Marketing for Badass Beauty Pros
45 episodes - English - Latest episode: almost 3 years ago -Ever want to pull your hair out when it comes to Social Media & Marketing for your salon, studio or spa? You're not alone! The Marketing for Badass Beauty Pros Podcast is your resource for gaining quick and actionable tips on how to better market on behalf of your beauty business.
Megan Collier, owner of a Seattle-based social media advertising agency, walks you through how to grow your clientele by getting the word out about your business using social media. Every week, you'll be able to hear first-hand what works, what doesn't work and what you can do to improve your marketing strategies.
Hit that subscribe button so you NEVER miss an episode that could change the way you do business this year and beyond!
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Episodes
The Power of Repetition in Your Marketing
April 27, 2021 06:30 - 22 minutes - 18.9 MBHave you ever spent money on Social Media ads or posted a bunch on Instagram and...crickets? Not much traction? Not many clients blasting through your doors right away? Well today's episode of the Marketing for Badass Beauty Pros Podcast is going to help you sort through all that confusion of why it's happening by reminding you of the importance of one thing... REPETITION! And why you absolutely need it in your business and all forms of marketing you do - free or paid! Follow me on Ins...
[Interview] How to Get Fully Booked for Weeks in Advance
April 20, 2021 07:00 - 27 minutes - 23.1 MBToday is the FIRST EVER interview here on the Marketing for Badass Beauty Pros Podcast and I am sooo excited for you to listen in on this conversation with the owner of Harlos Spa... Melissa, a licensed aesthetician in Montana shares behind the scenes of how she has grown her hair removal spa from a tiny 120 sq foot room to a booming downtown location Be sure to check out Harlos Spa over on Instagram: https://www.instagram.com/harlosspa/ Follow me over on Instagram: https://www.instagr...
My Best #Hashtag Tips & Strategies
April 13, 2021 07:00 - 21 minutes - 18.7 MBAre you consistently using the RIGHT hashtags in each of your Social Media posts? Should you be using them on Facebook or just Instagram? We cover it ALLL in today's episode of the Marketing for Badass Beauty Pros Podcast! All of these tips and strategies for how to use #hashtags as a badass beauty pro will help you... 1. Reach more RELEVANT people 2. Grow your following 3. Increase bookings Be sure to leave a rating and review if you haven't already so other badass beauty pros ...
4 Tips for Using Local Influencers to Grow Your Business
April 06, 2021 07:00 - 22 minutes - 19.6 MBEver wondered if you should be using local social media influencers to help get new clients in the door? This week on the Marketing for Badass Beauty Pros Podcast, we dive into IF you should, the benefits of hiring local influencers and most importantly how to go about doing it the RIGHT way! Once you finish this episode, be sure to join the Facebook group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros
How Personal Should You Get on Social Media?
March 30, 2021 07:00 - 20 minutes - 18.1 MBHonestly, how personal should you get on your business Facebook and Instagram accounts? THAT is the question of the hour! If you struggle with this question or you've never given much thought to it...this episode is going to enlighten you and give you some perspective on how to answer this question. At the end of this episode, I challenge you to do something this week. If you take me up on that challenge, be sure to follow me over on Instagram (https://www.instagram.com/salonownersuccess...
Reminder: Your Clients Know NOTHING!
March 23, 2021 07:00 - 16 minutes - 14 MBEver feel like the things you post on Social Media are common sense? Well, I got new for ya... They're only common sense to YOU! In this week's episode of the Marketing for Badass Beauty Pros Podcast, I go over the importance of posting information that seems so 2nd nature to you but isn't yet to your followers and clients.. I also go over how these type of posts and the information you share about your industry - whether you are a lash artist, PMU artist, hairstylist or esthetician -...
