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Will Valverde: Benchmarking Your Way to Fundraising Success
Communicate for Good
English - July 13, 2020 10:00 - 50 minutes - 46.7 MBMarketing Business Entrepreneurship social entrepreneurship communication claxon communication corporate communication speaking communicating executive leadership executive language corporate leadership Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Erica and Will discuss:
Using data to guide strategy.5 possible marketing channels & how they’re working:1. Facebook2. Web Tracking and Devices3. Text Messaging4. Social Media5. Digital AdsCreating success through peer to peer fundraising.The differences in site visits from desktop vs. mobile devices.Utilizing the social media platform that your audience uses for digital ads.
Key Takeaways:
"Regardless of what your cause is, it hasn’t stopped mattering." — Will Valverde
About Will Valverde: Will is the Senior Creative Director at M+R and the lead writer of the annual M+R Benchmarks Study. He has spent more than a decade helping major nonprofits develop memorable digital advocacy and fundraising campaigns, with a special focus on creative engagement. He proudly contributes concepts, copy, and strategic direction for organizations like Feeding America, USA for UNHCR, World Wildlife Fund, and Planned Parenthood Federation of America.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Connect with Will Valverde:
Website: M+R
Mr.Benchmarks.com
Email: [email protected]
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]