Marketing Breakthrough

EP. 101 | NIC & NOËL WEIGEL / RIDE CO. THREAD GOODS / RE.THINK CREATIVE CONSULTING

Ride Co. Thread Goods founders and branding masters, Noël and Nic Weigel, talk with Jay and Indya about how their "2020 creative outlet" became a known brand in the BMX and alternative sports industry. Not only did they create a successful retail business, they built a brand that encouraged community during a divisive time. Fast forward to 2024, Noël and Nic have launched re.THINK Creative Consulting, helping businesses create their own lasting brands. Check out the Ride Co. Thread Goods ...

EP. 100 | THINGS ARE CHANGING

In this special 100th episode, Jay and Indya discuss struggling businesses, the financial struggle of Q1 in 2024, and where (or when) your marketing can make its best impact.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at [email protected] Follow the Market...

EP. 99 | BIGGEST MISTAKES

What are the biggest mistakes when it comes to running your business? Saying yes when you should've said no. Based on the conversations we've had with entrepreneurs and some of the experiences we've had ourselves, the biggest mistakes and things that will set you back the most are the people you shouldn't be working with in the first place.  It's so easy to get into a position where you want to say yes every time want to be everything to everyone, but that can get you into a really tight sp...

EP. 98 | IT'S THE RESULTS

In this episode, Jay and Indya tell the story of the Breakthrough Blueprint, how it became a roadmap, and its transformative results. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at [email protected] Follow the Marketing Breakthrough Podcast for future episod...

EP. 97 | WE JUST STOPPED.

Weeks and weeks since the last episode? What happened? Listen in as Jay and Indya dive into their summer and share why they paused the podcast.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at [email protected] Follow the Marketing Breakthrough Podcast for fu...

EP. 96 | STOP GROWING YOUR BUSINESS

If you're moving in a direction that is misaligned with where you want to go, you have to stop what you're doing and realign! It's important to create goals and vision in order to align your growth to where you want to end up, both in your personal life and in business. If you're outside of that alignment, it's important to reassess so you don't end up too far outside of where you truly intend to go. Once you have your focus and clarity around your direction, then you can dive back into th...

EP. 95 | TRUST THE PROCESS

When in doubt, trust the process. Jay and Indya use this short episode to discuss the value of giving time for the hard work you’re putting into your marketing. With a solid strategy, there is no reason to doubt the direction you’re heading, no reason to get distracted by the “next best thing.” ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's...

EP. 94 | STOP PLAYING THE ALGORITHM AND SERVE YOUR PEOPLE

In this mini-episode, Jay takes a few minutes out of his busy travel schedule to dive into the dangers of trying to “play the algorithm” to gain exposure on social media.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at [email protected] Follow the Marketing ...

EP. 93 | BMX & THE ENTREPRENEURIAL JOURNEY WITH TOBY HENDERSON

Founder of THE (aka, Toby Henderson Enterprises), Intense, Sinz, Box Components, and Owner of Race Inc., Jay talks with Toby Henderson about his entrepreneurial journey from the past to current. Because of Toby’s deep roots in the sport of BMX, the conversation unfolds about how he got into BMX racing, and mountain biking as well as the history between him, Jeff Bottema and Bob “Oz” Osborn. If you’ve ever wondered about how the renowned Box number plate came to be, the history of the T.H.E...

EP. 92 | DO MORE OF WHAT YOU DON'T WANT TO DO

Typically, the thing that you least want to do, is the thing that will most grow your business! As you’re seeking the next level in your entrepreneurial journey, doing more of what most needs to be done is crucial. If you’re ready for that next level, and ready to create a roadmap and strategy to get you where you want to go, follow the link below 👇  and let’s set up a Discovery Call! ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn ...

EP. 91 | OWN YOUR AUDIENCE

One of the single most advantageous things you can do, as an entrepreneur, is to create an audience that you own! By owning your audience, it doesn't matter if platforms go down or if algorithms change... you just have to know how to communicate and connect with your customer.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed!...

EP. 90 | ACCIDENTAL VS. INTENTIONAL

Your business, your customers, and your marketing can all be created by accident. But to build a business that aligns with your goals, intentionality is required.  Join Jay and Indya as they share their own experience and the value of finding the sweet spot between intentionality and happenstance.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if t...

EP. 89 | NO MOVEMENT > WRONG MOVEMENT

When the pressure is on, do you tend to rush to get things done or pause to make a plan first?  In this episode, Jay and Indya discuss how no movement in your marketing can be greater than the wrong movement.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at aha@marketin...

EP. 88 | STOP TRYING HARDER

If you want better results you have to push harder, right? But, what if youre using the wrong method?  Jay and Indya discuss the challenges of giving your all and pushing your limits when what you’re doing, in the first place, is wrong.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send...

