The REAL Podcast with Frazier
101 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 24 ratingsAre you looking for a fun, sales, marketing, and strategic focused podcast that is also a disruptive force in the world of Mortgage & Real estate? Then look no more!The REAL Podcast with Jason Frazier is not your normal podcast. Making an impact with value for Loan Offices and Real Estate agents is what we do with a heavy dose of Real Talk. Episodes will include interviews with industry influencers, marketers, innovators, new tech, social media, and commentary.
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Episodes
The Conversations You Should Be Having with Every Prospect
March 06, 2023 13:00 - 20 minutes - 14.3 MBStop talking about rate and cost because consumers don't care about cheaper as much as they care about value! On this episode, I go over my PAL framework and how you can interrupt the pattern with this prospect conversation strategy. Presented by: leadpops Podcast Partners: Lender Price & Next Level Loan Officers Celebrity Introduction: Jimmy Hobson at UMortgage Event: Next Level Live Dream 100: Apply Today! Subscribe to the LFG! Newsletter
Creating an Unfair Advantage Through Investment - Producing in a Crisis
February 27, 2023 12:00 - 18 minutes - 12.8 MBCreate an unfair advantage by taking the opportunity to do what most of your competitors will do; personal and professional investment. The market may be tough, and there are no guarantees. But one thing I can guarantee is that not investing in yourself and inaction will almost lead to certain failures. Presented by: leadpops Podcast Partners: Lender Price & Next Level Loan Officers Celebrity Introduction: Jackie Dunlap, President & Trainer at The Mortgage Calculator Buy this Book: Selling...
You Are What You Think - Producing in a Crisis
February 21, 2023 02:00 - 13 minutes - 9.07 MBNegative self-talk is the fast track to failureville my friends. You need to make sure your mindset is one of expecting to win, choosing what's hard and surrounding yourself with other winners. Presented by: leadpops Podcast Partners: Lender Price & Next Level Loan Officers Celebrity Introduction: Brian Vieaux, President of FinLocker Buy this Book: Selling in a Crisis Book - Jeb Blount TAG 2023: FREE VIP Tickets Subscribe to the LFG! Newsletter
Nobody is Coming to Save You - Producing in a Crisis
February 13, 2023 13:00 - 17 minutes - 11.9 MBI'm sorry, but nobody is coming to save you. You can't wallow on the bad breaks and the challenges, but instead focus on what you can do RIGHT NOW to help your business. In this episode we focus on being in the moment, taking action now, gaining perspective and accepting responsibility for your life and where you want to go. Presented by: leadpops Podcast Partners: Lender Price & Next Level Loan Officers Celebrity Introduction: David Paul Koch of Iron Bank Mortgage powered by UMortgage Bu...
The American Gift 2023 w/Eddy Perez
February 09, 2023 14:00 - 21 minutes - 15.1 MBOn this episode EPM President & CEO Eddy Perez joins Frazier to talk about EPM's new event TAG and what The American Gift means to him in 2023. Presented by: leadpops Event Registration: TAG 2023 Podcast Partners: Lender Price & Next Level Loan Officers Celebrity Introduction: Kerry Cole @ EPM Wholesale Newsletter: LFG!
Practice Makes Perfect - Producing in a Crisis
February 06, 2023 02:00 - 15 minutes - 10.9 MBWhen business is abundant the lines get blurred between top producers and those who are mediocre. Units are units and volume is volume. But when the market contracts mediocrity gets exposed and this is where the real top producers stand out. But what makes top producers head and shoulders above the rest? Listen to this episode to find out. Presented by: leadpops Podcast Partners: Lender Price & Next Level Loan Officers Celebrity Introduction: Chasity Graff @ LA Lending Buy this Book: Se...
Rise & Survive - Producing in a Crisis
January 31, 2023 23:00 - 16 minutes - 11.7 MB2020 and 2021 were years of abundance, but now is a market built for the strong loan originator. In this episode Frazier will be highlight Jeb Blount's new book Selling in a Crisis as it related to selling in this bear market. Rise & Survive is about separating the strong from the weak. Presented by: leadpops Podcast Partners: Lender Price & Next Level Loan Officers Celebrity Introduction: Fredo Rivera of RDT Mortgage Buy this Book: Selling in a Crisis Book - Jeb Blount Newsletter: LFG!
