How To Position Yourself As An Authority!

Marketing Monday's with Meg

English - October 21, 2019 10:00 - 35 minutes - 24.3 MB - ★★★★★ - 3 ratings
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If you're a service provider who positions themselves as an expert you HAVE to listen to this podcast! It's gold!! I learned a ton from my guest, Weston Lyon. He's the owner of Plug and Play Publishing and author of 19 books, and he's sharing his framework for being an authority.

Here's some of the wisdom he's sharing:

*You don't have to know everything about your subject area, you just have to know
more than the average person

* His 3 steps to position yourself as authority:

1. Becoming an authority

2. Demonstrate your authority

3. Leverage your authority

*How writing a book can cement you as an expert in the minds of your audience

Find Weston Lyon:
Website - https://www.plugandplaypublishing.com/
LinkedIn - https://www.linkedin.com/in/westonlyon

Find Meg Huwar:
Website: https://www.thebrandaccelerator.com/
LinkedIn: https://www.linkedin.com/in/meg-huwar-004b4923
Facebook: https://www.facebook.com/thebrandaccelerator/