The problem with storytelling
Marketing Leaders Podcast
English - September 14, 2020 19:00 - 6 minutes - 4.29 MBMarketing Business Management marketing marketing executive marketing leader marketing leaders growth marketing marketing tactics marketing strategy marketing optimization marketing trends marketing management Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Stories are powerful and everyone is talking about how brands should tell stories — but they're wrong. Brands shouldn't tell stories. They should create them.