What Mortgage Lenders Can Learn from the Southwest Airlines Failure w/Dawar Alimi
January 24, 2023 15:00 - 32 minutes - 22.6 MBThe REAL Podcast is presented by leadpops. On this episode Dawar Alimi, CEO of Lender Price, joins me to talk about how your legacy tech could end up putting you in a Southwest Airlines type of failure. Dawar also talks about how 2023 will decide winners and losers, along with how a perfect solution is never perfect until you work hand in hand with your clients. Takeaways: 2022 was a tough year for a lot in our industry, but 2023 will determine who is positioned for the long-term. You m...
Tech Evolution: Don't Call Yourself Cloud When You're Designed on the Ground w/Dawar Alimi
October 06, 2022 01:00 - 20 minutes - 14.4 MBOn this episode we continue the Leading Lenders series with Dawar Alimi of Lender Price, where we talk about the evolution of technology in the mortgage industry. Dawar discusses why legacy services can't compete with more agile solutions and why R&D should be a part of every vendors strategy. Key Takeaways: You’re not really cloud unless you were designed for the cloud. Most tech projects fail simply because the implementation piece is largely ignored. Legacy systems are not as resili...
Getting REAL about Lead Generation
September 26, 2022 23:00 - 17 minutes - 11.9 MBOn this episode Frazier talks about what LOs need to do to set proper expectations with Lead Generation. Frazier talks about the mistakes LOs make and where they can find success with Lead Generation. LeadPops Webinar: https://frazier.link/leadpops-webby Join my Text Community: (404) 924-8825 This webinar is presented by: LeadPops Podcast Partners: Lender Price, Victorian Finance, and Next Level Loan Officers
Why your rent vs buy memes are hurting your brand
May 12, 2022 19:00 - 13 minutes - 9.59 MBOn this episode Frazier talks about why your renter memes are missing the mark and could actually be hurting your brand. Frazier goes into how you can be effective with your rent vs buy content that will lead to having conversations with prospects. Shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam…now let’s roll!
The Conversion Code w/Chris Smith
May 05, 2022 23:00 - 33 minutes - 22.8 MBOn this episode best selling author, entrepreneur, speaker, sales & marketing expert, Chris Smith joins me to talk about the 2nd edition of his world famous marketing book, The Conversion Code. This book was the bible for my consumer direct marketing and I can tell you that it was gold! Make sure to listen to the full episode for your chance to win a Free copy. I am already three chapters in and I can tell you will want this book! Quick shout out to my podcast partners VicFin, Lender Pric...
How you can win by having a mindset of change w/Julian Sado
April 21, 2022 00:00 - 43 minutes - 29.6 MBM good friend Julian Sado, EVP of Learning & Development at EPM joins me for a nice and candid conversation about neuroscience, having a mindset of change, and not falling into the sheep mentality. Learn why this is the best year ever for opportunity. Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.
Content Marketing for Loan Officers That Actually Works! w/Brianna Harris
April 16, 2022 22:00 - 30 minutes - 21.2 MBOn this episode, Brianna Harris, CEO of EAT Social Marketing joins Frazier to talk about creating marketing content for Loan Officers that actually works. Brianna dives deep into her process to help Loan Officers cultivate content that will create engagement and authenticity to their audiences. Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.
Forget the Media! It is the New Era of Social Marketing for Mortgage & Real Estate
April 08, 2022 10:00 - 47 minutes - 32.9 MBToday I am throwing on a replay of a next level call I did from earlier in the week where I talk about the new era of social marketing and whether you should or shouldn’t hire a social media coach. Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.
Steps to Build a Booming Business in a Busted Market w/Shane Kidwell
March 31, 2022 03:00 - 27 minutes - 19.2 MBOn this episode we have the mortgage wrap replay with Shane Kidwell where we talk about why this is the best time for Loan Officers who want to go all-in on building a booming business during a busted market. Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam.
Market Mania w/Dan Rawitch
March 29, 2022 10:00 - 34 minutes - 23.7 MBOn this episode I am excited to have Dan Rawitch join me to talk about the markets, where rates are probably going, and what loan officers should do about it. You will NOT want to miss this one. Quick shout out to my podcast partners VicFin, Lender Price, and Next Level Loan Officers. Thank you for being a part of the REAL Podcast fam…now let’s roll!