How to Fill Last Minute Cancellations
March 16, 2021 07:00 - 21 minutes - 18 MBDon't ya hate it when someone calls to cancel last minute? It can be frustrating & you may want to rip your (or their) hair out... That's why in today's episode of the Marketing for Badass Beauty Pros Podcast, I wanted to give you 4 specific tips on how to handle these last minute cancellations and more importantly, how the heck to FILL that empty spot and make some money! Once you've finished listening, continue the convo over inside our Facebook Group: Social Media for Badass Beauty Pr...
What to Include in Your Instagram Bio
March 09, 2021 08:00 - 21 minutes - 17.7 MBKeep the convo going! Join the Facebook Group for Badass Beauty Pros>> https://www.facebook.com/groups/SMforbeautypros Ever wonder what the heck you should put inside that teeny tiny Instagram bio of yours? What do you say in that IG bio that makes new followers get to know enough and want to book an appointment with you? That's EXACTLY what we discuss on today's episode of the Marketing for Badass Beauty Pros Podcast! I break it alllll down for you! Want to chat about this episode? ...
FREE Ways to Get New Clients
March 02, 2021 08:00 - 27 minutes - 23.2 MBJoin the Facebook Group for Badass Beauty Pros: https://www.facebook.com/groups/SMforbeautypros In today's episode of the Marketing for Badass Beauty Pros Podcast, we are talking all about how the heck you get new clients in the door WITHOUT spending a penny! Sounds pretty good, right? I walk you through 3 specific strategies that help you do exactly that, so be sure to listen in and take notes! Keep the conversation going inside our exclusive Facebook Group: Social Media for Badass ...
How to Cut Your Content Creation Time in HALF
February 23, 2021 08:00 - 30 minutes - 24.7 MBEver feel like you are on this constant hamster wheel of trying to figure what content you should post on Social Media? You ain't alone! In today's episode of the Marketing for Badass Beauty Pros Podcast, I unpack exactly what I do to cut my content creation time in HALF (sometimes even more) so you can save time and cut out a whole lot of headaches. Did you hear? I'll be doing a training all about how to use Canva PRO in order to create amazing graphics your followers love and connect w...
The Trick to Being Successful with Social Media
February 16, 2021 08:00 - 23 minutes - 19.8 MBSign up for Canva PRO: https://partner.canva.com/z6vKM Do you ever wonder if there's a special trick or one magical thing you have to do in order to successfully grow your business using Social Media? In today's episode of the Marketing for Badass Beauty Pros Podcast, I unpack what it REALLY takes to be successful on Social Media for your business! Also! I am putting a training together to help you make more beautiful graphics using Canva and in order to follow along with the training...
How to Do a Social Media Health Check for Your Business
February 09, 2021 08:00 - 22 minutes - 19.1 MBSign up for Canva PRO: https://partner.canva.com/z6vKM In today's episode on the Marketing for Badass Beauty Pros Podcast, we are talking all about the importance of doing a regular Social Media health check on behalf of your business... It's imperative that you ask yourself, "Is the work I am doing and the time I spend putting out content on my Social Media feeds performing well and bringing me results?" If what you are posting isn't reaching enough people, getting enough engagement a...
Images, Videos or Graphics - What Should You Post?
February 02, 2021 07:30 - 21 minutes - 18.2 MBIt's about damn time you upgraded to Canva PRO: https://partner.canva.com/z6vKM In this episode of the Marketing for Badass Beauty Pros Podcast, we discuss what the heck you should post and how you should post it. Social Media content creation can be a massive headache, amen? That's why I break posting down into one simple sentence so that you can create a SYSTEM for posting on your Social Media accounts that helps turn followers into paying clients... And when you DO need graphics for...
Do Radio, TV or Newspaper Ads Work for Beauty Pros?
January 26, 2021 07:30 - 21 minutes - 18.1 MBHave you ever been approached by someone to put your beauty business on the radio? Or maybe purchase a television or newspaper ad? If you have, you probably will at some point! That's why I thought this week we should break down exactly what the pros and cons are when it comes to traditional advertising. More specifically answering the questions... 1. SHOULD you invest in traditional advertising (tv, radio, newspaper, etc.)? 2. WHAT are the benefits of traditional advertising? Tune i...
