Marketing Et Cetera
16 episodes - English - Latest episode: over 3 years ago -Taking a marketing view-lens, Tope Ayedun, a multicultural and multi-industry marketing and business leader goes into conversation with thought leaders and experts in business to discuss trends, strategies and issues shaping industries, people and businesses in our world.
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Episodes
Discussing the global beauty market with Janet Milner-Walker 4
October 14, 2020 13:00 - 19 minutes - 13.4 MBThis episode is the final part of my conversation with Janet Milner Walket on the beauty industry. To get a full gist, please listen to the previous 3 episodes. Today, we conclude our discussion on mergers and acquisitions and delve into evolving...
Discussing the global beauty market with Janet Milner-Walker 3
October 07, 2020 13:00 - 16 minutes - 11.5 MBThis episode of Marketing et Cetra is the 3rd part of my conversation with Janet Milner Walker about the beauty industry and today we look more at the geographical market contributions, the prevalence of mergers and acquisitions in the beauty industry...
Discussing Workplace Diversity & Inclusion with Francesca Uriri - Part 3
September 09, 2020 13:00 - 13 minutes - 9.16 MBThis final part of the conversation on Diversity & Inclusion with Francesca Uriri looks at why we seem to have more female gender and ethnic minority in the leadership positions in Diversity & Inclusion roles. We also discuss the role men can...
The Changing Advertising & Media Marketing Landscape with Serah Katusiah - Part 3
September 02, 2020 13:00 - 22 minutes - 15.2 MBI have been discussing the changing advertising and marketing media landscape with my friend, Serah Katusia. Considering that Serah is the Managing Director of MediaCom Sub Saharan Africa, it makes every sense to ram this discussion home by looking at...
The Changing Advertising & Media Marketing Landscape with Serah Katusiah - Part 2
August 26, 2020 12:00 - 20 minutes - 14 MBThere is the tendency to conclude that offline media is going extinct due to the rise of digital channels. This is far from the truth. On this second part my discussion with Serah Katusiah, Managing Director Mediacom SSA, we dived deeper into how...
The Changing Advertising & Marketing Media Landscape with Serah Katusiah - Part 1
August 19, 2020 13:00 - 21 minutes - 15.1 MBShould a brand have digital marketing strategy or this is another buzz word in marketing? How much is technology helping drive marketing and business? On this episode, I caught up with Serah Katusiah, Managing Director of Mediacom Sub-Sahara Africa and...
Reflections on Job-To-Be-Done in Business Growth - Part 2
August 12, 2020 13:00 - 27 minutes - 18.9 MBIf Job To Be Done is such a powerful tool in innovation and business growth strategy, how come it is not widely in use? Resource requirement? Organisation structure? Risk tolerance? On this concluding episode on the topic of Reflections on Job To Be Done, my mates from the 2016 cohort of Disruptive Strategy with Clayton Christensen 2016, Dotun Adeoye and Tommaso Padula help shed light on the challenges organisations face in employing Job To Be Done and make some suggestions on how organisati...
Reflections on Job-To-Be-Done in Business Growth - Part 1
August 05, 2020 13:00 - 20 minutes - 13.9 MBJob-To-Be-Done (JBTD) is somewhat a hidden gem in innovation process and business growth. Made popular by the late Harvard Professor and the biggest figure in disruptive strategy, Clayton Christensen, the principle emphasises that customer do not buy a product to consume but hire a product to get a job done. On this episode, I was joined by two gentlemen I studied Disruptive Strategy with under Clayton Christensen in 2016. Dotun Adeoye is a Digital Entrepreneur and CEO of Innovate Africa, To...
The Future of Sports Sponsorship with Emeka Enyadike - Part 2
July 29, 2020 13:00 - 29 minutes - 20.1 MBSponsorship is no charity. Sports sponsorship is a serious business. In this 2nd instalment of my conversation with Emeka Enyadike on the future of sponsorship, we examine the place of building in consumption generating activities into sponsorship...
The Future of Sports Sponsorship with Emeka Enyadike - Part 1
July 22, 2020 14:00 - 27 minutes - 19.2 MBEmeka Enyadike is a household name in the business of sports in Africa in the last 3 decades. Sports broadcasting and publishing, sponsorship properties, talent development, new media, Emeka cuts across terrain.In a 4 part discussion, I connect with...
The Future of Sports Sponsorship with Emeka Enyadike
July 22, 2020 14:00 - 27 minutes - 19.2 MBEmeka Enyadike is a household name in the business of sports in Africa in the last 3 decades. Sports broadcasting and publishing, sponsorship properties, talent development, new media, Emeka cuts across terrain. In a 4 part discussion, I connect with Emeka to discuss topical issues in sports sponsorship. In this first part, we explore the new opportunities emerging in sports sponsorship occasioned by Covid19. We also dive into the agelong issue of accountability and the demand on marketing ...
Discussing Workplace Diversity & Inclusion with Francesca Uriri - Part 2
July 15, 2020 13:00 - 19 minutes - 13.4 MBOn this 2nd instalment of my conversation with Francesca Uriri, Internal Communications Lead at Uber in San Francisco, we examine the critical role of leadership in driving a successful Diversity and Inclusion agenda. We went beyond the internal view of Diversity and Inclusion to discuss how the strategy and implementation should be extended to the customers of the organisations.
Discussing Workplace Diversity & Inclusion with Francesca Uriri - Part 2
July 15, 2020 13:00 - 19 minutes - 13.4 MBOn this 2nd instalment of my conversation with Francesca Uriri, Internal Communications Lead at Uber in San Francisco, we examine the critical role of leadership in driving a successful Diversity and Inclusion agenda. We went beyond the internal view of...
Discussing Workplace Diversity & Inclusion with Francesca Uriri - Part 1
July 08, 2020 13:00 - 22 minutes - 15.8 MBDiversity and inclusion have become critical topical elements in the workplace. More organisations across industries and geographies are finding it hugely expedient to integrate diversity and inclusion in the fabric of their existence. Are they getting...
Discussing the global beauty market with Janet Milner-Walker 2
July 01, 2020 11:00 - 17 minutes - 12 MBOn the last episode of Marketing Et Cetera, I started a conversation about the global beauty industry with my guest Janet Milner Walker, Founder & Director of Bespoke Advantage Beauty Brand consultancy. On this second instalment, we continue the...
Discussing the global beauty market with Janet Milner-Walker 1
June 24, 2020 11:00 - 20 minutes - 13.9 MBThe global beauty market has been growing astronomically in the last 10 years. With a low barrier to entry, the industry has been encouraging entrepreneurship giving rise to the advent of independent brands.Over 4 episodes, Tope Ayedun goes into...