MDP059 – Keeping Marketing and Business Simple

Biography:

Roger helps people keep their marketing simple in a world where business bullshit and complexity threatens to stifle success.

 

An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before getting out of all that and starting his own consultancy.

 

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator and podcaster, and as a speaker. He’s the host of the popular Marketing and Finance Podcast.

 

As a qualified yoga and exercise teacher, Roger has also been known to ask his clients to take off their ties and put on their trainers, taking their fitness, as well as their marketing, to the next level.

 

Main talking points include:

In a small business, you have the ability to be nimble. The bigger a business gets, the hard it is for a person to be unique and the more red tape there is. The further away you get away from the customer. 

 

Starting the entrepreneurial journey

You need to start with a plan! 

Either leverage your existing network or profileOr… start to think about exactly who your target customer needs to be

 

Start with your “Customer”

 

Marketing is so much more than just communications. Marketing is: 

Understanding your customerFinding out their problemsCreating a product or service to address that problemMarket that product / offer to your chosen market

 

Keeping Marketing Simple

With all the shiny toys, its easy to get hooked on the tactical delivery of your “marketing” – but starting with a strategy keeps things simple. 

 

Strategy is a word that scares people. 

 

The concept of strategy is sound: 

Have your offer Have a goal

With these two, you can start putting the communications together. 

 

Goals are essential – and they need to be aligned to your offer. 

Having someone to keep you accountable to your goals. 

 

Traditional marketing was far more interruptive marketing. “New” marketing is far more education through content marketing. 

 

Connect With Roger:

Website: rogeredwards.co.uk

Twitter: @roger_edwards

 

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