Marketing Mambo
120 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 39 ratingsMarketing Mambo is a fun and fast-paced conversation with bright and fascinating marketers from around the globe. Join host and long-time marketing executive, Terry McDougall, as she "cha-cha-chats" with marketers about their perspectives on the profession as well as their views on trends and issues in the world of marketing. Terry McDougall is an Executive and Career Coach and author of Amazon best-seller Winning the Game of Work: Career Happiness and Success on Your Own Terms. Before becoming a full-time coach, she spent her career as a marketer and still has an enduring passion for all things marketing and works with many leaders in the marketing, advertising and communications fields. For more information about Terry, visit her website at https://www.terrybmcdougall.com or on LinkedIn at https://www.linkedin.com/in/terrybmcdougall.
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Episodes
Podcasting as a Marketing & Brand-Building Tool with Michael Fritzius
February 27, 2023 18:00 - 44 minutes - 30.8 MBMichael Fritzius (or "Fritz") is a multipreneur and has no desire to ever stop. Starting his career off in the corporate world, life kept throwing curveballs and directing him on a different path. From full time employee, to contractor, to consultant, to finally opening his first business in 2015 in the business process automation space. Since then he's taken what he's learned from that now-closed company, and used it to start two more: a full-service podcast agency called podcastify.me, a...
Building a Roadmap to Marketing (and Life) Success with Holistic Business Coach Holly Jean Jackson
October 31, 2022 06:00 - 32 minutes - 22.4 MBHolly Jean Jackson is a Holistic Business Coach, Speaker, Podcast Host, Author, and founder of Business Builder Throw Down. Her career spans from technology to communications as well as organizational change, public relations and content strategy. She has dedicated over 12 years helping business leaders get their groove back physically, mentally and emotionally. She led a Local to Global Policy Initiative to influence future leaders' impact on communities. Fun Facts: She played in Carnegie...
Leading a Marketing Agency with Heart with Banter Group CEO Valentina Borbone
October 10, 2022 06:00 - 35 minutes - 24.2 MBValentina Borbone is the founder and owner of marketing agency, Banter Group. Valentina is a seasoned speaker and digital marketing educator, having taught digital marketing for blue-chip organisations and small businesses since 2008, and is an industry expert for the International Social Media Association. She prides herself on being down-to-earth, completely transparent, and helping businesses achieve great success through smart marketing solutions. www.bantergroup.com.au linkedin.com/in...
The Three Attributes Every Strong Brand Must Signal with Cheryl Farr
August 29, 2022 06:00 - 38 minutes - 26.2 MBCheryl Farr founded SIGNAL.csk Brand Partners in 2009 to help organizations realize their full brand power. She and her team help B2B, B2C, and nonprofit organizations and their leaders identify new opportunities, cast a brand vision, and lead that vision to full, rewarding life inside the organization and out in the marketplace. She focuses on building brand equity value by surfacing keen insights and powerfully, effectively reinforcing the organization's purpose, story, and emotional benef...
The Three Attributes Every Strong Brand Must Signal
August 29, 2022 06:00 - 38 minutes - 26.3 MBCheryl Farr founded SIGNAL.csk Brand Partners in 2009 to help organizations realize their full brand power. She and her team help B2B, B2C, and nonprofit organizations and their leaders identify new opportunities, cast a brand vision, and lead that vision to full, rewarding life inside the organization and out in the marketplace. She focuses on building brand equity value by surfacing keen insights and powerfully, effectively reinforcing the organization's purpose, story, and emotional benef...
The Importance of Managing Executive Reputation with Qnary Founder Bant Breen
August 15, 2022 13:00 - 32 minutes - 22.6 MBIn 2012, Bant Breen founded Qnary an award-winning reputation management and talent branding solutions company for professionals, brands, and enterprises. Qnary was listed as one of the 5000 fastest-growing companies in America by Inc magazine and was also listed as one of the 360 best companies by Entrepreneur magazine in 2018 and 2019. Bant now serves as Qnary's Executive Chairman and leads the Company's Board of Directors. Bant started his career as a WPP Fellow and has spent his career...
