Akhtar Badshah: Moving From The Me Mindset To The We Mindset

About Akhtar Badshah: Dr. Badshah is an Innovation Catalyst, Educator, Philanthropist, Social Entrepreneur, Artist, Author, and Public Speaker. He is the founder and CEO of Catalytic Innovators Group, a consulting firm focused on accelerating social impact. His current work focuses on issues related to ‘democratizing innovation,’ ‘disruptive technology,’ and catalytic philanthropy. He is the curator of Accelerating Social Transformation. He is the author of Purpose Mindset: How Microsoft Inspires its Employees and Alumni to Change the World (forthcoming Fall 2020) HarperCollins Leadership series.

 

Dr. Badshah is a Distinguished Practitioner and Senior Lecturer at the University of Washington’s Evans School of Public Policy & Governance, and the University of Washington’s Business School at the Bothell campus. He teaches classes on Social Enterprise – New Models for Mission-Based Business; Funding the Nonprofit Sector and Global Business Strategies.



In this episode, Erica and Akhtar discuss:

How the giving program at Microsoft helped those who participated move from an individual mindset to a focus on the collective.The collective effort required for getting through this COVID-19 crisis, even though we are separated.The reality of the digital divide and how that plays into communication in general, and in marketing.Focusing on the purpose behind what you do to create a movement.

Key Takeaways:

The greatest sense of purpose comes from having a collective mindset and being a part of a community.In order to reach the most people, you have to recognize and adapt to the different ways people are able, or not able, to use technology. You must find ways of practicing compassion towards yourself so you have a well of compassion to draw from for those you serve.Creating a movement is not just marketing a product or a service, but a purpose behind it.

 

"Think about how you think about marketing. That attaches purpose to it, which then moves you out from the mechanics of what you are serving as a product, (into) actually, what is the end goal of what you want to see happen?" —  Dr. Akhtar Badshah

 

TEDxRainier - Akhtar Badshah - Harnessing Disruptive Technologies

Pitchfalls

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

CONNECT WITH AKHTAR:

Website: Catalytic Innovators Group

Twitter: twitter.com/Akhtarbad (@Akhtarbad)

LinkedIn: Akhtar Badshah - Chair Of The Board Of Directors

 

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/

http://www.claxonmarketing.com/

http://www.wordifier.com

Twitter: https://twitter.com/EricaMillsBarn

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/