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MiS012: It Must Work if Everyone Does It - Market the Breach or Market Your Value

Marketing InSecurity

English - November 12, 2019 07:00 - 26 minutes - ★★★★★ - 2 ratings
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Previous Episode: MiS011: Winning the War for Cybersecurity Marketing Talent
Next Episode: MiS013: High Quality Deals, Why Should I Care...and Alignment Isn't Just Having a Meeting - with Gartner's Hank Barnes

In this episode, Axonius CMO Nathan Burke and I revisit his quote, “the next time there is a breach, open your window and you’ll hear the sound of 1 million PowerPoints updating” from our podcast of season 1. 
After the Capital One breach, instead of updating his deck, Nathan asked this question on LinkedIn - “Calling all CISOs and cyber security pros: just for fun, I’d love to know the first time you spot a slide that references the CapitalOne hack”
Well, the post went viral and the comments came in hot and heavy. Not surprising, Nathan is NOT a big fan of this kind of marketing, though he does recognize it’s allure to vendors, it’s pretty clear from the comments that this is a big turn-off for buyers. Instead, Nathan advocates a (return to?) a philosophy of “Value”, and I could not agree more.
I think you’ll find this podcast and interesting counterpoint to the prevailing assumptions around marketing the next breach.
You can find and follow Nathan at LinkedIn.
Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Axonius CMO Nathan Burke and I revisit his quote, “the next time there is a breach, open your window and you’ll hear the sound of 1 million PowerPoints updating” from our podcast of season 1. 

After the Capital One breach, instead of updating his deck, Nathan asked this question on LinkedIn - “Calling all CISOs and cyber security pros: just for fun, I’d love to know the first time you spot a slide that references the CapitalOne hack”

Well, the post went viral and the comments came in hot and heavy. Not surprising, Nathan is NOT a big fan of this kind of marketing, though he does recognize it’s allure to vendors, it’s pretty clear from the comments that this is a big turn-off for buyers. Instead, Nathan advocates a (return to?) a philosophy of “Value”, and I could not agree more.

I think you’ll find this podcast and interesting counterpoint to the prevailing assumptions around marketing the next breach.

You can find and follow Nathan at LinkedIn.

Learn more about your ad choices. Visit megaphone.fm/adchoices