Take Your Message from "Blah Blah Blah" to Brilliant with Storytelling Expert Tom Ruwitch
July 18, 2022 06:00 - 44 minutes - 30.7 MBTom Ruwitch is founder and CSO (Chief Story Officer) of Story Power Marketing. Coaches, consultants and other experts hire me to power up their stories because most dish out the same “blah, blah, blah” content, put prospects to sleep, and then feel fed up and stuck. He helps transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable. Bottom line, every business must stand out to captivate prospects and inspire them to...
Thriving in Business with Hidden ADHD with Coach Aron Croft
July 11, 2022 06:00 - 37 minutes - 26.1 MBAron Croft appeared to have it all when he got into Harvard. But that was the beginning of his demise. He struggled nonstop for 15 years until he was broke, divorced, and earning minimum wage. But after getting an adult diagnosis of Inattentive ADHD and an M.S. in Coaching Psychology, his life changed. He built a successful Fortune 500 career working with Marriott, Johnson & Johnson, United Healthcare, and more. He then discovered the secrets to ADHD productivity and now runs a successful AD...
Thriving in Business with Hidden ADHD with Coach Aron Croft
July 11, 2022 06:00 - 37 minutes - 26.1 MBAron Croft appeared to have it all when he got into Harvard. But that was the beginning of his demise. He struggled nonstop for 15 years until he was broke, divorced, and earning minimum wage. But after getting an adult diagnosis of Inattentive ADHD and an M.S. in Coaching Psychology, his life changed. He built a successful Fortune 500 career working with Marriott, Johnson & Johnson, United Healthcare, and more. He then discovered the secrets to ADHD productivity and now runs a successful AD...
Training Today's Modern Marketers with Digital Media Professor Jennifer Dowling
July 04, 2022 06:00 - 40 minutes - 28 MBJennifer Coleman Dowling is an experienced educator, designer, and artist. She has been a Professor at Framingham State University in MA the past 26 years teaching courses in new media, computer animation, advertising, and graphic design. Jennifer wrote and illustrated the book "Multimedia Demystified" published by McGraw-Hill. In her creative pursuits, Jennifer produces work that explores the intersection of art, design, and technology using innovative digital approaches merged with tradit...
How Writing a Book Can Increase Your Sales & Marketing Effectiveness with Michael DeLon
June 27, 2022 06:00 - 33 minutes - 23.3 MBNearly 10 years ago, Michael DeLon escaped prison... Not a literal prison, but an emotional one. He was in a job that he once loved but had started to drain him - and he knew he needed to get OUT. He had a marketing background so he went out and started helping business owners grow. A short time later, he found myself back in prison. So being a man of faith, he asked to be led. He felt called to write a book, and compiled his marketing knowledge together and published it in 2013. That bo...
Smart Social Media Marketing Strategies with Ugly Mug Marketer Hannah Acosta
June 20, 2022 06:00 - 47 minutes - 32.6 MBHannah Acosta is an experienced Social Media Manager with a demonstrated history of working in the marketing and advertising industry, as well as the nonprofit world. She's honed her skills in Social Media, specifically Facebook advertising, strategy building, and content creation across Instagram and Facebook platforms at Ugly Mug Marketing in Alexandria, La. She received a Bachelor of Science in Business Administration (B.S.B.A) from Aquinas College where she focused in Business Administ...
Finding Your Authentic Voice with Voice Coach and Composer Schroeder Nordholt
June 13, 2022 05:00 - 27 minutes - 19 MBFor over 20 years Schroeder Nordholt has been a music educator, composer for film, TV and corporate video, orchestral arranger, voice coach, choral leader, music director and conductor for musical theatre, piano bar entertainer, lounge pianist, and more. He helps people up level their brands by accessing his music genius through either his existing music catalog or commissioning custom signature theme music package. Schroeder is an expert composer who has been composing and arranging for or...
