MDP056 – Using Journalism to tell Stories in Marketing
RetainFM
English - June 24, 2019 05:28 - 37 minutes - 31.2 MB - ★★★★★ - 4 ratingsCareers Business marketing marketing strategy marketing careers marketing agency design agency digital agency wordpress seo digital marketing content marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: MDP055 – Generating Monthly Recurring Revenue
Next Episode: MDP057 – FOMO Marketing for Personal Brands
Biography:
Rachel Extance is a business storyteller. A professional journalist for 15 years, she now helps organisations create content tailored to their audience. Rachel has worked in print, digital and social media for newspapers across the UK. The stories we tell are powerful. They create connections, change opinions, inspire and delight. Rachel will show you how to use storytelling to build your business.
Taking journalism into marketing
Your personal storyYour business storyThe stories of your customers
How to start turning marketing into a story
Start with your own storyKnowing what your “why” isStart with first impressions
Start with a strategy and find your medium…
Going to big events
Putting yourself out there Networking with delegatesGiving yourself some confidenceThinking about how you build a business and pivot as and when you need to
Website: click here
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