What Should Your Website Look Like?
January 19, 2021 07:30 - 17 minutes - 14.7 MBWhen was the last time you checked if your website was actually doing what it should be doing? Been awhile? I thought so... In today's episode of the Marketing for Badass Beauty Pros Podcast, I break down exactly what your website should and should NOT have and tell you the cold hard truth about what you are most likely doing wrong when it comes to your website. It's possible your website is costing you hundreds, if not thousands of dollars every single month in lost new client reven...
How I Personally Search for Beauty Pros to Hire
January 12, 2021 07:00 - 19 minutes - 16.4 MBWhy should you care how I personally search for beauty professionals to hire? Well, because I'm a whole lot like your potential future clients who may be searching for someone like you to hire for their hair, lashes, brows, etc. As a business owner it's important for you to take a step back from time to time and be reminded the way average consumers (your potential customers) are searching for businesses just like yours. It's changing nearly everyday and the more you know, the better you ...
3 Marketing New Years Resolutions for 2021
January 05, 2021 06:30 - 23 minutes - 19.8 MBStill haven't made any New Years Resolutions for 2021? Or maybe you did but you forgot to add in some marketing ones for your beauty business? Don't worry... In today's episode of the Marketing for Badass Beauty Pros Podcast I give you 3 resolution ideas you can steal in order to make sure your marketing is on point for 2021! Whether your marketing efforts have been a little stale or you just need a fresh new outlook on what's possible for your salon, spa or beauty studio in the year ahe...
The 4 Must-Have Social Media Tools
December 29, 2020 06:30 - 17 minutes - 15 MBWant to know my favorite Social Media tools that will make your life as a salon, spa or studio owner a lot easier? GOOD! In today's episode of the Marketing for Badass Beauty Pros Podcast, I cover four different tools/apps I have been using the past several years that have the ability to save you time and relieve a lot of your headaches... Listen in to learn! I will link all of the resources mentioned in this episode below... 1. Canva PRO: https://partner.canva.com/c/2073462/6471...
How to Follow Up With Your Leads for More Bookings
December 22, 2020 06:30 - 18 minutes - 15.2 MBThis is the FINAL episode in this current series all about Social Media Ads where I have been teaching you how to correctly set up and launch your paid Facebook and Instagram ads. In today's episode, we discuss how to properly follow up with those who fill out your sales funnel so that you increase the amount of bookings you get from your ads. This episode is definitely one you do not want to miss out on! When you are done listening, check out the links below for more Social Media resour...
The All-Powerful LINK to Put in Your Ads
December 15, 2020 07:00 - 21 minutes - 18.3 MBWatch a FREE video training all about how to make Social Media work for your beauty business: https://www.salonownersuccess.com/registerforwebinar In today's episode of the Marketing for Badass for Beauty Pros Podcast, we are discussing one of the final pieces of the puzzle when it comes to successful social media ad creation. And that is... The LINK you place in your ads! Is it your website? Is it your Facebook messenger? Is it your booking link? Find out in today's episode why you a...
Ad Copy: What to Write to Make People Want Your Offer
December 08, 2020 06:00 - 21 minutes - 18 MBWatch a FREE video training all about how to make Social Media work for your beauty business: https://www.salonownersuccess.com/registerforwebinar In today's episode of the Marketing for Badass Beauty Pros Podcast, we are discussing AD COPY! Think what you say in your ad is nothing but a few words or sentences strung together? THINK AGAIN! Ad copy is one of the most important pieces of the ad creation process and something you cannot afford to get wrong as a spa, salon or beauty studio o...
Creating Your Ad Visual: Image or Video?
December 01, 2020 06:00 - 22 minutes - 19.2 MBReady to watch a brand new, FREE video training all about how to finally tap into the power of Social Media for your beauty business? Click the link below to get immediate access: https://www.salonownersuccess.com/registerforwebinar Today's episode of the Marketing for Badass Beauty Pros Podcast is all about that very first thing your potential new client sees: your ad VISUAL! In other words, the image or video you decide to use for the ad you are going to put out into the world. I ...