The Role Validation Plays in Shaping High-Achievers with Dr. Ann Shufflebarger
June 06, 2022 06:00 - 37 minutes - 25.5 MBDr. Ann Shufflebarger is a seasoned educator who has worked for over 35 years in public education. She has worked as a first grade teacher, elementary reading specialist, Reading Recovery teacher, curriculum specialist, reading coordinator, and elementary school principal. She is an advocate for public education and passionate about promoting literacy. Ann earned her undergraduate degree and master’s in reading at The College of William and Mary in Virginia. She received her educational d...
Networking with Sincerity with Author & Veteran Marketer Aaron Brooks
May 30, 2022 06:00 - 41 minutes - 28.6 MBAaron Brooks is VP of Business Development at Compass Marketing, Inc. and author of “Sincerity - The Recipe for Living Your Best Personal and Professional Life." He was compelled to write this book because of his experiences and those of others in terms of personal and professional relationships. He recognized that the people who were the most successful, happy and content over time also were those that happened to develop the most authentic and sincere relationships. As a business develop...
From Teen Rocker to Online Marketing Expert with Drummer and Marketing Guru Dan Shinder
May 23, 2022 05:00 - 48 minutes - 33.5 MBDan Shinder is the founder and CEO of Drum Talk TV, the largest online community focused around the culture of drumming and percussion of all styles and genres worldwide. Dan is a Serial Entrepreneur, a husband, a father—he and his wife have collectively 11 grown children, and 19 grandkids. (No typo's in those numbers!) In January of 2013 Dan founded the online media company Drum Talk TV, with what Dan says, “A bit of couch change and bellybutton lint … and I had a lot more bellybutton lint...
From Teen Rocker to Online Marketing Expert with Drummer and Marketing Guru Dan Shinder
May 23, 2022 05:00 - 48 minutes - 33.5 MBDan Shinder is the founder and CEO of Drum Talk TV, the largest online community focused around the culture of drumming and percussion of all styles and genres worldwide. Dan is a Serial Entrepreneur, a husband, a father—he and his wife have collectively 11 grown children, and 19 grandkids. (No typo's in those numbers!) In January of 2013 Dan founded the online media company Drum Talk TV, with what Dan says, “A bit of couch change and bellybutton lint … and I had a lot more bellybutton lint...
Life Transformation for HSP, Empaths, Black Sheep and Rebels with Coach Barbera Schouten
May 16, 2022 06:00 - 37 minutes - 25.8 MBBarbera Schouten helps Empaths & Highly Sensitive People with their personal development, (high) sensitivity, authenticity and/or soulful entrepreneurship. She gives them the BOOST they need to ACCEPT themselves, get CLARITY on what’s really important and connect with their souls mission, giving them the energy, confidence, and courage they need to take MASSIVE action and create a life that makes their heart sing and a soulful business that supports that FREEDOM lifestyle. Barbera helps pe...
How MasterMind Groups Can Unlock Your Highest Potential with Chris Williams
May 09, 2022 06:00 - 35 minutes - 24.7 MBChris spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra marathons, and riding electric skateboards:) In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs. As the world continues to shift, many experts are trying to build high-ticket gro...
How MasterMind Groups Can Unlock Your Highest Potential with Chris Williams
May 09, 2022 06:00 - 35 minutes - 24.7 MBChris spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra marathons, and riding electric skateboards:) In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs. As the world continues to shift, many experts are trying to build high-ticket gro...
LinkedIn for Dummies with Donna Serdula
May 02, 2022 06:00 - 43 minutes - 30.2 MBDonna Serdula is the founder and president of Vision Board Media, a professional branding company that helps individuals and companies tell their unique story on LinkedIn and beyond. Bringing dynamic brand storytelling to the masses and empowering people to dream big – that’s the ink in her pen. It's her Website LinkedIn DASH Makeover DOT com where she and her team help people collide with opportunity and transform their lives via future forward career branding. She has authored two editio...
