Bite Size Strategies for a Shifting Market — Josh May, MI

On this episode of The Neighborhood Realtor, Matt Muscat talks with Josh May, an outstanding Realtor, speaker, and networker in Grand Rapids, MI. 

Josh May has been a licensed real estate agent for 22 years. He started as a college student trying to get by as a football player at Grand Valley State University. He fell in love with business instantly and began selling commercial real estate. Although, Josh realized quickly a massive opportunity as a college-aged Realtor: all of his friends, classmates, and professional network would all be buying homes in the next 5-10 years. He dove straight into residential real estate and never turned back. That decision proved to be instrumental in his career. 

When the housing market crashed in 2008, Josh had a few years under his belt learning the ropes of the industry. Being a newer agent in 2008 gave him a big advantage in the market to stay nimble, and shift quickly with buyers as conversations & sales changed— seemingly overnight. Josh makes many comparisons between the 2008 housing crash and today’s market—while they are still very different markets, some of the fundamental themes remain the same. Some of the same strategies that haven’t worked since 2008 are working once again. 

In a changing market, leadership wins. Buyers gravitate toward the Realtors who are positive, excited, and bold. In 2022 & 2023, that couldn’t be more important. 

Josh speaks intensely to the style of communication needed with clients, and the importance of leadership in marketing. Leaders talk, leaders are transparent, and leaders motivate! In the housing market, Realtors must be a strong leader to survive (and thrive) in a shifting market. Practical conversions and honest education will what wins buyers and sellers over. It’s a Realtor strategy that wins!

A theme that Josh refers to multiple times throughout this episode is the importance if discipline and sticking to your plans. Write your goals down on paper, and tell friends and family about them. Break down those goals into bite-sized chunks or do anything you need to do. Just don’t get behind them, don’t ignore them, and stay true to those goals. Do everything in your power to achieve those goals, since they are non-negotiable. Josh credits this discipline-first Realtor strategy to much of his career’s progress.

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.