The Brain Game: Don't Retreat to Your Comfort Zone!
March 17, 2022 00:00 - 16 minutes - 11.4 MBOn his episode, Frazier discusses the REAL reason why some lenders and loan officers are failing in this new market. It has everything to do with your brain!
Why Zillow's Failure is Your Opportunity! Don't Mess it Up!
November 10, 2021 00:00 - 16 minutes - 11.2 MBOn this episode of the Real Estate and Lending Podcast, we talk about how Zillow's shuttering of their iBuyer program is a GREAT opportunity for Real Estate & Mortgage professionals.
E83: Mind, Body, and Culture with Eric Skates & Sean Alexander
October 13, 2020 00:00 - 32 minutes - 22.7 MBOn this episode Eric Skates, CMO of EPM along with Sean Alexander of The Model Trainers join me to talk about enhancing your culture through fitness and mental toughness during the era of working remotely. Eric talks about EPM+ and how that was created to enhance the company's culture as EPM embraces having a distributed workforce. Link from the episode: http://go.equityprime.com/getfit
E82: Interrupting the Traditional Mortgage Model w/Mike Kortas
September 01, 2020 11:00 - 34 minutes - 24.1 MBOn this episode, CEO of NEXA Mortgage, Mike Kortas joins Jason Frazier to talk about genesis of NEXA Mortgage and how they have become the fastest growing brokerage in the country.
75x: Don't Be That Guy - Hello Mortgage Interrupt!
August 21, 2020 04:00 - 27 minutes - 18.7 MBWelcome to the very first episode of the Mortgage Interrupt podcast. MIP is focused on being a FUN disruptive force in the world of mortgage marketing, sales, and technology. With a heavy dose of Real Talk, episodes will include interviews with industry influencers, marketers, innovators, new tech, social media, and commentary. Mortgage Interrupt is a proud member of the REAL Disrupt Podcast collaborative.
E80: CRM Real Talk w/Kevin Ducey
July 25, 2020 20:00 - 39 minutes - 27.3 MBOn this episode Kevin Ducey, President of Whiteboard CRM, joins Jason Frazier to have a Real Talk session about mortgage CRMs.
DotCom Secrets - Hook, Story, Offer
July 17, 2020 18:00 - 20 minutes - 14.4 MBOn this episode Jason Frazier continues his DotCom Secrets Series, covering Russell Brunson's book, DotCom Secrets. This episode covers Secret #2, Hook, Story, Offer.
DotCom Secrets Recap - The Secret Formula Part One
July 08, 2020 04:00 - 31 minutes - 21.4 MBOn this episode Jason Frazier starts a new series on Russell Brunson's DotCom Secrets Book Update. Frazier covers the Sales Funnel and what the Secret Formula that Russell Brunson uses to create a high performing sales funnel.
E77: The Blog Article Everyone Should Be Doing Right Now
July 04, 2020 03:00 - 15 minutes - 10.8 MBOn this episode Jason Frazier talks about the Blog Article that everyone in the industry should be doing right to drive local traffic to their website and get massive social media reach.
E76: Using Video to Grow Your Brand & Business w/Alan Christian
June 26, 2020 01:00 - 37 minutes - 25.7 MBIf you are a Loan Officer who is uncomfortable doing video, isn't sold on using video, or wants to grow their brand/business in their local market then this interview is for you. Alan Christian of the Alan Christian Mortgage Team joins Jason Frazier to talk about how he has used Video to grow his brand and business locally. Alan will talk about. ✔️ Executing on what you learn ✔️ Going all-in on video from scratch ✔️ Growing your brand in your local market ✔️ Growing your business by DOING
E75: Customer Service is the New Marketing w/Steven Cooley
June 17, 2020 00:00 - 1 hour - 41.9 MBOn this episode of Marketing Interrupt, Steven Cooley, founder of Art Vs Math joins me to talk about how customer service and marketing go hand in hand. Steve discusses how companies can leverage customer service to stand out in a commoditized industry like ours.
E74: Bypassed: Mortgage Pros Being Left Behind by the Digital Customer w/Alec Hanson
June 11, 2020 01:00 - 43 minutes - 30 MBIn this episode Alec Hanson, SVP of LoanDepot, joins me to talk about his new book Bypassed. Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this episode we discuss branding, leveraging social media, social proof, lead generation, and customer experience.
