Marketing Residency with Jan Rossi
498 episodes - English - Latest episode: 13 days ago -Marketing methods for online and offline success by Jan Rossi - 14 year successful retail business owner, website designer and social media marketer for small to mid-sized businesses. Marketing Residency offers marketing strategies, tips and ideas you can implement for your retail business today. Episodes are between 1 and 8 minutes in length. This is not just news curated from google alert emails.
Presenting fresh and actionable information that works today - not based on data from 3 years ago. Times change fast!
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[Update March 10th 2024] Google Podcasts is going away so I am submitting this podcast to PodcastAddict.com - should be up shortly.
LISTEN IN weekly for actionable tips and creative marketing strategies that propel your business to success!
This podcast is hosted by Acast. Find the Acast website for Marketing Residency here: https://shows.acast.com/marketing-residency-with-jan-rossi
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Podcasts, AI, Alt-Tags and More
April 16, 2024 14:40 - 6 minutes - 7.16 MBLots of gems in this podcast. Listen in! Implement something today. Remember to make BING map profiles for all your accounts too! They are no longer pulling from YELP. You must make an Apple Map area. Your competitors might not do this just leaning on the Google Maps. Not you! You listen to Marketing Residency with Jan Rossi and you are getting them way more exposure! Nice job! More soon from Jan Rossi. Music credit from FreeSound.org website: Election Time, Funky Brass Instrumentals for P...
Shift into Spring Marketing
April 12, 2024 15:06 - 6 minutes - 6.77 MBTalking today about having that Spring hopefulness in your feed with your messaging and graphics. Check on your neighbors and comment on their fun activities. This helps you get local eyeballs on your business too - but only if you are not spammy. Contribute a good, well thought-out comment. Listen in ! More from Jan Rossi soon. Also, now that Google Podcasts is dead, what podcast app are you using? I would love to know - add your recommendation in the comments. Thanks! Jan Hosted on Acas...
Watch Out for DM Scams on FB
March 27, 2024 17:00 - 4 minutes - 4.44 MBThe amount of FB scams through Direct Messaging (DM) on Facebook is increasing. Just Report and Delete them. Do not panic. Do not waste time emailing Facebook. Do not take down anything on your page. Just clear out these timewasters. Having a Social Media Manager helps protect you from these obnoxious activities. Warning! You are in Violation! Forgettaboutit! Listen in to Jan Rossi. Have you found anew podcast app to listen to these sessions? I am finally aligning with a new app. So osorry to...
Investigate Potential Business Partners
February 08, 2024 14:36 - 6 minutes - 9.65 MBBe careful of vendors that want to work with you that know nothing of their medium. This recently happened to one of my clients. The franchise owner was pushing a company that had no experience in their field - it was obvious. So now their credibility with us has gone down. We avoided aligning ourselves with someone who was going to most likely farm out our work to foreign entities all while telling us they were doing the work. Nope! Check out these businesses. Poor writing, typos, wandering ...
Holiday 2023 Quick Purchase Tip
December 19, 2023 00:48 - 1 minute - 2.56 MBThis is a great tip to help our retail area maintain great flow and assistance to customers if your employees are busy with others or as a quick point of purchase option. Move things around in your store. Help your customers by curating small bins with "Store Favorites under $20" or "Great finds from $21 - $35" - great a gift for your favorite neighbor with a pet! People have limited time .Help them find something fast. Listen in to Jan Rossi of Marketing Residency. More tips to come! Hos...
Patience & Time - Google Ads
October 12, 2023 15:38 - 5 minutes - 9 MBWithout the online customer service assistance using Google Ads is more difficult than you think. They shut you down for no reason. It's like "if you can survive all our shenanigans for blocking your ad run, I guess we'll let you run some ads" - well, that's what runs through my head. Have Advil and loads of patience handy. Don't be discouraged though, Google Ads and Facebook, Instagram ads are great for your business. Just watch the budgets and if things are not running well, turn it off and...
Hello, It's Me
October 05, 2023 15:44 - 3 minutes - 5.79 MBI'm back! Hello again! New things instore for this Marketing Residency Podcast. I will be linking directly to the podcast on Acast. https://shows.acast.com/marketing-residency-with-jan-rossi especially with Google Podcasts shutting down in 2024. Fall thoughts, a focus on one of my clients who just came back from a trade show and tons of new items are heading to the store! Lots of new inventory. I will be busy! Thanks for continuing to follow. More again soon! - Jan Hosted on Acast. S...