How to Determine Your Ad Budget & Targeting
November 24, 2020 06:00 - 28 minutes - 24.2 MBReady to take your beauty business to the next level? Watch a FREE social media video training here: https://www.salonownersuccess.com/registerforwebinar In this episode of the Marketing for Badass Beauty Pros Podcast, we dissect the next piece of the social media ad puzzle and answer the question: "How to determine your ad budget and targeting"... Nearly every single day, I hop on Facebook and Instagram and see dozens of beauty professionals spending money on paid ads that are targeting...
How to Figure Out the GOAL for Your Social Media Ads
November 17, 2020 07:00 - 19 minutes - 15.9 MBNeed a more visual step-by-step on how to make Social Media ads work for YOUR salon, spa or beauty studio? I've got a brand new, FREE training all about that and so much more! You can sign up to watch the training here: https://www.salonownersuccess.com/registerforwebinar In today's episode of the Marketing for Badass Beauty Pros Podcast, we cover one of the most important aspects you need to figure out BEFORE ever creating your actual Social Media ad... The GOAL behind it! What should y...
Paid Social Media Ads | Are They Worth It?
November 10, 2020 06:00 - 24 minutes - 20.2 MBWatch a FREE Social Media training where I break down the nitty gritty details about how paid Social Media ads can transform your salon, spa or studio: https://www.salonownersuccess.com/registerforwebinar What are your current thoughts/feelings when it comes to paying for ads on Social Media? Love it? Hate it? Scratching your head wondering how beauty professionals even get started with creating a paid ad? Whichever category you fall into, this episode is 100% for you! Today on the Mar...
4 Types of Content that Turns Followers into Paying Clients
November 03, 2020 06:00 - 16 minutes - 14.2 MBIt's your job as the salon, spa or studio owner to let your amazing skills and expertise be known to the world of Social Media... But, how do you do that? Ding, ding, ding! It's in the CONTENT you produce on your business Social Media accounts! What type of content is going to... Set yourself apart from your competitors Position you as the go-to expert in your field Turn followers into paying clients This episode breaks down the specific 4 types of content (E/E/E/I) that do exactly...
How to Use Instagram REELS for Your Business | Part Two
October 27, 2020 05:00 - 35 minutes - 30.1 MBWe are officially onto part two of the two-part series all about Instagram REELS! Before you dive into today's episode on HOW to use Instagram REELS for your salon, spa or beauty studio...be sure to go back and listen to the previous episode where we unpack the reason WHY it's a good idea to jump on the REELS train! In today's episode of the Marketing for Badass Beauty Pros Podcast, I actually take you through an entire step-by-step walk through of how to create your very first REEL. So,...
Should You Use Instagram REELS for Your Business? | Part One
October 20, 2020 05:00 - 18 minutes - 15.6 MB"Another new Social Media feature I have to add to my to-do list?!" I get it, girl! It can be a tad overwhelming keeping up with it all, can't it? But don't worry, that's what today's episode of the Marketing for Badass Beauty Pros Podcast is allll about! I am here to break down what the heck this new REELS feature on Instagram is all about, what it's purpose is and IF you should be using it for your salon, spa or beauty studio. Whether you have already created your first REEL, you're on...
How to ROCK Your Instagram Stories
October 13, 2020 05:00 - 19 minutes - 16.8 MBNever know what to say, do or post on your salon or spa's Instagram stories? You're not alone! That's why in today's episode of the Marketing for Badass Beauty Pros Podcast I break down exactly how to not only improve but ROCK your Instagram Stories... Even more so, I give you ideas on types of stories to post and WHY you should post those specific type of stories. Want a written out, PDF Instagram Stories guide? Join me LIVE tonight (10/13) @6pm inside my Facebook group: Social Media ...
