How to create compelling stories that sell with Park Howell
Publishing Rebel
English - June 10, 2020 22:00 - 36 minutesMarketing Business Entrepreneurship advertising businesswoman entrepreneur entrepreneurship humanmarketing humantohumanmarketing malenebendtsen personalbranding personalbrandingcoach personalbrandingtraining Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Audiobook Part 2
In this week’s episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand.
Park Howell is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell.
He is also is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.
In this episode:
The business of storyHow imagined realities connect peopleThe stories any brand needs to tellWhen to use which storiesCommon mistakes in storytellingBewitchery and the ABT-frameworkDefining story momentsIf you skip this, your stories fall flatAnecdotes vs. binge-worthy storiesConnecting your offer to the storyThe most potent story you will ever tellHosted on Acast. See acast.com/privacy for more information.