Marketing for the Rest of Us
34 episodes - English - Latest episode: almost 2 years ago -So, you know how EVERYBODY gives you the same few pieces of marketing advice? And...you know how you've tried them all but haven't moved the needle? Yeah, we know the feeling. You already get WHAT to do, but you can't seem to execute your marketing the way that others do. Well, those days are over. This podcast is for those who are ready to rework age-old marketing wisdom into a repeatable system that actually works, every time, even if you've already tried it all before. This is Marketing for the Rest of Us. This is THE unfair advantage for online entrepreneurs.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
The Only Metric that Matters [REVISITED]
May 20, 2022 14:31 - 10 minutes - 9.43 MBYou can track lots of metrics and they're likely to give you a good idea of how your business is doing. But when it comes down to metrics that really matter - metrics that will help you keep your online marketing flowing in - there is only one metric that matters: the number of people you add to your email list daily. As the list grows, the business grows and metrics like conversion rate and bounce rate don't really matter. Download my Conversion Rate Cheat Sheet for FREE: northmac...
The Healthy Balance Between Numbers Obsession and Showing Up
May 13, 2022 14:15 - 8 minutes - 8.1 MBThere's no question that numbers play a big role in business. After all, if you can't track your progress and measure your results, how do you know what's working and what isn't? But at the same time, it's important not to get obsessed with numbers. Because at the end of the day, it's people who make businesses succeed - not numbers alone. So today, we're going to talk about the healthy balance between having a strong focus on numbers and also showing up to do the work that will mak...
There are ONLY 3 Types of Customers
May 07, 2022 08:08 - 13 minutes - 12.4 MBIf you're in business, then you know that customers are everything. Without them, you don't have a business. But what kind of customers should you be targeting? Are all customers created equal? Of course not! There are only three types of customers in the digital world and understanding which type you're dealing with is key to success. So stay tuned to learn about the three types of customers, and how to best serve them!
How to Brainstorm Topics for Your Content [REVISITED]
April 28, 2022 14:33 - 13 minutes - 12.3 MBComing up with topics for your content can be tough. You want to make sure you're providing valuable information while also keeping them interested, but where do you start?
To Publish is to be Human
April 22, 2022 15:53 - 12 minutes - 11.5 MBWhat does it mean when we say "to publish is to be human"? For me, it's a reminder that we all have something to share, no matter how small or seemingly insignificant. And when we share our work with others, we connect on a deeper level, building community and strengthening relationships. Isn’t that what being human is about? Today, we’ll talk about just that—what it means to publish your work and why it’s important to do so. Want to know more about it? Stay tuned!
4 Pillars of Attractive Online Marketing
April 15, 2022 15:45 - 13 minutes - 12.2 MBIn business, we are always looking for an edge—something that will set us apart from the competition and make us more attractive to customers. Fortunately, there is a lot of great online marketing out there that can help us achieve just that. But what are the key components of successful online marketing? There are actually four pillars of attractive online marketing that you should focus on. Stay tuned in today’s episode and we’ll take a closer look at each one. Download this Attr...
Everything Except Creativity is a Commodity
April 09, 2022 09:30 - 16 minutes - 14.7 MBIn today's world, just about everything is a commodity. The only thing that isn't is creativity. But what does that mean for your business? And how can you make sure your business isn't like everyone else's? In today’s episode, we’ll discuss three principles that will explain why everything except creativity is a commodity. Stay tuned to learn more.
How Important is Design?
April 01, 2022 15:40 - 17 minutes - 15.9 MBMost people think that design is important. And, it is! But it's definitely not the most important thing, and focusing too much on it could be detrimental. In this episode we'll cover three things design does well, and one very important thing that design does NOT do well. Enjoy!
3 Principles of Evidence-Based Marketing
March 25, 2022 15:42 - 15 minutes - 13.8 MBMarketing is a complex and ever-changing beast. What works today might not work tomorrow, and what used to work might not work anymore. Trying to stay on top of the latest trends and methods can be tricky, especially when there are so many different opinions out there. So how do you know what's actually working in marketing? Is there really any science to it, or is it just a matter of luck? As it turns out, evidence-based marketing is an actual thing, and following these three princ...
Audit Your Experts
March 18, 2022 15:06 - 15 minutes - 14.3 MBEverybody loves a good expert. We love to hear what they have to say, and we especially love it when they validate our own thoughts and opinions. But how do you know when you're dealing with an actual expert? And more importantly, how do you know that their advice is actually good? In this episode, I'm going to share with you three criteria that you can use to audit your experts. So without further ado, let's get started!
