Tapping into the Primal Brain within Each Customer feat. Tim Ash | Ep. 12

Marketing in the Raw with Adam Helweh

English - July 25, 2020 13:00 - 31 minutes - 36.1 MB
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Previous Episode: Better, Faster, Stronger: Rethinking Your Customer Experience in 2020 feat. Jeannie Walters | Ep. 11

Next Episode: The Future is Coming: How Emerging Tech is Redefining Customer Expectations feat. Robert Scoble | Ep. 13

In this episode Tim Ash talks with me about evolutionary psychology, why should marketers care about it, and how the adaptations our primal ancestors used to survive in the earliest days of life on earth still live on and impact customer behavior to this day.

Tim Ash is a sought-after international keynote speaker and acknowledged authority on evolutionary psychology and digital marketing.

He ran digital marketing agency SiteTuners for almost 20 years where he worked with clients like Google, Nestle, Facebook, Expedia, Cisco, Siemens, and many more. He's the author of two bestselling books on Landing Page Optimization as well as his new book "Unleashing Your Primal Brain: Demystifying how we think and why we act “.

Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by [email protected] IG: @mogilla_guerrilla_beatz