#5: Social influencers’ biggest fans? Bots
Marketing Humanity
English - November 06, 2019 01:00 - 13 minutes - 9.52 MB - ★★★★★ - 2 ratingsMarketing Business Entrepreneurship marketing business advertising branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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It’s no surprise that A-List celebrities like Taylor Swift and the Kardashians have millions of social media followers. The real surprise is that a recent research study found that nearly half of their followers are allegedly fake! In this episode, we discuss the growing influencer marketing industry and perils that fake followers have on social trust. What strategies can companies adopt to avoid the pitfalls and be part of the social influence trend?
Who has the most fake followers?
https://www.icmp.ac.uk/fake-followers/