LinkedIn for Dummies with Donna Serdula
May 02, 2022 06:00 - 43 minutes - 30.2 MBDonna Serdula is the founder and president of Vision Board Media, a professional branding company that helps individuals and companies tell their unique story on LinkedIn and beyond. Bringing dynamic brand storytelling to the masses and empowering people to dream big – that’s the ink in her pen. It's her Website LinkedIn DASH Makeover DOT com where she and her team help people collide with opportunity and transform their lives via future forward career branding. She has authored two editio...
A Deep Dive into Financial Services Marketing with FCS CEO Kevin Windorf
April 25, 2022 06:00 - 54 minutes - 37.5 MBKevin Windorf is the CEO of the Financial Communications Society, the only national not-for-profit industry association for financial marketers. With a mission of “Community, Education, Philanthropy,” the FCS connects thousands of marcomm and media professionals through more than 50 events a year, staged online and in-person. As a result, the FCS has donated nearly $2.8 million since 2000 to more than 25 children’s charities. Kevin was first elected to the FCS Board of Directors in 2005, du...
A Career Journey from Curious Artist to University Professor with Jennifer Dowling
April 18, 2022 06:00 - 50 minutes - 34.6 MBJennifer Coleman Dowling is an experienced educator, designer, and artist. She has been a Professor at Framingham State University in MA the past 26 years teaching courses in new media, computer animation, advertising, and graphic design. Jennifer wrote and illustrated the book "Multimedia Demystified" published by McGraw-Hill. In her creative pursuits, Jennifer produces work that explores the intersection of art, design, and technology using innovative digital approaches merged with tradit...
A Career Journey from Curious Artist to University Professor with Jennifer Dowling
April 18, 2022 06:00 - 50 minutes - 34.6 MBJennifer Coleman Dowling is an experienced educator, designer, and artist. She has been a Professor at Framingham State University in MA the past 26 years teaching courses in new media, computer animation, advertising, and graphic design. Jennifer wrote and illustrated the book "Multimedia Demystified" published by McGraw-Hill. In her creative pursuits, Jennifer produces work that explores the intersection of art, design, and technology using innovative digital approaches merged with tradit...
How to Pick the Right Speaker for Your Event with Speaker Bureau SVP Brian Palmer
April 11, 2022 06:00 - 32 minutes - 22.2 MBBrian Palmer is SVP of National Speakers Bureau. Over forty years ago Brian's father, John Palmer, founded National Speakers Bureau because he wanted to provide knowledgeable, ethical and creatively thoughtful options to those people charged with finding the right speakers for their audiences. In 2018 NSB became a division of Premiere Speakers Bureau where Brian continues to help his customers capture the hearts and minds of those important to them. Brian and his jazz violinist wife of 28 ...
How to Pick the Right Speaker for Your Event with Speaker Bureau SVP Brian Palmer
April 11, 2022 06:00 - 32 minutes - 22.2 MBBrian Palmer is SVP of National Speakers Bureau. Over forty years ago Brian's father, John Palmer, founded National Speakers Bureau because he wanted to provide knowledgeable, ethical and creatively thoughtful options to those people charged with finding the right speakers for their audiences. In 2018 NSB became a division of Premiere Speakers Bureau where Brian continues to help his customers capture the hearts and minds of those important to them. Brian and his jazz violinist wife of 28 ...
Dawn Edmiston
April 04, 2022 06:00 - 43 minutes - 30 MB*************************************************************************** If you'd like to talk to Terry McDougall about coaching or being a guest on Marketing Mambo, here's how you can reach her: https://www.terrybmcdougall.com https://www.linkedin.com/in/terrybmcdougall [email protected] Coaching Community: https://www.subkit.com/coachterry Her book Winning the Game of Work: Career Happiness and Success on Your Own Terms is available at Amazon.
How a Corporate Marketer Became a Marketing Professor with Dawn Edmiston
April 04, 2022 06:00 - 43 minutes - 29.9 MBDr. Dawn Edmiston is the Clinical Professor of Marketing at the College of William & Mary and has a personal mantra to live with an open heart and an open mind. She has served as a Fulbright Scholar in Estonia and is the recipient of numerous teaching awards. Prior to joining academia, Dr. Edmiston held marketing management roles with Discovery Channel, PricewaterhouseCoopers, and IBM. She is co-author of "Marketing Management: A Strategic Framework and Tools for Success" (Cognella, 2022). ...
