Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness feat. Chris Penn | EP. 15

Marketing in the Raw with Adam Helweh

English - August 08, 2020 13:00 - 41 minutes - 47.8 MB
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Previous Episode: True Digital Transformation Starts Here feat. Scott Abel | Ep. 14

Next Episode: Can You Hear Me now? Podcasting, Smart Audio, and Digital Audio Consumption feat. Tom Webster | Ep 16

Chris Penn, co-founder of Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel success.

Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by [email protected] IG: @mogilla_guerrilla_beatz

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