Two Lies and a Truth About Content Marketing and Making It Truly Profitable feat. Robert Rose | Ep. #3
Marketing in the Raw with Adam Helweh
English - May 26, 2020 06:36 - 44 minutes - 41 MBMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Almost every company seems to be producing content, but few are doing it in a strategic or profitable way. Robert Rose, founder of The Content Advisory – the strategic services arm of the preeminent authority on content marketing, The Content Marketing Institute – has a lot to say on this topic. In this episode, we discuss the not-so-secret, secret to making content marketing profitable.
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