The BEST Way to Get New Clients in 2020 & Beyond
October 06, 2020 05:30 - 27 minutes - 23 MBYou didn't just open the doors to your salon, spa or health/beauty studio so you could have empty calendars and barely anyone coming into get a great service done from you right? You started your beauty business to impact the lives of people in your community by making them look and feel good about themselves... The only problem is that there are still a LOT of people in your community that don't even know your salon or spa exists right now. That's why in today's episode of the Market...
3 Ways to Successfully Launch a New Special or Promotion
September 29, 2020 05:00 - 18 minutes - 15.3 MBIn business, you should consistently be running specials and promotions to help serve your current clients and also attract new clients into your salon, spa or beauty studio. But what happens when you create an amazing promotion...only to hear crickets and have a handful of people take you up on your offer? It sucks. In today's episode of the Marketing for Badass Beauty Pros Podcast, I give you my biggest 3 tips for not only how to announce a new special or promotion but how to do so S...
Which Social Media Platforms Should Your Business Be On?
September 22, 2020 05:00 - 14 minutes - 12.7 MBIt can be overwhelming sometimes, right? Seems like there's a new Social Media platform popping up every other month with everyone flocking like moths to a flame... It's sometimes difficult to really narrow down which Social Media platforms are right for YOUR business. That's why in today's episode of the Marketing for Badass Beauty Pros Podcast I break it allll down for you! -Why you should care about this question -Which platforms DO move the needle & why Which platforms DON'T ...
30 Days of Instagram Posts to Use This Month
September 15, 2020 05:00 - 25 minutes - 21.9 MBIt's my 30th birthday! So, I decided to do something extra special for all of you and give you a whopping total of 30 Instagram post ideas you can use this month and beyond! I know how difficult it can be coming up with content to post in your salon, spa or studio's Instagram account to keep followers in the loop on what's going on in your business. So, I wanted to help you by giving you an entire month's worth of content ideas! If you have EVER struggled or scratched your head wondering...
Why You Need an Ideal Client Avatar
September 08, 2020 05:00 - 15 minutes - 13.6 MBWhat happens when you don't know your Ideal Client Avatar (ICA) in your business? Absolutely nothing...seriously! You can't possibly begin to connect, communicate, and definitely not market on behalf of your business when you don't know WHO it is that you want to serve! In today's episode of the Marketing for Badass Beauty Pros Podcast, I teach you exactly what an ICA is and why you need one for your salon, spa or studio. It's time you start attracting those amazing clients you love ser...
Should You Care About the Number of Followers You Have?
September 01, 2020 05:00 - 14 minutes - 13 MBGrab your copy of my NEW Ebook: 6 Steps to Grow Your Beauty Business Clientele Using Social Media here>>https://www.salonownersuccess.com/getyourebook In today's podcast episode of the Marketing for Badass Beauty Pros show I give you a sneak peek of my brand new book all about how to utilize the power of social media for your salon, studio or spa! I go over the all-important question, "should you care about the number of followers you have?" This is one of the most common questions I ...
3 Tips For Staying Motivated as a Beauty Professional
August 25, 2020 05:00 - 15 minutes - 13.3 MBIt's tough. It's tough to stay motivated sometimes when you're the one in charge. As a badass beauty professional (esthetician, lash tech, spa owner, salon owner, etc.) you most likely don't have someone telling you what to do on a daily basis, right? There's so much going on in your life and in your business that it can become overwhelming. Consistently post on social media. Find the right hashtags to use. Reach new potential clients in your community. Do the laundry. Take care of the ki...
How to Use Instagram Highlights
August 18, 2020 05:00 - 10 minutes - 9.79 MBWhether you currently have zero Instagram highlights or 70...this podcast of the Marketing for Badass Beauty Pros is definitely for you! A lot of beauty professionals (estheticians, lash artists, nail artists, hairdressers, etc.) just don't know how truly powerful Instagram highlights can be when used the RIGHT way. In this episode I break down how you as a salon, spa or studio owner are able to use your Instagram highlights to help sway brand spankin' new followers in becoming your ne...
