Digital Marketing Guide

104. Hear from a Social Media Manager all about social & benefits of working with an SMM

March 22, 2021 12:00 - 33 minutes - 32.7 MB

I love my SMMs, social media managers! And you know what I love even more? My very personal social media manager who is also an amazing copywriter ... Kristen Smith. I interview Kristen to chat about the latest happenings in social media land, what is so good about Instagram, and what it's like working with an SMM.

103. Hear from a Pinterest expert why you should be on it

March 02, 2021 16:26 - 29 minutes - 28.9 MB

Today I interview Pinterest Expert, Chelsea Hall, on what businesses should be on Pinterest. We discuss recent Pinterest changes, how it's a platform for all businesses, and how to get started with marketing on Pinterest.

102. How storytelling can grow your business

February 17, 2021 22:56 - 13 minutes - 14.4 MB

Facts Tell. Stories Sell. Storytelling has become even more important in 2021. In this episode I go over why storytelling will grow your business, how to get started, what kind of stories work, and how to actually tell your story. Learn more about Andrea Palten and her marketing courses: https://www.andreapalten.com/

101. Feisty5 - How to interview CORRECTLY

February 10, 2021 13:00 - 2 minutes - 4.54 MB

This is for all of you who are podcast hosts or interview people! And it's for all of you who are guests on someone's show. This is the right way to do things ... The Feisty5 will give you 5 minutes of strong advice (and sometimes opinions) on what to do and what NOT to do. Enjoy! https://www.andreapalten.com/

100. Figuring out your target audience

February 04, 2021 22:34 - 11 minutes - 12.9 MB

Let's chat about how important an ideal customer avatar is. Can it change? Should it change? In this episode I go over some tips on how you can figure out your own target audience. For more marketing help, go to: https://www.andreapalten.com/marketing-training

99. When you need a coach vs. a consultant

January 27, 2021 22:36 - 15 minutes - 15.9 MB

A lot of people confuse a business coach with a business consultant. Or in my case, a marketing coach and a marketing consultant. In this episode I go over the difference between a coach vs. a consultant and how to know when you need which type of help. Learn more about marketing consulting: https://www.andreapalten.com/academy

98. 11 places for you to guest blog or publish your articles on

January 21, 2021 13:00 - 6 minutes - 8.05 MB

Guest blogging and writing articles for other publications help you with thought leadership, search engine optimization, getting new eyeballs on your business, AND bragging rights. One of my clients was looking for places to be seen on and I found a great article by Hubspot that listed 11 places to guest blog or guest write on. I wanted to share my findings with you. To learn more about Andrea Palten and her marketing courses: https://www.andreapalten.com/

97. CLUBHOUSE - it's all the rage - should you be on this new social platform?

January 06, 2021 22:58 - 13 minutes - 14.1 MB

I joined Clubhouse a week ago and I wasn't going to take it too seriously but I'm impressed... so I thought I would give you the run-down on Clubhouse. In this episode I discuss: Should you be on Clubhouse? What you need to do to get in Clubhouse? What you do once you are in Clubhouse? If you are in Clubhouse, be sure to follow me @ andreapalten

96. 6 hot 🔥 marketing trends for 2021

December 30, 2020 22:31 - 12 minutes - 13.2 MB

Are you ready to leave 2020 behind and have an amazing 2021? Listen to these six marketing trends that will help you grow your business. I'll be going over Google, Videos, Apple, Facebook, Social Media, and more.... Ready to run your own Facebook ads? I have a free video training that will help you get started: https://www.andreapalten.com/ads

95. Madonna & Zuckerberg going ape $hit (news from Instagram, Apple, and Facebook)

December 23, 2020 22:23 - 11 minutes - 12.2 MB

You may have already heard the back to back news from Facebook, Apple, and Instagram. I've been getting questions if this will impact YOUR business, so I wanted to let you know what is happening and what you can do. Plus we'll talk about why Mark Zuckerberg and Madonna went ape $hit. If you want links on how to set up your FB, go here: https://www.andreapalten.com/blog/instagram-facebook-news