A Pharma Marketer Advises on Navigating Life's "Oh Sh*t" Moments from Author Michael Biarnes
March 28, 2022 06:00 - 29 minutes - 20.4 MBHaving worked in oncology, neuroscience, and diagnostics, Michael Biarnes has dedicated his career to improving patient outcomes in the healthcare sector. Along the way, he discovered his passion for mentorship and advising, striving to help individuals define success for themselves and take tangible steps towards achieving a happier and fulfilling life while achieving their career aspirations. Michael has a BS in Biology from Penn State University, an MS in Biotechnology from Georgetown Un...
When a Brand Story and a Sales Funnel Have a Baby with Marketing Entrepreneur Jarie Bolander
March 21, 2022 06:00 - 46 minutes - 31.7 MBJarie is an engineer by training and an entrepreneur by nature with over 25 years of bringing innovative solutions to markets such as Bluetooth, USB, RFID, and Semiconductor DNA sequencing. He is currently a partner at JSY PR & Marketing, a full-service PR and Marketing Firm that helps tech startups tell better stories. He holds an MBA in Technology Management from UOP and a BS in Electrical Engineering from San Jose State University. He is listed as an inventor on over 10 patents and has p...
When a Brand Story and a Sales Funnel Have a Baby with Marketing Entrepreneur Jarie Bolander
March 21, 2022 06:00 - 46 minutes - 31.7 MBJarie is an engineer by training and an entrepreneur by nature with over 25 years of bringing innovative solutions to markets such as Bluetooth, USB, RFID, and Semiconductor DNA sequencing. He is currently a partner at JSY PR & Marketing, a full-service PR and Marketing Firm that helps tech startups tell better stories. He holds an MBA in Technology Management from UOP and a BS in Electrical Engineering from San Jose State University. He is listed as an inventor on over 10 patents and has p...
Launching a New Brand During COVID with Marketing EVP Christina Downey
March 14, 2022 06:00 - 38 minutes - 26.4 MBChristina Downey is a marketing executive with extensive experience in building brands people love while having a measurable impact on revenue. She currently works for EVP Marketing at Carbone Fine Food. An alum from Michigan State University, Downey is a dedicated leader who celebrates talent, empowers teams and inspires others to embrace challenge. Perceptive and nimble, keeps a hand on the pulse of industry trends and social movements that shape demand. **********************************...
Launching a New Brand During COVID with Marketing EVP Christina Downey
March 14, 2022 06:00 - 38 minutes - 26.4 MBChristina Downey is a marketing executive with extensive experience in building brands people love while having a measurable impact on revenue. She currently works for EVP Marketing at Carbone Fine Food. An alum from Michigan State University, Downey is a dedicated leader who celebrates talent, empowers teams and inspires others to embrace challenge. Perceptive and nimble, keeps a hand on the pulse of industry trends and social movements that shape demand. **********************************...
Clear Communication is Critical to Effective Marketing with iLendingDirect CMO Renée Brown
March 07, 2022 07:00 - 40 minutes - 28 MBRenée Brown is currently the Chief Marketing Officer at ILendingDIRECT. Renée has served in numerous marketing leadership roles since 1995 in Financial Services and Healthcare. She has led teams of all sizes with marketing investments ranging from $5 million to more than $100 million. She has been active in nonprofits, leading boards and serving diverse communities. She has a daughter studying at Boston College and lives in Denver, CO. To contact Renée: Email: [email protected] Phon...
Clear Communication is Critical to Effective Marketing with iLendingDirect CMO Renée Brown
March 07, 2022 07:00 - 40 minutes - 28 MBRenée Brown is currently the Chief Marketing Officer at ILendingDIRECT. Renée has served in numerous marketing leadership roles since 1995 in Financial Services and Healthcare. She has led teams of all sizes with marketing investments ranging from $5 million to more than $100 million. She has been active in nonprofits, leading boards and serving diverse communities. She has a daughter studying at Boston College and lives in Denver, CO. To contact Renée: Email: [email protected] Phon...
