MDP033 – How and Why Logos Work – Ian Paget
RetainFM
English - January 14, 2019 00:01 - 46 minutes - 46.1 MB - ★★★★★ - 4 ratingsCareers Business marketing marketing strategy marketing careers marketing agency design agency digital agency wordpress seo digital marketing content marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: MDP032 – Planning Engaging Content
Next Episode: MDP034 – Introducing SplitHero - Adam Lacey
We see them every day, they influence us, change us, evoke emotions and say something about us. They help us build businesses, and give us a flagship to be proud of. They unite and divide. But why and how exactly do logos work?
To dive into this topic, I spoke to the Logo Gook himself, Ian Paget.
Goals for a logo:
It needs to accurately represent who you are (the aesthetic)It needs to differentiate against the competitionIt needs to resonate with the target audience
The logo design process:
Creative of GoalsResearch and DiscoveryIdea generation and DesignPresentation of DesignCreation of Logo files
Other talking points;
What a logo needs to reflectHow to critique a logo
Social: @Logo_Geek
Website: logogeek.uk
Podcast: The Logo Geek Podcast
Join our Facebook Group!
Hosted on Acast. See acast.com/privacy for more information.