94. Freebies, freebies, freebies for you!

December 10, 2020 22:18 - 3 minutes - 5.51 MB

This is a very short podcast episode since my microphone just died and I'm recording on my MacBook Pro and I don't want your ears to bleed. LOL! In this episode I have three freebies for you. Check it out! https://www.andreapalten.com/resources

93. How to network - even if you are an introvert

December 02, 2020 23:54 - 33 minutes - 32.7 MB

Today I speak with Social Strategy Coach, Nick Shelton, on how to network as an introvert and how to network during this time during Covid. He gives you strategies on how to prep for events, how to meet people on events done on Zoom, and so much more.

92. Are the online gurus lying to you?

November 25, 2020 15:37 - 11 minutes - 12.4 MB

Too many students have come to me after taking courses from "the online gurus" and they are broken. These gurus promised a life on the beach, working 15 hour weeks, and making 6 or even 7 figures! These students take their course, and afterwards, are broke, are working 60 hours a week, and they are lost. Then they come to me and I help them start their business the right way. Let's talk about the "untruths" these online gurus tell you to sell their programs. To learn more about Andre...

91. Set your business up for success with Facebook Ads

November 18, 2020 16:17 - 16 minutes - 16.8 MB

It's almost 2021, start the year with a bang! Facebook ads are one of the cheapest and most effective ways for Entrepreneurs to get more leads and clients. Listen to this episode why you want to do Facebook ads for your business. For the Black Friday Deal, go to: https://www.andreapalten.com/blackfriday

90. How to host a virtual event

November 12, 2020 14:25 - 35 minutes - 34.3 MB

Today I have on business strategist and events expert, Sandra Julian. We chat about creating your own virtual event to establish thought leadership, authority, and get new leads (and sales). To learn more about Marketing Training & Business Coaching, go to: https://www.andreapalten.com/

89. Should you have a sale on Black Friday?

November 05, 2020 16:07 - 10 minutes - 11.9 MB

I've been asked this a lot from consultants, coaches and other service-based entrepreneurs: "Should a service business have a sales on Black Friday?" In this episode I help you answer the question whether or not you should take part in Black Friday. And if you do, I have 7 tips for you on how to get started with your Black Friday Sales (and Cyber Monday!). Visit my website to learn more how I can help you grow your business: https://www.andreapalten.com/

87. How to grow profitable lists

October 28, 2020 13:34 - 21 minutes - 21.8 MB

As a coach, consultant, and expert, you not only want to impact more lives but also build a business that sustains your lifestyle and gives you the income you deserve. In this episode you will learn how to attract your dream clients and grow your list so you can make an even greater difference! I always say, the bigger (& better) your list, the bigger your income. Want to build your dream list with dream clients? Check out Lists That Convert at https://www.andreapalten.com/lists

86. When your referrals run dry

October 21, 2020 21:31 - 8 minutes - 9.8 MB

Gasp! This is such a hard subject to talk about. No one wants to hear that their referrals have run dry. But this happens. And it happens more often than not. Listen to this episode to see what you can do when your referrals run dry. Join my free "Profitable Lists" Masterclass: https://www.andreapalten.com/masterclass

85. Email list growth for business success

October 15, 2020 13:47 - 11 minutes - 12.2 MB

The bigger (and better!) your list, the bigger your income! Email lists are so very important for your business. We know that the more people you attract and have on your list, the more buyers you will have. Since lead generation is my jam, I wanted to make sure I share with you the L.I.S.T. Framework I came up with to get my students to 6 figure businesses and more! BONUS: Sign up for my free "Profitable Lists" Masterclass at https://www.andreapalten.com/masterclass

84. 3 keys to success when you are first starting out

October 07, 2020 14:35 - 19 minutes - 19.5 MB

This episode is perfect for the new business owner or the ones that have been at it for 1-3 years and are just not getting enough clients. There are three foundational key tactics that will lead to business success. A lot of coaches, consultants, and online entrepreneurs miss these at first and their businesses never get off the ground. So, listen up, we will go over the three keys to success when you are first starting out. Make sure you register for my free Masterclass, "Profitab...