Make How-to Videos for Better Engagement
June 07, 2023 18:20 - 2 minutes - 3.53 MBHere's an example of a garden center reaching out to me to help show me how to trim my plant! It got lots of engagement. AND I made sure to buy something from them specifically due to their targeted efforts. Marketing - it works! Sorry for the long delay between episodes - I've had some visitors to the shore and I'm having way too much fun. No worries - back to the microphone in June 2023! Hosted on Acast. See acast.com/privacy for more information.
Bundle for More Profit
May 04, 2023 18:39 - 4 minutes - 7.3 MBHave you analyzed your prices and margins lately? You may be leaving some profit by not bundling. People love a deal! Bundle items to make more money. Listen in and check your prices too! The higher price is one single purchase. Buy 2 @ ? Buy 3 @ ? People love this and will often buy one for themselves. Do it! Make more profit and stay in business. Hosted on Acast. See acast.com/privacy for more information.
Donations - Community Good Will
April 17, 2023 17:20 - 3 minutes - 5.51 MBDonations should be capped and tracked! It's nice to support local causes for great good will in the community. Some do's and don'ts with donating as well. Listen in to Jan Rossi and learn how to handle your donations. Thanks for listening! ♫ Hosted on Acast. See acast.com/privacy for more information.
Your Google Business Hours are Wrong - Uh Oh
April 14, 2023 09:37 - 3 minutes - 5.34 MBA good story about why it's important to keep your hours accurate EVERY DAY! Listen in ♫ to Jan Rossi of Marketing Residency. I give you marketing tips and ideas so you stay in business and thrive! More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.
Vendors Steal Your Customers with QR Codes
April 12, 2023 18:48 - 3 minutes - 6.57 MBRight in front you a vendor might be displaying a QR code on their packaging. That's an attempt to get your customers to bypass your retail store and buy direct from them. Are you paying attention? What to do? Listen in to this short podcast (3:59) and learn how to spot and it kill this practice off! Good luck! A bit of business consulting today from Jan Rossi of Marketing Residency! More tomorrow - or later - lol! Hosted on Acast. See acast.com/privacy for more information.
Clear Communication is Key in Social Posts
April 10, 2023 18:01 - 3 minutes - 6.26 MBPost in advance of events, days off, special things going on - give your audience time to fit you into their busy schedule. Everyone as their errand runs mapped out - just get in their schedule with advance notice. Don’t post - you are closing early - no need. Especially when you only have 34 followers and they are not regulars - . BUT in that case I would change my voice email greeting if you have a special phone number for the business. AND I would change my hours open to reflect your sho...
Irish Celebration Welcomes Spring and Profit Too
March 17, 2023 15:33 - 1 minute - 3.05 MBHappy St. Patty's Day! I hope all your marketing efforts pay off with big profits this weekend. Many bars are offerring shuttles to keep people interested in moving from one place to another - great ideas out there. Knock off early and join in the fun. Listen in for more tips. Thanks for listening! ♫ Jan Rossi of Marketing Residency. JanRossi.com Hosted on Acast. See acast.com/privacy for more information.
More Videos in 2023
February 23, 2023 19:04 - 2 minutes - 4.15 MBWork on those videos! Use all the tools you can to make a smart and fun video clip for your business! Listen in ♫ with Jan Rossi of Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.
FB Insta Ads - Use Them
February 09, 2023 20:01 - 2 minutes - 4.44 MBJust doing a little bit of advertising helps your brand tremendously. Stop spinning your wheels just posting. Show it to new folks. Listen in to Marketing Residency by Jan Rossi today. More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.
Google Trends and More
January 16, 2023 21:42 - 3 minutes - 4.89 MBIn January 2023 it's a good idea to refresh your content strategy and keywords. Don't forge to use Google Trends! I've decided to focus a it on Youtube in 2021 so I made a video based on this podcast and you can find it here. Not all podcasts will have videos as it is time consuming. So catch me here on your favorite podcast player or head to YouTube and find my channel here: https://www.youtube.com/c/janrossi It's slow going, but we must move forward with new ways to connect to our custome...
Match Customer Goals in 2023
January 02, 2023 20:45 - 3 minutes - 5.36 MBReady for 2023? I am however I am taking some "slow" days as the end of 2022 was packed including me having co-hosting duties for a New Year's Eve Party! Gosh, that was fun! So let's but out in 2023. Listen in to an idea I have for you. Wishing you the BEST with all your marketing in 2023! -Jan Hosted on Acast. See acast.com/privacy for more information.
