Marketing Honestly Show
18 episodes - English - Latest episode: over 3 years ago -An unconventional marketing podcast by aspiring tap dancer turned marketer, Brad Hussey, who attempts to answer the question, "Is it possible to build a successful and ethical online business? Or are we doomed to use dishonest tactics and deceptive marketing to succeed?".
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Episodes
Troubleshooting Guide for the Overworked, Stressed & Bogged Down
August 12, 2020 11:00 - 2 minutes - 2.94 MBIn this episode: Read the article on the website Record your question & get it answered on the show! Leave a review on Apple Podcasts (link for Apple users) Subscribe to the Marketing Honestly Newsletter Book me for a day to improve your marketing
Dark patterns
August 05, 2020 11:00 - 11 minutes - 13.8 MBIn this episode: Read the article on the website Darkpatterns.org Twitter thread Record your question & get it answered on the show! Leave a review on Apple Podcasts (link for Apple users) Subscribe to the Marketing Honestly Newsletter Book me for a day to improve your marketing
This cleaning lady's direct response letter was brilliant
July 29, 2020 11:00 - 9 minutes - 11 MBIn this episode: Read the article on the website Record your question & get it answered on the show! Leave a review on Apple Podcasts (link for Apple users) Subscribe to the Marketing Honestly Newsletter Book me for a day to improve your marketing
Blue Light Blockers, Honest or Hype?
July 22, 2020 11:00 - 15 minutes - 17.6 MBIn this episode: The article referenced in the episode (https://www.webmd.com/eye-health/news/20191216/do-blue-light-glasses-work) Record your question & get it answered on the show! Leave a review on Apple Podcasts (link for Apple users) Subscribe to the Marketing Honestly Newsletter Book me for a day to improve your marketing
Just be upfront
July 15, 2020 11:00 - 10 minutes - 12.3 MBIn this episode Read the original article Record your question & get it answered on the show! Leave a review on Apple Podcasts (link for Apple users) Subscribe to the Marketing Honestly Newsletter Book me for a day to improve your marketing
Weird business lesson I learned from smoking meat
July 08, 2020 11:00 - 7 minutes - 8.81 MBIn this episode Read the original article Record your question & get it answered on the show! Leave a review on Apple Podcasts (link for Apple users) Subscribe to the Marketing Honestly Newsletter Book me for a day to improve your marketing
Don't be an echo
July 01, 2020 17:00 - 8 minutes - 10.2 MBIn this episode Read the original article Record your question & get it answered on the show! Leave a review on Apple Podcasts (link for Apple users) Subscribe to the Marketing Honestly Newsletter Book me for a day to improve your marketing
Why marketing formulas don't work
June 24, 2020 11:00 - 8 minutes - 10.3 MBI recently tripped into the digital pisspot most folks refer to as “Twitter,” and immediately regretted having wasted 9 minutes of a precious morning when my best work happens. That said, before shutting it down and reclaiming the remainder of my morning, I stumbled upon a thread that inspired this thought. I want to share my opinion on why following marketing formulas for your online courses, digital products and services are not as effective as you are led to believe. In this ep...
Marketing ethically from the start
June 17, 2020 11:00 - 20 minutes - 23.4 MBOriginal article on the blog This is Marketing by Seth Godin Record your question & get it answered on the show! Leave a review on Apple Podcasts (link for Apple users) Subscribe to the Marketing Honestly Newsletter
Fake scarcity
June 10, 2020 11:00 - 9 minutes - 11.1 MBResources The article on Marketing Honestly Record your question & get it answered on the show! Leave a review on Apple Podcasts (link for Apple users) Subscribe to the Marketing Honestly Newsletter
How can you be generous in business?
June 03, 2020 11:00 - 12 minutes - 14.4 MBMentioned in this episode: Article on Marketing Honestly Honest Guide to Sales Webinars Record your question & get it answered on the show! Leave a review on Apple Podcasts (link for Apple users) Subscribe to the Marketing Honestly Newsletter
Why are all sales webinars the same?
May 27, 2020 11:00 - 51 minutes - 58.8 MBWebinars are a powerful tool for audience growth, marketing, sales, training and education. There's no doubt about it. There isn't a single online marketing strategy I know of that can, in a matter of 60-minutes: Tell your story Establish trust with a cold audience Teach a valuable skill or concept Generate multiple new customers But with great power comes great responsibility! There is a lot to know about webinars, so let's jump in and answer some of the most common questions...
Why do online course prices always end with 7?
May 20, 2020 11:00 - 13 minutes - 15.4 MBHave you noticed that most online course prices end in number 7? For example, instead of a $2,000 price tag, the course creator will market the course for $1997? It's called "Charm Pricing," or sometimes "Psychological Pricing." It's essentially a cheap psychological trick that virtually every retailer uses to give the perception that their product is cheaper than it actually is and to encourage a purchase. You'll also notice that if the price tag is in the thousands, it will no...
Should big clients pay higher prices?
May 13, 2020 11:00 - 21 minutes - 24.3 MBI received a question about the ethics of pricing your services based on how much the client can afford: Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it always be based on fairness and good value, even if the company is willing to pay your artificially high fees? Resources: Article "Pricing your services fairly" Record your question & get it answered on the show! Leave a review on Apple ...
Defining ethical & honest marketing
May 06, 2020 11:00 - 5 minutes - 6.4 MBRead the post on the blog Record your question & get it answered on the show! Leave a review on Apple Podcasts (link for Apple users) Subscribe to the Marketing Honestly Newsletter
The trend of high ticket courses
May 01, 2020 17:00 - 13 minutes - 15.1 MBMy blog post about high ticket courses Record your question & get it answered on the show! Leave a review on Apple Podcasts (link for Apple users) Subscribe to the Marketing Honestly Newsletter
I'm starting over
April 30, 2020 20:00 - 10 minutes - 12.5 MBI’m Brad, and I’ve been doing the whole online business thing for a while now — since 2012, to be precise. In August 2012, I quit my job and began working from home as a freelance web designer. Over the years grew my business significantly with the help of grit, determination, and the grace of God. Client work, working from home, consulting, courses, webinars, marketing, automation, paid advertising, managing a virtual team, passive income… These are but a few of the topics with ...
Coaches coaching coaches
April 30, 2020 18:00 - 6 minutes - 7.9 MBIt's National Honesty Day, did you know? I'd prefer it if we didn't need a day to remind ourselves to be honest... But alas, we do. Anyway, I simply could not miss this opportunity to announce my new podcast and blog — Marketing Honestly. It's all about providing radically honest and transparent marketing guidance for the everyday entrepreneur who wants to learn how to build an ethical online business, free from shady tactics and hypey-marketing. You see... I really love the on...