How to Lead Effective Marketing Teams in a Virtual World with Manuel Pistner
February 28, 2022 07:00 - 39 minutes - 26.8 MBManuel Pistner is Founder and CEO of Flash Hub. He knows the realities of leading teams and growing businesses remotely -- it's challenging, stressful, too many meetings, missing structures, missing clarity, and signs of chaos. He knows this because this was him in 2018 when he almost crashed his entire business with 43 employees against the wall, driven by constant staff shortages everywhere. Not enough clients, not enough talent, too high of workload -- repeat. Today, Manuel's business...
Crafting a Compelling Brand Story That Works with Brand Storyteller Matt Carroll
February 21, 2022 07:00 - 34 minutes - 24 MBMatt Carroll is Brand Strategist and Copywriter for BigBigStory, a brand messaging agency. With over 20 years' experience creating content for large and small organizations, Matt's desire is to help the "good guys" get heard. He's created content for all types of audiences, helping create messages that move people to respond. At BigBigStory they love love telling big and compelling stories that help small businesses do bigger business. So many of the small businesses are growing but realize...
How I Learned to Play the Game of Work with Your Host Terry McDougall
February 14, 2022 07:00 - 32 minutes - 22.4 MBTerry McDougall is an Executive Coach, Leadership Consultant, author of Winning the Game of Work, and host of the Marketing Mambo podcast which she launched in December 2020. Prior to founding her coaching practice, Terry B. McDougall Coaching in 2017, Terry was a long-time marketing executive where she developed strategies, advised senior leaders, and led high-performing marketing teams to drive business results. Today Terry works with high-achieving professionals to help them get unstu...
Helping Emerging Brands Grow with Brand Consultant Cheryl Wittenstein
February 07, 2022 07:00 - 39 minutes - 27.4 MBCheryl Wittenstein is Principal and Co-Founder of Growth Brands Co., a digital and retail consultancy partnering with emerging consumer goods brands for success on-shelf and online. She and her partner, Mary Cooper, each bring 25 years of experience with large, trusted brands including Kraft, Anheuser-Busch, Purina, General Mills, Five Star, AT-A-GLANCE, and emerging brands like Kate's Real Foods and Urban Ladle. Growth Brands takes a seasoned Discover-Guide-Activate approach to strategy a...
How to Become a Great Change Leader with HR Expert & Author Tim Sparks
January 31, 2022 07:00 - 29 minutes - 20.4 MBTim Sparks, SPHR, SHRM-SCP, is a Senior Certified Human Resources professional with over 20 years in HR. During his time in the HR profession, Tim has had the opportunity to work with some amazing people developing corporate programs like Change Management training and a very robust mentoring program that kicked off his speaking career. Tim is also the author of Your Journey to Becoming a Great Change Leader: Navigating the Path to Exceptional Leadership. In this book, he shares strategie...
Marketing from the HR Perspective with Leadership Consultant Beth Rashleigh
January 24, 2022 07:00 - 39 minutes - 26.9 MBBeth Rashleigh founded Rashleigh Consulting in 2019 after working for over 20 years in Talent and Organizational Development. She’s worked in healthcare (both for-profit and not-for-profit), in Corporate America and for the Federal Government. Beth has a Bachelor’s Degree in Organizational Communication from Ball State University, a Master’s Degree from Indiana University and a Master’s Certificate in Organizational Learning from the University of Maryland. She is a Certified Professi...
Become a Writer Today with Author and Book Writing Coach Bryan Collins
January 17, 2022 07:00 - 37 minutes - 25.6 MBBryan Collins is an author from Ireland who helps writers build authority and earn a living from their creative work. Collins is also a former Forbes columnist and his work has appeared in publications such as LifeHacker and Fast Company. To contact Bryan: LinkedIn: https://www.linkedin.com/in/bryancollins99 Website: https://www.becomeawritertoday.com *************************************************************************** If you'd like to talk to Terry McDougall about coaching or bei...