83. The Psychology of Marketing - 5 Tips

September 30, 2020 12:00 - 15 minutes - 15.8 MB

Master the psychology of marketing to get more traffic, grow your list, and convert more leads to clients! In this episode I go over the 5 psychology tactics we use in marketing to grow an email list and get more clients: 1. The "Me" Effect 2. Visualization 3. Social Proof 4. Scarcity 5. Priming Grab your free checklist to grow your business: https://www.andreapalten.com/checklist

82. Physician to Life Coach

September 23, 2020 21:32 - 29 minutes - 29.1 MB

I had the pleasure of interviewing Trina Dorrah, a student of mine. She's a a life coach specializing in divorce. We talked about how she got started, how she has her business at the same time as she's a working physician, and tips she has for new coaches. https://www.andreapalten.com/82

81. How to grow your coaching business

September 17, 2020 17:01 - 10 minutes - 11.3 MB

One of the things I see coaches struggle with is not knowing how to get started with growing an email list and getting clients. In this episode we go over 9 steps to get started on growing your coaching business. Here's a checklist that will help you out further: https://www.andreapalten.com/checklist

80. How to stay motivated as coach & entrepreneur

September 09, 2020 19:50 - 13 minutes - 14.2 MB

Motivation! Discipline! These actions are hard to come by during COVID. A lot of us are tired, worn out, bored, or some other emotion that makes motivation hard to come by. In this episode I go over things you can do to keep yourself motivated to do the work that are you meant to do. Don't forget to check out the new mini-course: https://www.andreapalten.com/marketing-training

79. Should you have a Mastermind as one of your offers?

September 01, 2020 21:15 - 42 minutes - 59.4 MB

In today's episode I talk to Jen Argue about Masterminds. What are they? Should you offer one as one of your sales offerings? Should you attend one? And so much more!

78. How to get sales easier and quicker

August 26, 2020 20:05 - 6 minutes - 7.92 MB

This is a special invitation for you to get leads and clients easier and quicker: https://www.andreapalten.com/impact

77. Zero to 600 emails and thousands of video views in just a few months

August 19, 2020 18:45 - 40 minutes - 56.2 MB

Today's case study is about a music coach / guitar teacher, Tony Rizzotto, who went from 0 to 600+ engaged email addresses and 0 to 1,800 video views in just a few months. Shownotes: https://www.andreapalten.com/77

76. Need more clients? Grow your list!

August 12, 2020 14:51 - 15 minutes - 16.2 MB

There is nothing more important than growing your email list. You NEED to get those leads in the door. I always say, "the bigger your list, the more sales you will make". Listen to today's episode to give you some ideas on how to grow you list and why it's so darn important! And I have a special gift for you! Shownotes: https://www.andreapalten.com/76

75. How to get featured on podcasts

August 05, 2020 20:40 - 56 minutes - 78.5 MB

I speak with Visibility Coach, Amelia Roberts, on how you can get interviewed on other people's podcasts. This helps with visibility, through leadership, and authority. AND you get in front of new people and grow your followers and leads ... and clients. Shownotes: https://www.andreapalten.com/75

74. Where to find your future buyers (target audience)

July 29, 2020 21:00 - 11 minutes - 12.6 MB

Without knowing who your target audience is and without knowing where to find your future buyers, your business won't grow. It's as simple as that. In this podcast episode I go over places to learn more about your future buyers. Shownotes: https://www.andreapalten.com/74