Passwords and User Names - Keep Track
December 12, 2022 17:49 - 3 minutes - 5.37 MBWrite it down in a safe spot. Use the cloud. Save your passwords, user names and ansers to security questions so you never get locked out of anything! This is important. Put in backup phone numbers (even a friends number if you don't have 2 phones) and backup email addresses. This is very helpful when you are locked out! More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.
Freshen Up Your Instagram Feed
December 03, 2022 16:44 - 3 minutes - 6.06 MBOk here's the most obvious tip - put your phone umber on your image! When you are in the "mix" of hashtag results the pics with the images and a phone number get more action! There's more - listen in - more from Jan Rossi of Marketing Residency tomorrow! See more at https://JanRossi.com The business that puts their phone number on their Instagram Feed wins! (If you are a business that heavily relies on call in to-go orders, etc) Hosted on Acast. See acast.com/privacy for more information.
The 1977 Pepsi Ad Problem
December 02, 2022 11:16 - 2 minutes - 3.03 MBI talk about the Netflix Documentary "Hey Pepsi, Where's My Jet?" Listen in! Good Marketing reminders for you in this fun story. Here's a link to more information on this subject: https://consequence.net/2022/10/pepsi-wheres-my-jet-trailer-netflix-documentary-watch/ Hosted on Acast. See acast.com/privacy for more information.
May Not Be Combined with Other Offers
November 30, 2022 15:51 - 2 minutes - 3.37 MBRemember your disclaimers, however make sure they are not too restrictive or people will not act on your offer. The public has been manipulated so much they are wary of advertising lures. Listen in to Ja Rossi of Marketing Residency ad hear how to do it right! More tomorrow! Thanks for listening. Go to JanRossi.com for more info. Hosted on Acast. See acast.com/privacy for more information.
Be Genuine or Lose Customers
November 17, 2022 15:51 - 3 minutes - 4.59 MBWhen customers want to buy from your business it's important to keep up on your prices. No longer can you state "it's supply chain issues" it just rings hollow. When you show them a lower number and charge a higher number that is very deceptive. Would you go back? I don't think so. Don't leave customers thinking you charge whatever you want. They will not do business with you again. Be a good business owner and be genuine in all aspects of your business. Listen in! More from Jan Rossi of Mark...
Daily Emails Result in Unsubscribes
October 20, 2022 15:04 - 3 minutes - 4.07 MBDesperate marketing folks are sending daily emails and we are all so over it. What else can you do to keep fans shopping with you? Another marketing idea from Jan Rossi of Marketing Residency. Thanks for listening in - wherever you listen - Google Podcasts, iTunes, Amazon. Hosted on Acast. See acast.com/privacy for more information.
Followup to Reviews Tip
October 04, 2022 19:11 - 2 minutes - 2.96 MBMore information from Jan Rossi on sharing reviews on your social channels! It's so easy - put them on rotation! More tomorrow! Hosted on Acast. See acast.com/privacy for more information.
Share Reviews Everywhere
September 26, 2022 20:43 - 3 minutes - 3.62 MBShare those reviews! Listen in ♫ more from Jan Rossi of Marketing Residency tomorrow. Hosted on Acast. See acast.com/privacy for more information.
Keep Post Reach Strong
September 14, 2022 16:30 - 3 minutes - 3.93 MBEver have someone post right after you made a great post that had potential? I'll tell you what happens. Try to avoid stepping on each other with posts. More from Jan Rossi of Marketing Residency tomorrow! Find me at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.
Marketing is Intentional
September 09, 2022 14:03 - 3 minutes - 3.52 MBThe words you chose in social posts, press releases, descriptions on line and even your Google Business Profile are intentional. Find out why. Listen in to Ja Rossi of Marketing Residency. I will be broadcasting more frequently this fall 2022. Stay tuned! For more info go to JanRossi.com Hosted on Acast. See acast.com/privacy for more information.
Keep Reaching Out
August 18, 2022 18:10 - 3 minutes - 3.75 MBAll the connections you make via networking will pay off! Listen in. A bit of an inspirational podcast today. More from Jan Rossi tomorrow Thanks for listening in. ♫ Hosted on Acast. See acast.com/privacy for more information.