Become a Writer Today with Author and Book Writing Coach Bryan Collins
January 17, 2022 07:00 - 37 minutes - 25.6 MBBryan Collins is an author from Ireland who helps writers build authority and earn a living from their creative work. Collins is also a former Forbes columnist and his work has appeared in publications such as LifeHacker and Fast Company. To contact Bryan: LinkedIn: https://www.linkedin.com/in/bryancollins99 Website: https://www.becomeawritertoday.com *************************************************************************** If you'd like to talk to Terry McDougall about coaching or bei...
Medical Marketing Innovation & Growth During the Pandemic with Marketing VP Jennifer Jones
January 10, 2022 07:00 - 41 minutes - 28.6 MBJennifer "JJ" Jones is VP of Global Marketing and Product Development at TIDI Products. Motivating others to produce, with a driving initiative to see results, has been one of the hallmarks of her leadership style throughout her career. Effectively understanding the needs of the customer, whether articulated or unarticulated, was the key to success in the product lines she supported - Spine, Biopsy and Procedure and Diagnostic Trays. Jones has years of experience being a leader in marketing,...
Medical Marketing Innovation & Growth During the Pandemic with Marketing VP Jennifer Jones
January 10, 2022 07:00 - 41 minutes - 28.6 MBJennifer "JJ" Jones is VP of Global Marketing and Product Development at TIDI Products. Motivating others to produce, with a driving initiative to see results, has been one of the hallmarks of her leadership style throughout her career. Effectively understanding the needs of the customer, whether articulated or unarticulated, was the key to success in the product lines she supported - Spine, Biopsy and Procedure and Diagnostic Trays. Jones has years of experience being a leader in marketing,...
Exploring the World of "Badvertising" with Advertising Vet and Author Tagline Jim Morris
January 03, 2022 07:00 - 38 minutes - 26.4 MBTagline Jim Morris is the author of Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising. Armed with a degree in philosophy and an unnatural fondness for hippos, Jim spent a decade in pursuit of rock and roll stardom. Failing that, he became copywriter and creative director at ad agencies from FCB to DDB Worldwide. For the past 25 years, Jim has enjoyed a thriving freelance copywriting business while teaching copywriting at Columbia College for 12 years and writing a...
The Path from Financial Marketer to Ayurvedic Wellness Coach with Kellen Brugman
December 27, 2021 07:00 - 33 minutes - 23.4 MBKellen Brugman is a Certified Holistic Wellness Coach and professional writer. She also has certifications as an Ayurvedic Practitioner and yoga teacher. Using her Saint Mary’s finance major and 10 years in corporate marketing, she blazed a new career path, helping individuals and corporations like Aveda and lululemon invest in holistic wellness. Through personal sessions, corporate classes, and community events, Kellen helps others navigate change and unknowns in order (and holy chaos) t...
The 6 C's of Successful Marketing with Dark Horse Entrepreneur Tracy Brinkmann
December 20, 2021 07:00 - 30 minutes - 20.9 MBTracy Brinkmann has led an eventful life. From hitting the rock bottom of drugs, divorce, bankruptcy and even the death of an 18 month old daughter to running the planning & marketing of some of corporate America’s finest companies to his own marketing company helping small business owners be SEEN and now his podcast focused on Driven Dark Horse Entrepreneurs. Tracy Brinkmann, is also a business & success coach that realizes life isn’t fair and participation awards do not feed your family ...
Helping Women Discover Their Inner Bad Ass with Ad Agency Vet and Success Coach Laura Honeycutt
December 13, 2021 07:00 - 43 minutes - 29.7 MBLaura Honeycutt is a sought-after mindset and leadership teacher and speaker on a mission to put more women in powerful leadership positions they deserve by unleashing their power. Laura excelled in a 25-year career in the cutthroat world of elite advertising agencies, despite navigating a system of bias against women while carrying a fierce case of imposter syndrome. Stressed out and burned out, she worked with a coach to completely transform her life. Now she is a certified coach who h...