The Grinding Halt Mystery

This marketing mystery was so confounding it had my heart drop to my toes. It was no mystery what caused business to come to a grinding halt – that was alarmingly clear – but how to crack the case and get sales back on track seemed at first baffling. In the years leading up to this catastrophic event, my guests in this episode pragmatically laid the foundation for what would become a swift resolution.  In the end, they successfully faced the most incredible sales and marketing challenge of their careers. Guests on this episode are Rob Gochoel and Oliver Frum of PreXion Corporation, a Japanese company specializing in medical imaging research and development as well as distribution of Dental Cone Beam CTs in the U.S. and abroad. In this episode, learn how to lay a similarly strong marketing foundation to overcome any obstacle.