Gimicky photo - Not on This Platform
July 21, 2022 00:41 - 2 minutes - 2.67 MBBe careful knowing your terms of service. My fun graphic image (which is considered "gimmicky") was rejected by this platform. Listen in to find out who wants this off their platform. More from Jan Rossi at JanRossi.com Thanks for listening to Marketing Residency. Hosted on Acast. See acast.com/privacy for more information.
Quiet on Holidays Part 1
July 07, 2022 22:11 - 3 minutes - 4.2 MBNobody wants any correspondence from their managers on holidays. Nothing. Nada. Zippo the clown! If you want to work - that's fine - but do not send any information to your staff until the day after a national holiday. Respect their time off. Listen in to Jan Rossi of Marketing Residency now! Part 2 coming up too - I think you can guess what that one is about! Enjoy the rest of this short week. Hosted on Acast. See acast.com/privacy for more information.
1 Million Views
July 01, 2022 01:36 - 3 minutes - 4.38 MBThanks Google! Don't forget to load up photos on your Google Business Profile page - it matters! Hosted on Acast. See acast.com/privacy for more information.
Equal Voices - A Best Practice Part 1
June 21, 2022 15:47 - 1 minute - 1.84 MBListening to your entire staff is a best practice. Sometimes there is a key member of your organization that knows this new project you are working on will be a fail unless something is corrected. How do you get those folks to contribute? A good leader knows how to find those voices. Listen in to Jan Rossi of Marketing Residency. Today is Part1, Part 2 is a good story of how this is so important. https://JanRossi.com Hosted on Acast. See acast.com/privacy for more information.
Parking Lot Protocol and Sunday Open Hours
June 07, 2022 23:57 - 3 minutes - 3.49 MBBe careful handing out your brochures near your competitors parking lot! Listen in - also - how to politely tell the "Karen's" out there that your hours are as posted. Ha! Enjoy! Hosted on Acast. See acast.com/privacy for more information.
Check Pinterest Data
May 12, 2022 15:32 - 3 minutes - 3.66 MBThere is data all around us. Are you using it to help you with your content goals? You should be. Listen in. Find more great marketing advice from Jan Rossi at JanRossi.com - more tomorrow from Marketing Residency! Hosted on Acast. See acast.com/privacy for more information.
Risk
May 11, 2022 22:24 - 5 minutes - 5.89 MBWhat is your risk level? As a business person you have to take certain risks or you don't really achieve the level of success you've dreamed about. Consider who you surround yourself with - do they try and talk you out of things? Are they really someone you should be listening to? Listen in - more from Jan Rossi of Marketing Residency tomorrow! Hosted on Acast. See acast.com/privacy for more information.
Delivery Billing Google Maps Addresses Must Match
May 09, 2022 18:29 - 2 minutes - 3.17 MBWith employees coming in and out of jobs your address is more important than ever! A delivery person needs to know your UNIT No. on all delivery invoices. Many stores with the same address? Make sure that unit no. is on there or valuable inventory will be marked as "delivered" to a wrong address and it will be your fault! Go back and re-address all those decisions you made when you first opened up. Are they all correct? Fix your address on all social platforms, billing and delivery invoices ...
Feedback is Good
April 27, 2022 21:06 - 2 minutes - 2.32 MBLearn how to size up your retail customers with their greetings. They might just show passive aggressive tendencies in retaliating in a review section. Be patient, explain things and definitely keep your strength and cool. Don't let a quiet person in your retail store attack you behind the keyboard later. People throw off weird vibes sometimes and your ability to match their energy just might fail. Be up front and make sure you keep your cool. Listen in. Good thoughts by Jan Rossi of Marketin...
Not Helpful Indicators Appear on GBP
April 15, 2022 15:19 - 2 minutes - 3.06 MBMore new changes with Google Business Profile (GPB) you can choose the button "not helpful" in the review area! Awesome! Now those whiney what-are-yo-talking-about type reviews will get buried if they (Google) don't choose to remove it. Good to know! Stick with Jan Rossi of Marketing Residency for quick tips and ideas. No long boring podcasts with fluff - just the good stuff. Have a great day. Hosted on Acast. See acast.com/privacy for more information.
Change and Protect Passwords
April 08, 2022 20:37 - 2 minutes - 2.84 MBKeep ownership of your platforms with you - don't give up ADMIN status. And hire 3rd party folks you trust - if not - your passwrods might be changed! Listen in to this important podcast episode. It's a good reminder to keep up on passwords and have a solid "plan B" way to get into your accounts if you get hijacked! This is important. More at https://JanRossi.com Hosted on Acast. See acast.com/privacy for more information.
