In this week’s episode, I’m talking to Ray Edwards. Ray is a Communications Strategist, Copywriter, Speaker, and author and we are talking about how to connect with people and be a shepherd to your flock through copywriting.


In this episode:

Why COVID-19 will be a kickstarter for online businesses
Victim or Victorious - how to manage panic and fear
Shepherding your customers: Copywriting that sells
Love and presence always win 
Magnetic leadership beats cold market analysis
Why you need to upset someone to make money
Staying 'on brand' makes you boring