Decoding Buyer Personas: Crafting Effective Buying Strategies

Marketing Mistakes (And How To Avoid Them)

English - August 22, 2023 14:55 - 40 minutes - 36.7 MB - ★★★★★ - 22 ratings
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In this episode, Stacy and Jim about buyer personas’ impact on driving highly effective buying strategies.

About Jim Kraus
Jim is the President of Buyer Persona Institute, a leading market research and consulting firm. With multiple decades of experience, Jim is an expert in understanding customers and their buying behaviors.Jim leads the development and implementation of their proprietary buyer persona framework, the 5 Rings of Buying Insight to help businesses optimize their marketing and sales strategies by leveraging buyer personas.

Actively engaging with his audience through his blog and newsletter, The Buyer Persona Buzz, Jim is also a sought-after podcast guest and speaker. He is currently collaborating with Adelle Revella, on the second edition of the book, Buyer Personas, to expand awareness and enhance understanding of effective buying strategies

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