Ep14: Crisis Communication: Kena Lewis
Marketing Mouths | Healthcare Marketing and Content Podcast
English - May 15, 2019 05:00 - 21.2 MB - ★★★★★ - 1 ratingBusiness marketing promotion advertising social media healthcare hospital mouths bill klaproth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep13: Make the Most of Your Website: Desiree Davis
In this episode, guest Kena Lewis shares tips on:
How Orlando Regional Medical Center responded to the Pulse Nightclub shooting in 2016
Using an approval system for outgoing communications to update social media and press
Getting a crisis plan in place ahead of time
Creating a list of contacts for subject matter experts
Finding good news stories after the crisis
Being transparent within the limits of your organization
Seeking guidance and structure from FEMA’s Incident Command System
Listen in as Kena Lewis joins Bill Klaproth to share her best advice on handling crisis communications.
Get in touch with Kena: