020 21:24 - 43 minutes - 39.6 MB

00:20 - Introduction and what is currently on our minds. 10:00 - What does seasonality mean for gaming advertising? 25:00 - How should you prepare for seasonal shifts? 32:00 - How was this year different? Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers

Marketing Rockers #005: Our experience using Triple A (AAA) for the last few months!

December 18, 2020 20:27 - 59 minutes - 54.6 MB

00:20 - Introduction and what is currently on our minds. 14:25 - What is Triple A? 16:50 - Ups and Downs using Triple A. 30:14 - How did our strategy using them change over time? 38:33 - How can Triple A be improved? Twitter: https://twitter.com/MktgRockers Facebook: https://www.facebook.com/MktgRockers