The Life-changing Magic of USPs
March 10, 2022 16:38 - 14 minutes - 13.2 MBWhat do you think of when you hear the word "magic"? For most people, images of magicians and wizards come to mind. But there is another kind of magic that can be just as life-changing – the magic of USPs. What are USPs? They are unique selling propositions, and if you learn how to use them effectively, they can make a huge difference in your business. Tune in to today’s episode to find out how!
3 Keys to How Marketing Really Works
March 05, 2022 05:01 - 7 minutes - 7.14 MBThere's a lot of talk about marketing and what it takes to be successful in it. But the truth is, there's no one-size-fits-all answer to that question. Marketing is a complex field with many moving parts, and what works for one business may not work for another. However, there are three keys that are essential to your marketing success. If you understand and apply these principles, you'll be well on your way to achieving your marketing goals. So what are these three keys to how mark...
People Need (and Want) to be Told What to Do
February 25, 2022 14:58 - 15 minutes - 13.8 MBAs much as we like to think of ourselves as independent beings, the truth is that we need and want somebody to tell us what to do. This is especially true when it comes to marketing— your audience needs to be told what to do in order to take the desired action on their own. So how do you go about calling your audience to action? In today’s episode, we’ll find out the why and how this approach could help you boost your business.
If I Know What to Do, Why Isn’t It Working!? [REVISITED]
February 17, 2022 16:13 - 12 minutes - 11.2 MBDo you think you already KNOW what you should be doing in your marketing, but it's just NOT working at all? In this episode, we're going to talk about the problem with this thinking.
Why Your Stories DO Matter!
February 11, 2022 16:43 - 13 minutes - 12.4 MBLast week, we talked about how telling your story and weaving it into the fabric of your marketing efforts does not actually matter. But today, we’re going to discuss how your story means everything and is actually the key when it comes to your business. I know it sounds paradoxical but trust me, it will all make sense. Tune in to today’s episode to find out how your story can help you boost your business.
Why Your Story Doesn't Matter
February 03, 2022 19:05 - 10 minutes - 9.28 MBWhether you're starting a new business or updating your current profile, you're probably figuring out how to tell your story and weave it into the fabric of your marketing efforts. Afterall, everyone loves to hear the story of someone who starts with nothing and then makes something out of themselves, right? Actually, this is what most business owners fail to realize—that telling your story doesn’t really matter. So what does? Why am I so sure on this? Let’s find out on today’s epis...
Title: 5 Principles to Make Your Website Convert - MRU17
January 29, 2022 00:35 - 12 minutes - 11.6 MBSo you've designed and developed your website, but the bounce rate is so high and conversions are so low. You’re maybe wondering what the problem could be. There probably isn't just one thing that's bugging your users, and it's quite likely that your website needs to improve on several things. That’s what we’re going to talk about in today’s episode. Let me share with you five principles to help increase the conversion rate for your website. Download this FREE video now: https://no...
The Russian Doll Stack
January 20, 2022 20:49 - 12 minutes - 11.1 MBAs business owners, we always want to find new ways to market our products better. However, thinking of a new marketing strategy could oftentimes be costly but may have little to no return of investment at all for your business. But what if I told you that there's this effective way for you to kick your marketing up a notch by maximizing the existing products that you already have? In today's episode, we'll share with you this useful tool called the Russian Doll Stack and how it can...
What to Do When You Lose a Client
January 13, 2022 18:18 - 12 minutes - 11.3 MBIn business, you may have heard the saying that “Your most valuable asset is your network”, and by “network”, it means your clients, existing or potential ones. But what if along the way, you lose a client or two? Losing just one of your clients can pose a serious financial blow, but I’ll tell you one thing—it should not be the end for your business. In this episode, let’s talk about how you should handle this scenario and how to strategize your next move for the continuity of your ...
What the Heck is a Sales Funnel and How Do I Get One Now?!