24-7 Service Hours or Not
March 29, 2022 16:34 - 1 minute - 2.08 MBThink you might get more customers with a 24/7 hour service situation? Give it a try. Listen in - Hosted on Acast. See acast.com/privacy for more information.
Branded Recycled Shopping Bags - Do It
March 17, 2022 15:01 - 3 minutes - 3.52 MBGet ready! Across the United States the Bans on Plastic Shopping Bags has begun! Do you provide a nice reusable bag for your clients? Is it branded? Website on there? It's a nice reflection of your business to have a bag that people use not just in your store but in other stores! I have recycled bags from Colorado that I am using in New Jersey! While that store is not here yet - it might be soon. Pay attention to what's happening around you and beat your competitors to this easy marketing str...
Keywords Connect to Website Images
March 12, 2022 13:29 - 2 minutes - 2.21 MBIn this re-broadcast I cover the importance of keywording your images on the website so that they are found in search. Many people search on images - you won't show up if there are no words to connected you with those search results. It's a good lesson to repeat! Thanks for listening on Google Podcasts, Spotify, iTunes and Amazon. I appreciate the increase in listeners! Keep moving forward in your marketing efforts. Hosted on Acast. See acast.com/privacy for more information.
Bigger is Not Better
March 10, 2022 14:47 - 2 minutes - 2.86 MBTry to stay away from unusually gigantic letter in your over images. Images are meant for mostly images and a logo or two, but if you are filling up your cover photos with all words - it does not look good. You are trying too hard. Add more benefits and small tag lines and great photographic shots of your goods and services. Large logos scream desperation and an uncreative mind. AND the largeness of those image letters is too far from the words I am reading in your posts - it's a visual disc...
Flag Accounts When Necessary
March 06, 2022 22:37 - 3 minutes - 3.94 MBThe reason a pet store did not make on of the top three positions in Google Business Profile is because there were 2 fake listings taking up space as they used the PetSmart address. No descriptions, no reviews - just a brand with items at PetSmart and they made up fictitious businesses and used the PetSmart address. Nope. Nope. Nope. You are a brand with products IN the store. By clearing these two fake listings away - a local pet store finally gets position number 3 in the Tri-Pack with Goo...
Wishing and Hoping
March 04, 2022 15:41 - 5 minutes - 5.68 MBGood advice for new retail folks that are just "wishing and hoping" things will pick up. If you build it - they won't come unless you market your business! A great story of how to improve and finally let folks know you exist! More from Jan Rossi at JanRossi,com Hosted on Acast. See acast.com/privacy for more information.
Share Reviews Back on FB Timeline
February 25, 2022 17:25 - 2 minutes - 3.24 MBNot sure what to post? Need an idea? Share reviews. Put them directly on your timeline so they are seen in your Facebook feed. Plus more tips form marketer Jan Rossi. Have a great weekend! Find more at https://JanRossi.com Hosted on Acast. See acast.com/privacy for more information.
Yelp Feeds other Directories
February 22, 2022 00:46 - 2 minutes - 3.05 MBIt's super important to check that your Apple Maps feed is correct. If not - look at your listing on YELP. It pulls from there. You can now review a business on Apple Maps too. Pay attention to all these social spaces. Wrong information can be pulled into other directories if the info is not correct on Yelp. More with Marketing Residency tomorrow! I am on Spotify, Google Podcasts, Amazon Music and Amazon Flash briefings. A few good marketing tips to carry you through the day - from Jan Ros...
Speak Up for Better Meetings
February 18, 2022 23:43 - 3 minutes - 3.32 MBBe the cheerleader. Get excitement back into your work and your work environment. If your fearless leader is not feeling it - you take over - and move the group forward. Be the change leader (ha! funny mantra). Make your day awesome by actually participating. Everyone wants to have fun at work - you be the catalyst! More at JanRossi.com Hosted on Acast. See acast.com/privacy for more information.
3 of 10 Customer Overview Audio Journal
February 11, 2022 16:05 - 7 minutes - 8.35 MBIn this 3rd Session of the Audio Prompt Business Journal we discover our Customers Traits and Habits! Attract more of your ideal customer. This is a fun and easy exercise. I also included a little bit about Market Analysis - easy and very revealing. Start filling out this information on your "Customer Overview" sheet. I love this section as many people think they know their customers, but they are overlooking important things that really define the folks that love your business. Remember, ...