This week, Jessie and Angela chat about the unfortunate time Jessie fell for a scam and why scammers can be so convincing. Scammers possess a deep understanding of human psychology, enabling them to manipulate emotions like fear, greed, and compassion. They prepare thoroughly, often using genuine-looking materials and rehearsed scripts. Their tactics include impersonating authority figures and creating a false sense of urgency to bypass rational thinking. Modern technology further amplifies their reach and sophistication, allowing them to target vulnerable populations globally. To counteract scams, awareness, skepticism, and information-sharing are essential.


To hear how each of these scammy tactics can be turned into legit marketing tactics of legal and ethical businesses, be sure to join Marketing Moms Monthly at https://marketingmomsmonthly.com and hear part 2 of the conversation.


RESOURCES MENTIONED

https://reportfraud.ftc.gov/



**ANNOUNCEMENT** After nearly 3 years, the Marketing Moms podcast is sunsetting. Thank you so much for the unwavering support, well-wishes, and memories. This has been the experience of a lifetime <3
It's coffee time!
Jessie & Angela


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