How to Get More Lifetime Clients Using Email Marketing
August 11, 2020 05:00 - 15 minutes - 13.8 MBHow's your email marketing coming along? *Gulpp**... I know it's probably not at the top of your to-do list these days and I totally understand! As a salon owner or spa owner, you've got a task list a mile high and the last thing you are probably thinking about is how you're going to draft your next email campaign! BUT...I am here to tell you in today's episode of the Marketing for Badass Beauty Pros Podcast that you should probably start letting your email marketing creep toward the top...
3 Tips for Increasing Engagement on Your Social Media Posts
August 04, 2020 05:00 - 10 minutes - 9.81 MBListen to this episode if you've ever posted something on your salon, spa or beauty service business's Facebook page or Instagram account only to get ZERO comments. In a previous episode, I went over why the amount of people who actually see your post has decreased but in this episode, I talk about how exactly to get those people who DO see your post to like, comment and start conversations with you as the business owner. Why is this important? Because people do business with other peop...
Should You Add More Services to Your Business?
July 28, 2020 05:00 - 10 minutes - 9.49 MBEver contemplate adding more services to your salon, studio or spa so you can reach more people in your community? It would make sense, right? More services = more potential reach! Well, not necessarily... In today's episode of the Marketing for Badass Beauty Pros podcast, I go over the pros and cons of adding new services to your beauty business. If you have EVER thought about doing it but still not sure how it would look for your business or what the downfalls may be...then this e...
3 Reasons to do More Video on Social Media
July 21, 2020 05:30 - 15 minutes - 13.3 MBDid the title itself just make you cringe a little bit? That's OK! Because in today's episode, I'm giving you all the juicy details about why video is so crazy important when it comes to spreading the word about your beauty business (salon, studio or spa) and HOW you can start implementing video today! Listen to the full episode so you can see how getting more comfortable and embracing video marketing for your salon, studio or spa can transform the way you connect and communicate with yo...
When Should You Boost a Social Media Post?
July 14, 2020 07:00 - 7 minutes - 6.65 MBYou've most likely done it, right? You create a badass looking post, you're excited about it and then...nobody really sees it. So, Facebook hits you with that, "Would you like to BOOST this post?" And because you so desperately want more eyeballs on your amazing content, you go for it! In today's episode of Marketing for Badass Beauty Pros, I discuss IF and WHEN boosting your social media posts is a good idea for your business - you may be surprised with what it really means when you hi...
Why Should You Even CARE About Social Media?
June 24, 2020 04:01 - 11 minutes - 10 MBEver stopped and asked yourself, "What's the point of continually posting to Social Media, anyway?" You hear it all the time...."Be consistent! Be present! Keep posting! Use those hashtags! Write great captions!" But...why? In this episode, I go over the ONE word you need to start thinking of your Social Media accounts as and how that one word is going to allow a mindset shift when it comes to showing up on Social Media on behalf of your salon, studio or spa. Get Your FRE...
Why Your Social Media Posts Don't Get Seen
June 24, 2020 03:32 - 12 minutes - 10.4 MBIt's frustrating isn't it? When you spend all this time and effort out of your week to create awesome posts announcing a special at your salon, sap or studio or showing off some new client work...only to hear crickets. Why aren't your Social Media posts being seen by nearly 90% of your followers? Well, we can thank the lovely algorithm for that one. Unfortunately, we can't call up Mark Zuckerberg and ask him to tweak it for us just so our posts get seen more often. BUT we can do a few ...
How to Use Hashtags (The RIGHT Way!)
June 21, 2020 03:26 - 9 minutes - 8.46 MBThere's a big chance you already use hashtags at least most of the time when posting on your Instagram account...right? But you may not be aware that you're using the WRONG hashtags and it could (literally) be costing you potential paying clients. I see this happen on a daily basis. Why? Because Beauty Professionals were never really taught what hashtags really are, how powerful they can be and most importantly...how the heck to use them properly! Hit play to find out the best, most powe...