Episode 12: Heroes Con 2017 with owner Shelton Drum

Marketing Monster Mashup

English - June 12, 2017 02:36 - 27 minutes - 37.9 MB - ★★★★★ - 3 ratings
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Previous Episode: Episode 11: Spotlight on Darling Jimenez

Next Episode: Episode 13: Titus Bartolotta President and Founder of Lotta Foundation

Welcome to Marketing Monster Mashup, the official podcast of Leading Results!

Join host Matt Starnes for episode twelve to hear Shelton Drum, owner and founder of the 2nd longest running comic book show in the country, Heroes Con 2017 and Heroes Aren't Hard to Find comics based in Charlotte, NC.

Matt and Shelton have a conversation about list building before the internet, the value of non-digital marketing, and moving stores.

You have to listen to Shelton's story of how he went from an art major to visiting Stan Lee in NYC without an appointment and how that trip lead to the creation of Heroes Con.

Also, Shelton shares what he was thinking right after 9-11 and the decision he had to make about the future of his business.

We hope you enjoy Shelton's insights into starting a business at a flea market and growing it into a store and a convention celebrating its 35th year!

More information about Heroes Con here.

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