E73: Why You Are Probably Asking the Wrong Questions About Leads
June 09, 2020 23:00 - 17 minutes - 12 MBOn this episode of Marketing Interrupt we are talking all about leads and why most MLOs are asking the wrong questions. I see the questions and the posts all the time about where to get leads and what to expect for conversions. The problem is none of that matters without covering the basics about lead generation.
E72: Speaking to Everyone is Speaking to No One w/Shondell Varcianna
June 04, 2020 13:00 - 27 minutes - 19 MBOn this episode of the Marketing Interrupt Podcast Shondell Varcianna, Founder of Varci Media, joins Jason Frazier to talk about being hyper-focused with your content. We discuss writing content for a particular niche, the importance of having a content strategy, being consistent, and only publishing content that speaks to your target audience.
E71: The Quick & Complete Guide to Repurposing Your Content
May 29, 2020 02:00 - 17 minutes - 12.1 MBOn this episode of the Marketing Interrupt Podcast, I will give you my Quick & Complete guide to repurposing your content. I will go into repurposing your greatest hits and repurposing content to different channels. Make sure to download the guide mentioned in the episode! Host: Jason Frazier
E70: Adapt or Die - Preparing for the New Normal in the Industry
May 07, 2020 18:00 - 29 minutes - 20.6 MBOn this episode I talk about how we will have a New Normal and that consumer behavior will change. Your business will need to adapt to whatever the marketplace evolves into. Doesn't mean we are starting from scratch, but it does mean that you will need to be ready for change. I discuss what this means for Loan Officers and Real Estate Agents.
E69: Getting to the Consumer First w/Brian Vieaux of FinLocker
April 30, 2020 01:00 - 33 minutes - 23.1 MBOn this episode my good friend and President of FinLocker, Brian Vieaux, joins me to discuss the importance of Loan Originators getting to the consumer first. We also talk about how with COVID-19, FinLocker is in the perfect position to help Originators add value up front, stay in front of prospects, and offer customer lifetime value.
E68: Time to Disrupt Your Messaging w/Neel Dhingra
April 23, 2020 00:00 - 1 hour - 41.7 MBOn this episode Neel Dhingra joins Jason Frazier to talk about the type of messaging and content that Loan Officers should be putting out to be successful in the era of COVID-19.
E67: The Ten Mortgage Marketing Commandments - M3 Episode 2
April 17, 2020 04:00 - 1 hour - 48 MBJoin Jason Frazier and Andrew Pawlak for Episode 2 of M3 as they discuss the "10 Mortgage Marketing Commandments for 2020."
E66: The End of Marketing - Human Over Brand w/Carlos Gil
April 09, 2020 12:00 - 55 minutes - 38.3 MBIn this episode Jason Frazier interviews Author, Keynote Speaker, and Marketing Expert Carlos Gil about how you should be putting Humans over Brand in your Marketing. We will also discuss his book, The End of Marketing, which I feel is the most important marketing book for our industry at this time.
E65: COVID 19 - The Real Estate Perspective w/Barb Betts
April 01, 2020 14:00 - 42 minutes - 29.1 MBIn this episode of Marketing Interrupt, I talk to my good friend and rockstar REALTOR, Barb Betts, to get her advice, perspective, and expertise about what is happening in the Real Estate space. This will be great info for both RE Agents AND MLOs as we go through these uncharted waters together.
E64: Strategic Marketing in Times of Crisis
March 18, 2020 06:00 - 40 minutes - 27.8 MBIn this special episode, Jason Frazier talks about how to approach your marketing during this unprecedented times. I answer the most pressing questions from Loan Officers and Agents from some of the top industry Facebook Groups. Should I run Facebook Ads? What if I meet with clients? What kind of marketing should I be doing? Should I change my messaging? Should I stop marketing all together? All of these questions and more are covered in this episode.
E63: Tony Robbins & The Power of Social Media
March 11, 2020 04:00 - 23 minutes - 16.5 MBOn this episode of the Marketing Interrupt Podcast, Jason Frazier discusses how he was able to get connected with Tony Robbins all from the power of Social Media and relationships.
