MDP054 – Video Marketing is really Video Customer Service

Biography:

Pascal Fintoni is a professional trainer and speaker specialising in helping business owners get more enquiries from the Web. He started his career in 1994 in London working for a well known holiday company creating campaigns for TV, radio, newspapers and of course the Internet.

Pascal quickly developed a passion and unrivalled knowledge for digital content marketing and his time is shared between speaking at conferences and delivering interactive and practical programmes for marketing consultants and professionals as well as small business owners.

Pascal is also a video producer and director and he has successfully introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create better online content faster.

 

Main talking points include:

Starting your own business. 

Didn’t want to chase work to pay the billsWanted to give a better service to clients and spend time with them, regardless of what the quote determined.Be clear about what you want to doPascal wanted to work with owner/managersDidn’t want to get involved in the implementationReconnect clients with who their clients actually wereLearning how to say “no"

 

Staying as a consultant – not growing to an agency

Staying as a critical friend help elongate client relationshipsFreedom within service offerings to change things as he wanted to 

 

Shaping your model and your personal brand

Politely decline the offers for coffee, etc… they DO NOT help YOU build YOUR business!Define the things that are for you and what are the things you use 

 

Something brave for 2019… what could you STOP to free up time and value? 

As much as you work hard to look after your customers, what are you doing to look after yourself? 

 

 

Video marketing

Your level of enthusiasm equates to the same level of fear in your clientsDON’T call it “video marketing”, instead call it “video customer service"You can’t argue with good customer serviceIs good customer service to send links to high-quality tutorials or videos that would be useful for your customersWould it be helpful to save that video for future use and future customers? Why not create a youtube channel of curated videos, tutorials, etc… The better ones can then be embedded in a blog postOver time you can introduce making your own videos, or co-create your own videosPeople are the best in conversation modeAfter a few of these, people may want to move to solo shows

 

Connect With Pascal:

Website: click here

Twitter: @pascalfintoni

 

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