Chris Dickey: Search Engine Visibility
Communicate for Good
English - August 10, 2020 10:00 - 46 minutes - 42.5 MBMarketing Business Entrepreneurship social entrepreneurship communication claxon communication corporate communication speaking communicating executive leadership executive language corporate leadership Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Erica and Chris discuss:
The benefit of utilizing popular keyword term searches.The benefit and downfall of your product on search engine placements.Optimizing a search through names, content, and questions.The importance of the product distribution strategy.
Key Takeaways:
It’s beneficial to work with amazon instead of competing with them.Ways to increase your SEO: buy the URL, utilize high-quality backlinks (a link from another site to your site, a.k.a link juice.Utilize descriptive product names to work to your search advantage.Reverse engineer your search strategy. Ask yourself how someone would find your product or organization?
"There are 4-5 Billion questions asked to search engines every day." — Chris Dickey
About Chris Dickey: Chris’s Career has spanned publishing, in-house marketing direction, public relations, and software development. Chris is the owner and founder of Purple Orange Brand Communications, a boutique PR agency that produces small-batch high-quality brand communications mixed with creativity, modern mediums, and a respected authentic voice. Chris has helped dozens of brands go from small business to national sensation - most recently spearheading the PR behind the newly established non-profit Climate Neutral (Named a 2020 “World Changing Idea” by Fast Company Magazine).
In 2019 Chris took this strategy a step further by founding Visably – a new marketing / PR SaaS platform that audits search results for brand mentions. He also will introduce us to a new term link juice.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Mentioned:
Connect with Chris Dickey:
Twitter: @visably_seo
Website: visably.com
LinkedIn: Chris Dickey
Email: [email protected]
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]