73. How do I succeed with social media?

July 22, 2020 17:16 - 19 minutes - 19.8 MB

How to win at social media. What platforms should you be on, what should you post, what should you be tracking. Listen to this podcast episode to find out. Shownotes: https://www.andreapalten.com/73

72. How to create winning content

July 15, 2020 18:52 - 11 minutes - 12.2 MB

Content is King! Here's why content is so important and how to start creating your long-form content for weekly engagement. I'll go over an easy way to put together a content plan for the entire year. Shownotes: https://www.andreapaltencom/71

71. Don't get bullied into your "why"

July 08, 2020 14:55 - 16 minutes - 17.3 MB

Have you been told that money can't be your motivator? Have you been chastised for having the wrong "why" you want to be an entrepreneur? Are you struggling with your one big "my why"? If you answered yes to any of these, then listen up. There is not just one way to find your "why". Shownotes: https://www.andreapalten.com/71

70. The 3 tactics that makes coaches and experts successful

July 01, 2020 14:36 - 13 minutes - 14.6 MB

Ever wonder why some coaches and experts make 6+ figures and others do not? There are three tactics that these successful coaches and experts use. I go over these three in today's podcast. Shownotes: https://www.andreapalten.com/70

69. From 2 jobs to side hustle to Business CEO

June 24, 2020 15:00 - 42 minutes - 41.1 MB

I interviewed Portia Wofford on her rise from having two jobs to creating a side hustle to being the CEO of her own business. Portia is an award-winning nurse and writer who now empowers nurses to start freelance writing businesses while helping health related brands create engaging content that connects and converts. In addition to her rise to CEO, we talked about the current times and discuss Black Lives Matter and how the coaching / consulting world can move towards inclusion. S...

68. Consistency is key for the success of your business

June 18, 2020 15:49 - 22 minutes - 22.9 MB

Consistency is the number 1 ingredient you need to grow a successful business. In this episode I will go over why you need to be consistent, ways to be consistent, and how to get yourself motivated to show up regularly and often for your clients and customers. Shownotes: https://www.andreapalten.com/68

67. Successful entrepreneurs practice self-care

June 10, 2020 18:26 - 16 minutes - 17.1 MB

Look at the successful entrepreneurs around you, what do they have in common? The vast majority practice self-care. A healthy body and a healthy mind helps take your business to the next level. In this episode I go over some self-care practices you can start today to become a better entrepreneur. Shownotes: https://www.andreapalten.com/67

66. The importance of Search Engine Optimization (interview with an SEO expert)

June 03, 2020 14:42 - 30 minutes - 30.2 MB

I interview Emily Fontes, SEO expert, on what you need to do to get your website search engine optimized. We go over what SEO is, the importance of content, keywords, meta tags, images, and so much more. Shownotes: https://www.andreapalten.com/66

65. Market your business like a drug dealer

May 27, 2020 15:40 - 8 minutes - 9.37 MB

Crazy title, I know. But hear me out here. Successful drug dealers are doing some things right. As crazy as this is, they know good marketing and it's something we need to be doing in our businesses. Shownotes: https://www.andreapalten.com/65

64. Instagram Hashtags Dos and Don'ts

May 20, 2020 11:00 - 14 minutes - 15.3 MB

The Instagram Hashtags Don'ts will make you laugh out loud. If you want your business to be found on Instagram, get engagement on your posts, and increase your follower count, you will need to start using Instagram Hashtags. In this episode I go over the Dos and Don'ts (these are hilarious) of hashtagging on Instagram. Shownotes: https://www.andreapalten.com/64

63. Don't miss the "thank you" page opportunity

May 14, 2020 21:46 - 9 minutes - 10.7 MB

Think of your "thank you" page as an opportunity page. Which is often missed ... When a person lands on your thank you page after downloading something from you, they have already been "sold." They've already made the big decision to interact with you and have shown interest in your business. At this point, any additional request seems less daunting, so use this opportunity to ask for something else. Listen to this episode to learn about what you can do to turn your "thank you" pa...