E62: Loan Officers: Protect Your Brand & Database
March 01, 2020 23:00 - 1 hour - 42.6 MBIn Episode 1 of M3, Jason Frazier and Andrew Pawlak talk about the importance of Loan Officers having control of their brand and customer database. We also take questions Live from the audience that includes pillar and micro content, podcasting, SEO, and a few other marketing topics. M3 - Mortgage Marketing Mastery is a monthly Live show dedicated to helping loan originators be successful with their mortgage marketing. Part of each episode includes a marketing AMA to tackles questions LIVE...
E61: Are You Ready for the Subscription Economy?
December 20, 2019 22:00 - 31 minutes - 21.4 MBIn this episode Jason Frazier discusses what the subscription economy is, why we will see more of it in the high price items like housing, and the importance of articulating your value prop to reach the consumer.
E60: Gary Vaynerchuk AIME Fuse Keynote
November 29, 2019 22:00 - 30 minutes - 20.7 MBIn this episode Gary Vaynerchuk delivers a keynote at AIME Fuse talking about the current state of their industry and how they can start leveraging the internet to elevate their personal brands. He gets into tactical strategies about which platforms to be on, what to talk about, and how active you should be on social media in order to get the most value out of your efforts
E59: I Don't Know Who Needs to Hear this Podcast, But...
November 05, 2019 00:00 - 25 minutes - 17.5 MBOn this episode of the Shred X Podcast we talk about the importance of keeping a copy of your database, spending time on the people you know, and making time to invest in your business.
E58: Creating a Better Consumer Experience with Dave Sims of Floify
October 21, 2019 14:00 - 37 minutes - 25.6 MBOn this episode, Floify Founder & CEO Dave Sims joins me to takes me behind the why and the how of Floify's digital mortgage solution.
E56: Living on Video - Live Panel Discussion Hosted by PRMG CMO, Paul Lucido
September 24, 2019 03:00 - 43 minutes - 29.6 MBOn this episode of Marketing Interrupt, PRMG CMO Paul Lucido hosts a Live Panel Discussion in Las Vegas about video marketing in the mortgage industry. Joining the panel is National Mortgage Professional Magazine founder Andrew Berman, PRMG Chief Lending Officer Kevin Peranio, Shred Media's Josh Pitts and Mortgage X's Jason Frazier. We talk about being comfortable with video, how to get started, using video to build awareness, and getting to the consumer first.
E55: Real Estate at a Crossroads with Dr. Greg Charlop
September 17, 2019 00:00 - 54 minutes - 37.6 MBAuthor, Housing Expert, Author and Doctor, Greg Charlop joins Jason Frazier on this episode of the Shred X Podcast. On this episode Dr. Greg joins Jason Frazier to talk about his love of PropTech, RE Investing, his new book and his journey from physician to Real Estate.
E54: Capitalizing on the iBuyer Opportunity with Jason Cassity
September 04, 2019 16:00 - 35 minutes - 24.7 MBOn this episode of the Marketing Interrupt Podcast, Realtor Jason Cassity, joins Jason Frazier & Josh Pitts to talk about how he is capitalizing on the iBuyer trend by offering his own tool as a value add to his clients. Jason goes into how the agents should be focused on looking for opportunity in market changes as opposed to fighting against consumer attention. Jason Cassity is a Real Estate agent for Compass and is the founder of The Cassity Team in San Diego California. https://www.the...
E53: The Mortgage Innovators Interview Replay Part One
August 27, 2019 00:00 - 1 hour - 58.5 MBOn this episode we are brining you five interviews from the California MBA Mortgage Innovators conference. Joining me for Part One is Ginger Bell of the Mortgage List, Dave Save of Mortgage Coach, Brent Chandler of FormFree, Brian Vieaux of FinLocker, and Scott Harris of SocialSurvey.
E52: Zillow is YOUR Competitor and Not YOUR Partner!
August 16, 2019 15:00 - 44 minutes - 30.6 MBOn this episode of the Shred Marketer Podcast join Jason Frazier & Josh Pitts as they discuss what they learned from Inman Connect Las Vegas as it relates to Zillow and the Mortgage Industry with topics such as: ☑️ Zillow Reviews ☑️ Giving more data to Zillow ☑️ Paying Zillow for leads ☑️ Partnering with Agents for Zillow Co-Marketing Learn what we heard directly from Zillow's CEO Rich Barton about Zillow's end game and vision. The punchline is that Zillow wants to be the only stop for the...