EP. 87 | PANICKED SALES

Q1 is coming to a close. With one week remaining, do you feel the pressure to push for the sales you need in order to make your Q1 goals?  In this episode, Indya asks Jay to share his experience in knowing when it’s a good idea to push for a sale and when it’s time to wait and let the process do it’s work.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN E...

EP. 86 | CONSTRUCTIVELY DISCONTENT with ANDREW MILLER

After a few years of being away from the valley and pursuing corporate life, Andrew Miller returns to the Skagit Valley in the PNW to pursue his entrepreneurial endeavors! After a few years of running tulip farms, he decided to bring to life a new farm, called Tulip Valley, and add a few twists and unique opportunities that the Skagit Valley Tulip Festival has not yet seen including Tea Time, U-Pick, Night Bloom, and more! After all, he did describe himself as "CONSTRUCTIVELY DISCONTENT..." ...

EP. 85 | LAST MINUTE CREATIVE

Remember when inspiration struck AND you had the margin to bring that idea to life? Jay and Indya take last week’s episode, Last Minute Marketing, deeper in this unofficial part 2 focusing on creativity. ROADMAP FOR YOU - CLICK HERE to join us on March 8, 2023 at 10a PST!  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! ...

EP. 84 | LAST MINUTE MARKETING

Oh shoot! It’s 9pm and you forgot to design a post for a special event tomorrow! If you hurry, you can throw something together that’ll work, right? Jay and Indya explore the pros and cons of last minute marketing and the effect it has on your brand.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA"...

EP. 83 | ABANDONED CART 🛒 - 6 WEEKS LEFT!!!

64% of people abandon their New Year’s resolutions in the first month. With 6 weeks remaining of Q1, where are you at in achieving your quarterly goals?  Listen in as Jay and Indya talk about procrastination, goal desertion, and how to “show up.” ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" mome...

EP. 82 | GET EXCITED

That moment you see the vision for your business, your passion and excitement overflow.  Jay and Indya discuss how the quality of your work changes and tips to rediscover your excitement when it seems to disappear.   ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at aha@m...

EP. 81 | NOT UNLIKE A YETI, FREEDOM IS ELUSIVE...

What is freedom to you? Is it more time? More money? More travel? Less work? Less stress? How will you know when you've achieved this "freedom?"  Listen in as Jay and Indya discuss the changing landscape of freedom and the impact it has on your physical, mental, emotional, and spiritual health. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that'...

EP. 80 | BAD OFFERS with AMANDA BURG

You can have the best messaging—the best marketing, but if you have a bad offer, you will still find yourself stuck. CEO of Liberty Type, Amanda Burg, joins Jay and Indya to share her all-too-real perspective on bad offers and moving quickly from failure to success. You can find Amanda Burg here on Instagram or on her website.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next ...

EP. 79 | A SINKING SHIP

Have you ever heard the phrase, “Nobody wants to jump on a sinking ship”?  Whether it’s your internal systems, employee culture, or your marketing, communicating your business in a positive light is crucial to its future success.  Listen in as Jay and Indya dive deeper into this topic.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more y...

EP. 78 | CONNECTING WITH KEVIN THOMPSON

Professional Connector, Kevin Thompson, joins Jay and Indya to share why he believes in the power of relationships and how they change the world. Kevin Thompson can be found here on Facebook. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at [email protected] ...

EP. 78 | HUMAN CONNECTION with KEVIN THOMPSON

Professional Connector, Kevin Thompson, joins Jay and Indya to share why he believes in the power of relationships and how they change the world. Kevin Thompson can be found here on Facebook. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at [email protected] ...

EP. 77 | NOT ANOTHER JOB!

Ideas are priceless. A great idea can be   the spark that jumpstarts your future. But what happens if a new idea distracts you from the path you’re already on?  Jay and Indya open up about some great ideas that produced some not so great results. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" mome...

EP. 76 | STOP CONVINCING

How much time have you wasted trying to convince someone to buy from you? In this episode, Jay and Indya discuss this common battle faced by entrepreneurs.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at [email protected] Follow the Marketing Breakthrough Po...

EP. 75 | RATE YO'SELF

When someone asks you how you're doing, it's easy to respond with, "great!" But are you really doing great? A quick answer that doesn't honestly describe how you (or your business) are doing will only lead to further distance between you and your community. Jay and Indya created the Rate Yo'Self Assessment to help prevent you from slowly ignoring the problems that need solving in order to grow your business, your team, and yourself. ___________________ BOOK A CALL WITH JAY to find out how...

EP. 74 | THE POWER OF A GREAT TEAM

Leadership and team building can be tough. Especially for those with a clear vision and laser-like focus. In this episode, Jay and Indya discuss the challenges of delegation, hiring, and how your weaknesses can be used to develop the perfect team.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" mom...