January 10, 2022 10:54 - 10 minutes - 10 MBYou're a business person. You have a business idea, and you're going to sell an awesome product, right? So how do you market it? How do you make people buy the thing that you want them to buy? Welcome to the world of sales funnels! In this episode, let's dive into what a sales funnel is and how this simple yet helpful technique could just be the trick to boost your business. Download this free content now: https://northmacservices.com/10waystouseasalesfunnel
My Secret Email Marketing Hack for Unlimited Content
December 30, 2021 20:42 - 24 minutes - 22.1 MBEmail marketing can be a great way to generate traffic and leads for your business. But what do you do when you run out of ideas for content? I have a secret hack that will help you create unlimited content, and it's easy to use! Stay tune and listen to find out more. Download my 3TA planner for FREE: northmacservices.com/3ta
No More Mushy Blob Marketing!
December 24, 2021 13:29 - 7 minutes - 6.75 MBIn this episode, we're going to talk about how to stop your marketing from being a blob of mushy goo. We want reach; we want awareness, but we also need results. To do so, we need to target our marketing campaigns with a specific audience and a specific set of objectives to measure our results.
How to Brainstorm Topics for Your Content
December 16, 2021 22:13 - 13 minutes - 12.3 MBComing up with topics for your content can be tough. You want to make sure you're providing valuable information while also keeping them interested, but where do you start? Don't worry, I've got you covered. In this episode, I'll share some tips on how to brainstorm topics for your content and come up with ideas that will keep your audience engaged. Download my F.R.E.D.'S PQR2 for FREE: northmacservices.com/PQR2
The Only Metric that Matters
December 09, 2021 22:35 - 10 minutes - 9.43 MBYou can track lots of metrics and they're likely to give you a good idea of how your business is doing. But when it comes down to metrics that really matter - metrics that will help you keep your online marketing flowing in - there is only one metric that matters: the number of people you add to your email list daily. As the list grows, the business grows and metrics like conversion rate and bounce rate don't really matter. Download my Conversion Rate Cheat Sheet for FREE: northmac...
5 Things Most Internet Marketers Know That They Haven’t Bothered to Tell You
December 03, 2021 19:04 - 12 minutes - 11.2 MBHave you ever wondered what it takes to be successful with your online marketing? In today's digital world, if you want a competitive edge over everyone else, then there are some essential skills and knowledge that you need. Today I'm going to share with you the top five things that most internet marketers know but have never bothered to share. So sit back and enjoy because in just a few minutes, I'm going to tell you how they do it so well.
T - The Dancing Monkey Strategy
November 25, 2021 16:00 - 9 minutes - 8.4 MBFINALLY! We're going to talk about advertising! We'll talk about the right way to use it, why most people use it wrong, and how it can help your overall marketing strategy.
S - The Currency of the Internet
November 18, 2021 14:56 - 8 minutes - 8.11 MBContent marketing is THE currency of the Internet. Don't believe me? Just look around! All of your favorite companies are undoubtedly creating content of SOME sort on the Internet. In the context of CREST, we use SMART content. Here's what it is and how to do it.
E - Your #1 Sales Channel
November 11, 2021 23:33 - 9 minutes - 8.35 MBYou make MORE SALES with email marketing than any other channel in your funnel! By harnessing the power of email marketing, your can make more sales to current, future, and prospective customers.
R - Building Trust with the Internet
November 04, 2021 16:03 - 12 minutes - 11.6 MBHow do we REALLY get people to buy our products and services? Most people rely on the "know, like, trust" formula, but I think one of those matters more than the others. TRUST. In this episode, I aim to prove that contention and show you how to establish trust with potential clients and customers.
C - Your Home Base and Embassies
October 28, 2021 15:51 - 6 minutes - 5.89 MBWelcome to the first episode of a deep dive into our CREST framework! In this episode, we talk about the importance of a conversion-based web presence. Where should you build your home base? Will social media cut it? These questions answered and more in this foundational episode.
The Missing Piece: An Introduction to CREST
October 21, 2021 16:27 - 15 minutes - 14.6 MBIn this episode, I reveal the system I have created that USES all of the wonderful marketing knowledge we're privy to in 2021 in an organized, repeatable, and profitable way.
If I Know What to Do, Why Isn’t It Working!?
October 21, 2021 16:24 - 12 minutes - 11.2 MBDo you think you already KNOW what you should be doing in your marketing, but it's just NOT working at all? In this episode, we're going to talk about the problem with this thinking.
Why You’re So Confused About Marketing
October 21, 2021 16:20 - 12 minutes - 11.7 MBMarketing has become very confusing for many entrepreneurs because of optionality and opportunity. How do we navigate in this new world of digital marketing?