Marketing Myth Buster
14 episodes - English - Latest episode: almost 2 years ago - ★★★★ - 3 ratingsThe promise: “We have developed a magical marketing solution for your business!” The reality: There is no such thing as a one-size-fits-all, foolproof marketing formula.
With over 20 years of experience in the marketing industry, JP and Erica De Silva know better than anyone that the promises of many marketing agencies fall short. This husband and wife team decided to start a podcast aimed at debunking the “magical solution” theory and demystifying the subject of marketing for business owners. They will tell it like it is, no fluff added, so that you can understand the best marketing and advertising options for your business and WHY they will work for you.
Any business owner should know enough about marketing to understand how it affects their business. On Marketing Myth Buster, we address the “you shoulds” in the marketing world and explore the “why” behind them.
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Episodes
Top 10 Marketing Myths
June 08, 2022 09:00 - 24 minutes - 27.9 MBHave you heard strange things about marketing that just don’t add up? Are you unsure how to separate marketing facts from fiction? Over the years, JP and Erica have heard many marketing misconceptions. A 3000-word count for content, seldomly posting, and worrying about unsubscribes are all related to common marketing myths. Today, our hosts debunk the lies that stop entrepreneurs from implementing an effective marketing strategy. As long as you’re doing everything possible to reach poten...
How to Revamp Your Marketing
June 01, 2022 09:00 - 12 minutes - 13.8 MBDo you feel like you need to revamp your marketing strategy? Are you unsure of what has and hasn’t worked for you? Often when entrepreneurs assume they need to revamp their marketing, they are looking at things from the wrong angle. JP and Erica assure their listeners that instead of trying random new campaigns, they should look at their analytics and see what worked in the past. By looking at your traffic and dissecting your spikes and drops, you will be able to “revamp” your marketing ...
The Best Marketing Ever
May 25, 2022 09:00 - 11 minutes - 12.7 MBDo you want to market your brand but don’t know where to start? Are you unsure of what the best marketing strategy is for your business? As you grow your company, it is perfectly fine to start small with a blog post a week or a weekly social media post as long as you’re consistent. Having realistic goals will help you understand your marketing needs and how to adapt as you expand. Whether you create a marketing plan or pay someone else to, just doing something is a great way to start thi...
What is SEO [Simplified]
May 18, 2022 09:00 - 14 minutes - 16.4 MBHave you heard the term “SEO” but aren’t sure what it means? Are you unsure how to find the best keywords to represent your brand? SEO is a technical process that allows search engines to help consumers to find an answer to their problems. As an entrepreneur, your goal is to make your business as searchable as possible, so you are the obvious choice for your key demographic. Today hosts JP and Erica give a run-down of navigating the SEO process to market your brand successfully. After al...
How to Get More Leads
May 11, 2022 09:00 - 11 minutes - 12.9 MBAre you a business owner who is struggling to get leads? Are you unsure of where to start? Hosts JP and Erica are here to guide you through the best ways to increase your leads. Most people do not care about who you are but what service you can do for them. Therefore, the most critical move is to evaluate your customer base and ensure you have an online presence. Once you open the doors of communication, be memorable, so they do not forget you are the answer to their problem. Tune in...
How to Buy Marketing Services
May 04, 2022 19:30 - 10 minutes - 11.8 MBDo you need to hire marketing services but are unsure how to go about it? Are you unaware of what to look for in a marketing agency? If you need guidance, hosts JP and Erica are here to help. As marketing professionals, they are aware that communication is everything before hiring a service. By determining your goal, whether it’s increasing your following or customer base, you need to ensure that the company you’re hiring is prepared to deliver. Ultimately, there are many ways to market ...
Social Media Influencers – Dope or Nope?
December 03, 2021 10:00 - 12 minutes - 14.8 MBHave you thought about using social media influencers to advertise your business? Are you unsure if influencer marketing is an effective tool or a waste of time? If you’re wondering if influencer marketing is right for you, Erica and JP are here to help. In today’s episode, your hosts break down the science behind influencer marketing and what a social media influencer does. Although celebrities and people with large followings can get your product seen, nothing beats a referral from someon...
Local and Small Business Marketing Ideas
November 26, 2021 10:00 - 15 minutes - 18.1 MBAre you a local business owner who is struggling to determine how to stand out from the crowd? You may have heard of SEO or thought about social media marketing, but do you know the strategies you need to take to reach your target audience? If you are asking yourself these questions, Erica and JP are here to help. In today’s episode, your hosts break down the best marketing practices for local and small businesses. You don’t need a big budget or SEO tricks to market your business. As long a...
The Secret of Google
November 19, 2021 10:00 - 15 minutes - 18.3 MBWhen it comes to online marketing, a lot of business owners tend to overcomplicate things. While it doesn’t happen overnight, there isn’t a hidden secret to being #1 on Google. In today’s episode, hosts Erica and JP discuss the reality of SEO and how to establish a good relationship with Google. According to JP, Google’s main function is answering people’s questions. So, in order for Google to recognize your business, it’s important that your website works properly and contains high-qualit...
What Is the Right Marketing Approach for Me?
November 12, 2021 10:00 - 14 minutes - 17 MBIf you’re a small business owner looking to market your business, it may be challenging to know how to do so effectively. You may not know what your options are or what marketing truly is and end up wasting valuable time and resources. That’s why today, Erica and JP are breaking down the different marketing routes an entrepreneur can take. By asking yourself crucial questions, such as “What is the use of my product?” and “Who is my target customer?”, you can solidify your next steps to help...
How Long Until I See Results from My Marketing?
November 05, 2021 15:55 - 15 minutes - 17.5 MBWhen it comes to running a business, every entrepreneur dreams of seeing their marketing efforts work, but not everyone is willing to do what it takes to get there. In today’s episode co-hosts Erica and JP answer the question: how long does it really take to see results from marketing? If anyone out there is telling you that you can get fast results, they are lying to you. Unfortunately, there is no such thing as instant marketing success. The only way to truly accomplish your goals is by i...
How to Pick the Right Marketing Agency
November 05, 2021 15:54 - 13 minutes - 15.1 MBChoosing a marketing agency might seem easy enough, but in reality, it should be one of the most research-intensive decisions you make for your business. Co-hosts Erica and JP lay out everything from the basics to the intricacies of marketing agencies. They explain how doing your research and understanding the marketing agency of your choice is the key to successful marketing and saving your money. Erica and JP share their tips and tricks on how to find the perfect marketing agency tailore...
Marketing Basics – The First Thing You Need to Worry About
November 05, 2021 15:53 - 14 minutes - 16.3 MBIf you’re an entrepreneur looking to get your business off the ground, raising brand awareness is crucial. Although this might seem obvious, it can be easy to get swayed into completing unnecessary steps and therefore wasting time, money and effort. That’s why today, Erica and JP are breaking down what foundational marketing is and why it’s the first thing you need to do. In order to reach potential clients, you need to create a website and maintain a social media presence. Being in spaces...
Marketing Definitions
October 29, 2021 16:43 - 13 minutes - 15.4 MBMarketing (n.): The action or activity of bringing a product into the market. This is the definition of “marketing” that a quick Google search will provide….doesn’t it seem so simple? While its definition may seem straightforward, marketing usually grows much more complicated when it comes to bringing your own business and brand into the public eye. Unfortunately, there is endless misinformation out there about marketing: what it is, what it is NOT, and how to best employ marketing tactics ...