Marketing Made Easy - from Get Savvy Club (#038: Barrie Pierpoint : This one is definitely for Anna the Leicester fan!)

On this weeks Marketing Made Easy from Get Savvy Club Anita Baldwin & Anna Geary speak to Barrie Pierpoint!

Many know Barrie as former Chief Executive of Leicester City Football Club (Anna is a huge LCFC Fan) back in the 90’s but not many people are aware Barrie started life at Leicester City in Marketing.

In this episode they discuss how many of the methods of marketing have changed but the fundamentals & foundations are as important as ever.

Barrie talks about his new book ‘Minding my own Football Business’ which is an excellent read for football fans, people in business & even stands as a history book......& yes the Get Savvy Club ladies do go there & ask Barrie what it felt like to have thousands of fans chanting & holding up banners saying ‘Pierpoint Out’ on them at the end of his time at the club.

Fascinating interview with a great guy who changed how football clubs are run for the better.

Here's a link to Barrie's book: https://bit.ly/2GLoQTI

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