62. The one thing all successful entrepreneurs have in common

May 06, 2020 19:55 - 21 minutes - 21.9 MB

After years of studying successful entrepreneurs, I noticed that there is one thing they all have in common. In this episode I will go over what it is and give you tips on how to get there as well. Shownotes: https://www.andreapalten.com/62

61. Why you need a long sales page

April 30, 2020 15:50 - 21 minutes - 21.5 MB

Long form sales pages are vital to your business. There are two types of buyers, the impulse buyer and the analytical buyer. Both need two different things from you and your sales page. Here's how to put together a long-form sales page that will make your target audience purchase from you . Shownotes: https://www.andreapalten.com61 Join the IMPACT Marketing & Business Coaching membership: https://www.andreapalten.com/impact

60. Lead Magnets: Videos and Facebook Challenges

April 22, 2020 20:03 - 13 minutes - 14.2 MB

You've heard me talk about the traditional lead magnets that are PDFs like checklists and ebooks. Today I want to talk to you about doing video series and Facebook challenges as lead magnets to grow your email list. Shownotes: https://www.andreapalten.com/60

59. How to get noticed online

April 17, 2020 18:04 - 12 minutes - 13.2 MB

Before you start marketing yourself online, you need to go through some of the basic steps first. In this podcast I talk about what you need to set yourself up for success, and THEN you can show up online and get noticed ... and get leads and followers. Show notes: https://www.andreapalten.com/59

58. Lead Generation tips during COVID-19

April 10, 2020 20:58 - 11 minutes - 12.3 MB

Lead generation is one of the most important things you can do for your business, especially right now during COVID-19. The more leads you have, the bigger your email list and the more of a chance you have to make sales. Building an email list is vital to your business because it's the best way to build a relationship with potential customers in an intimate way. ... With emails you can nurture your leads and convert them into buyers. Shownotes: https://www.andreapalten.com/58

57. Should you run Facebook ads right now?

March 31, 2020 16:26 - 12 minutes - 12.7 MB

Things are crazy right now with COVID-19 and social distancing. And it's crazy on Facebook as well. Check out what is happening with Facebook and Instagram ads in these turbulent times and what entrepreneurs and small business owners should be doing right now. Listen to this episode to learn more. For more information: https://www.andreapalten.com/facebookads

56. Transform into a thought leader & learn how to get booked on stages

March 27, 2020 11:00 - 51 minutes - 20.1 MB

I interviewed Alexandria Agresta from Purpose Pioneers. From human connection to COVID-19 to becoming a thought leader ... we covered it all. She teaches you how to transform yourself from Entrepreneur into a Thought Leader, becoming the go-to expert in your industry and turn your business into a movement all by speaking on stages. Show notes: https://www.andreapalten.com/56

55. Health interview series # 4: how to strengthen your immune system, emotional eating, movement, and much more

March 21, 2020 00:20 - 50 minutes - 19.6 MB

During the time of social distancing with COVID-19, we need to take extra special care of our bodies, our health, and our nutrition. I interview Dr. Brittny Williams Howell, MD to give you tips on how to strengthen your immune system with nutrition and supplements. We talk about movement (with and without children), healthy grocery shopping, nutrition, sleep, and overall health. Dr. Brittny Williams Howell, MD, is a wife and a mom of three who lives in Ridgefield, CT. She is also a boa...

54. Health interview series # 3: the importance of sleep for your health, mood, and overall well-being

March 20, 2020 21:34 - 27 minutes - 10.5 MB

Are you not getting enough sleep? Or perhaps with the stress and anxiety of COVID-19 and the social isolation you are noticing you are sleeping too much? In this interview I speak with Mag Secretario, a Personal Energy & Potential Coach, about the importance of sleep, your health, the time change (this was an interesting one I didn't know about Shownotes: https://www.andreapalten.com/54

Digital Marketing Guide

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