On this episode of Communicate for Good, Erica shares the concept of mental file folders and why it matters for your communication and branding in both the present and the future. She also talks about why the structure of these folders is important and how that hierarchy informs your sequence of messaging so that people can file you away and easily retrieve you from their mental file folders. 

 

 

Connect with Erica:

Website: https://claxon-communication.com/

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/

Email: [email protected]  

Book Time With Erica: https://bit.ly/ChatWithErica

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