Scott Jackson: Finding The Charity Within

In this episode, Erica and Scott discuss:

How Scott’s own powerful story helped him understand that each of us is someone else's chance to reach their potential.The three parts of the COVID-19 lens you should be looking through to make sure your organization is relevant to the current situation.How COVID-19 has humanized our workspaces and helped us forge community and how that has made us stronger.The rise of Donor Advised Funds and donor collaboratives and how they are expanding options for people to make a difference with their giving.

 

Key Takeaways:

The power of story and the power of sharing the narrative.The more you can ask questions, rather than just jump to the action or assume what the answer is, the better the outcome.Go back to the basics, go back to what is authentic to you as an organization, and shine a bright light on that.Working together can rally people around the cause, rather than just the organization.

"As a result of COVID-19, we'll all think about our own social impact even more. Marketing for good, I think, is here to stay. And my hope is that all of us can be a part of it." —  Scott Jackson


Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

 

About Scott Jackson: President and CEO for Global Impact. Global Impact is a non profit that works on charitable ventures that inspire greater giving around the world. They are currently supporting individual donors, donor collaboratives, nonprofits and corporations with their COVID and non COVID fundraising and marketing needs.

 

Connect with Scott Jackson:

Website: Charity.org
Email: [email protected]


CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://www.wordifier.com
Twitter: https://twitter.com/EricaMillsBarn
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]