Marketing Madness artwork

Marketing Madness

12 episodes - English - Latest episode: 4 months ago -

Jump into the madness of the marketing industry with Ryan McRae and featured guests. Ryan will cover topics such as SEO, Web Design, Online Ads, Marketing Strategy, Marketing Psychology and more! 

Ryan McRae has been part of the marketing industry for 12 years and is the founder and CEO of the leading Canadian digital marketing agency, Marvel Marketing. His desire to dig deep into what really works, uncovering the BS, and finding the most effective secrets and strategies makes this podcast a must listen for business owners, marketing managers, executives, and marketing students. 

Hit play and let the revelations begin! 🎧

Agency Website: www.marvelmarketing.ca  
Personal Website: www.itsryanmcrae.com

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Episodes

Ep.12 - The Future of AI in Marketing

December 18, 2023 19:00 - 9 minutes - 6.83 MB

In this enlightening episode of Marketing Madness, host Ryan McRae delves into the transformative power of Artificial Intelligence in the marketing world. From the nuances of personalization to the efficiency of data analysis, Ryan explores how AI is redefining marketing strategies and customer interactions. This episode goes beyond the basics, addressing the ethical considerations and the balance between AI and human creativity in marketing. Ryan also discusses the global impact of AI, emph...

Ep.11 - What Is Marketing In 2024?

November 11, 2023 18:00 - 14 minutes - 10.1 MB

Ryan talks about the ever-evolving landscape of marketing in 2024 in this insightful episode. Join us as we explore the cutting-edge strategies, trends, and technologies that are reshaping the way businesses connect with their audience. In a world where consumer behavior and digital platforms are constantly changing, Ryan delves into the key challenges and opportunities marketers face today.  This episode provides a comprehensive look at the state of marketing in the near future. Get read...

Ep.10 - Level Up Your Social Media Game

September 18, 2022 23:00 - 23 minutes - 16.4 MB

Marketing Madness Podcast Ep.10 - Level Up Your Social Media Game Podcast Host: Ryan McRae What social media platforms should you be using for your business? Listen to Ryan's take on what social media is best for your business type and how to utilize social media to grow your brand and business. Marketing Madness Podcast Follow us in IG: @itsmarketingmadness Website: www.itsmarketingmadness.com Host: Ryan McRae IG: @itsryanmcrae Website: www.itsryanmcrae.com Marvel Marketing www.marvel...

Ep.9 - Digital Marketing in 2022

December 14, 2021 23:00 - 21 minutes - 14.6 MB

Ep.9 - Digital Marketing in 2022 What kind of marketing will work best in 2022? Marketers are constantly evolving with the world around them. If the last year was about recovering from an unprecedented shock, this year is about responding, and for those best positioned, thriving in a post-pandemic world. The influx of change during Covid-19 has extended to the marketing department, and there are plenty of tools and opportunities available to engage more effectively with audiences. Marketi...

Ep.8 - Cannabis Marketing With The "Queen of Bud" Herself

November 19, 2021 15:00 - 34 minutes - 23.8 MB

Ashley Newman is the founder of a successful cannabis retail brand in Canada called "Queen of Bud" with retail locations in both Calgary and Toronto. I get this amazing opportunity to sit down with the "Queen of Bud" herself and ask the questions about her amazing brand and what kind of marketing she did to create the success its become. Marketing Madness Podcast Follow us in IG: @itsmarketingmadness Website: www.itsmarketingmadness.com Host: Ryan McRae IG: @itsryanmcrae Website: www.itsry...

Ep.7 - The Best Known Will Always Win

November 09, 2021 21:00 - 12 minutes - 8.84 MB

This is episode 7 of the marketing madness podcast and Ryan McRae is diving into the topic of "The best known will always win". If you want to be a winner you have to be the best known, and you do this through effective marketing for your brand. Marketing Madness Podcast Follow us in IG: @itsmarketingmadness Website: www.itsmarketingmadness.com Host: Ryan McRae IG: @itsryanmcrae Website: www.itsryanmcrae.com Marvel Marketing www.marvelmarketing.ca Marketing Madness Podcast Follow us in ...

Ep.6 - A Killer Marketing Strategy

November 02, 2021 22:00 - 33 minutes - 22.9 MB

This is your host Ryan McRae, and this is episode six of the Marketing Madness podcast, How to create a killer marketing strategy for your brand or business. You know, there's a lot that goes into building a really successful marketing strategy And you know if your marketing strategy doesn't work or if you don't put enough effort into it or do the research, or you don't deploy it properly, it can be a very expensive learning experience. So it's a good idea to really do your due diligence, do...

Ep.5 - Influencer Marketing For The Win?

October 27, 2021 03:00 - 24 minutes - 16.8 MB

Marketing Madness Podcast Ep.5 - Influencer Marketing For The Win Host: Ryan McRae If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using social influencers or that they’re not necessary for growth. What is it? Will it work for you and your brand? Listen to this episode for some insight on influencer marketing. Marketing Madness Podcast Follow us in IG: @itsmarketingmadn...

Ep.4 - Are You On Tiktok Yet!?

October 22, 2021 21:00 - 12 minutes - 8.48 MB

Marketing Madness Podcast with Ryan McRae Ep. 4 - Are You On Tiktok Yet!? If you aren’t already scrolling through TikTok on your own device, there’s no doubt you’ve heard of it⁠—whether from references to viral comedy videos and dances, seeing the TikTok logo in videos re-posted on your other favorite social media sites, or just hearing about how it’s the latest platform to take the social media landscape by storm.  Let's talk about how amazing this platform can be for marketing and growi...

Ep.3 - Don't Hire The WRONG Agency!

October 21, 2021 04:00 - 25 minutes - 17.3 MB

Episode 3 of Marketing Madness Podcast with Ryan McRae Don't Hire The WRONG Agency! Just as you would carefully vet someone who was looking to invest in your business, you should also look for certain criteria in a marketing team that has your best interests at heart. Choosing a marketing company should come down to more than dollars and cents. Handing your marketing efforts off to a third party requires trust; they will be managing your brand and how you communicate with your audience. A...

Ep.2 - Get Your Biz Online NOW

October 18, 2021 21:00 - 19 minutes - 13.3 MB

We're heading into 2022 folks! Get your business online, and get it online NOW.  In this episode, I go into an overview of how to build a solid brand foundation online - and you can do all this in 30 days or less! Not having an online presence is hurting your brand and will eventually lead you to failure.  Here is what I cover in this episode of Marketing Madness: 1. Get A Domain 2. Get Hosting 3. Get A Website 4. How To Create Good Content 5. Rank Your Website On Google 6. Get Your Busin...

Ep.1 - Welcome To Marketing Madness

October 08, 2021 03:00 - 6 minutes - 4.37 MB

Welcome to Marketing Madness folks! My name is Ryan McRae and ill be the host of this marketing podcast.  Let's dive into the industry of marketing and talk with experts in different fields to get tips, tricks, and insights from the best of the best. Doesn't matter if you are a small business owner or the Director Of Marketing for a fortune 500 company - this podcast can benefit YOU!  Digital Marketing, SEO, PPC, Content Strategy, Social Media Marketing, Youtube Marketing, Ecommerce Market...