EP. 73 | WHAT WE DO

What happens when Jay & Indya harness their genius to create 12 month roadmaps for their clients? Results! Listen for a deeper look into what Marketing Breakthrough offers and the results that inevitably follow.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at aha@market...

EP. 72 | GLOBAL TRAVEL & ENTREPRENEURSHIP W/ CAITLIN & MICHAEL DOEMNER

Founders of Virtual Coaching Sales, Creators of Ecstatic Way, and Authors, Caitlin and Michael Doemner share how they designed the life of their dreams and make those dreams reality! By intentionally designing and effectively aligning their entrepreneurial endeavors they have been able to travel the globe with their children while working from wherever there’s wi-fi and create unforgettable memories! Follow @alloverthemapfamily on Instagram to see the where Doemner family is off to next! ...

EP. 72 | GLOBAL TRAVEL & ENTREPRENEURSHIP with CAITLIN & MICHAEL DOEMNER

Founders of Virtual Coaching Sales, Creators of Ecstatic Way, and Authors, Caitlin and Michael Doemner share how they designed the life of their dreams and make those dreams reality! By intentionally designing and effectively aligning their entrepreneurial endeavors they have been able to travel the globe with their children while working from wherever there’s wi-fi and create unforgettable memories! Follow @alloverthemapfamily on Instagram to see the where Doemner family is off to next! ...

EP. 71 | BEST YEAR YET

What does it look like to create your BEST YEAR YET? Jay and Indya discuss the advantages of intentional planning for 2023 and the disadvantages of doing nothing.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at [email protected] Follow the Marketing Breakthr...

EP. 70 | ADAM McCOY PART. 2

If life promises change, should your business stay the same? Pivoting tends to happen during seasons of change, struggle, or necessity. But that pivot, that adjustment, could be exactly what your business needs to truly succeed. Adam McCoy, Entrepreneur, Artist, Founder of Treelines Northwest, and  Cedar Creek Printing, join Jay & Indya to share his captivating journey of starting out by racing motocross, to owning a skate/snowboard shop, to overcoming the 2008 economy and other financial s...

EP. 69 | WILLING TO PIVOT WITH ADAM McCOY

If life promises change, should your business stay the same? Pivoting tends to happen during seasons of change, struggle, or necessity. But that pivot, that adjustment, could be exactly what your business needs to truly succeed. Adam McCoy, Entrepreneur, Artist, Founder of Treelines Northwest, and  Cedar Creek Printing, join Jay & Indya to share his captivating journey of starting out by racing motocross, to owning a skate/snowboard shop, to overcoming the 2008 economy and other financial ...

EP. 69 | WILLING TO PIVOT with ADAM McCOY

If life promises change, should your business stay the same? Pivoting tends to happen during seasons of change, struggle, or necessity. But that pivot, that adjustment, could be exactly what your business needs to truly succeed. Adam McCoy, Entrepreneur, Artist, Founder of Treelines Northwest, and  Cedar Creek Printing, join Jay & Indya to share his captivating journey of starting out by racing motocross, to owning a skate/snowboard shop, to overcoming the 2008 economy and other financial ...

EP. 68 | FINDING THE UNICORN

Do unicorns exist? What about unicorns in the marketing world?  Jay & Indya describe the desirable, yet elusive, Marketing Unicorn and how near-impossible they are to find.  (Link for music used in intro): https://www.youtube.com/channel/UCxSxnCxUdFEmmxUQffurbiQ ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions an...

EP. 67 | iFAILED

Failure is a struggle that entrepreneurs know all too well. Quitting their day jobs, believing in their dreams, supporting employees, paying bills, and so much more, all to bring this one vision to life.  But the reality is, the idea of failure is created within our own minds... many times what feels like "FAILURE" is only a failure in our mind, but not to those surrounding us. Dive in and listen to Jay & Indya talk about their "failures" in business! ___________________ BOOK A CALL WITH...

EP. 66 | FEMALE ENTREPRENEURSHIP WITH ERIKA BIDDIX

Erika Biddix joins Jay & Indya to share her incredible journey of creating Aught Entrepreneurs -- a place for coaching, coworking, and community for female entrepreneurs.  As a woman who has learned from past mistakes, Erika's mission is to share her wisdom with other women to help fast-track their success. In this episode, you'll hear the entrepreneurship lessons Erika learned from an ex-boyfriend, an insider look at Aught, Erika's retreat, and coaching cohort. If you are a female entrep...

EP. 66 | FEMALE ENTREPRENEURSHIP with ERIKA BIDDIX

Erika Biddix joins Jay & Indya to share her incredible journey of creating Aught Entrepreneurs -- a place for coaching, coworking, and community for female entrepreneurs.  As a woman who has learned from past mistakes, Erika's mission is to share her wisdom with other women to help fast-track their success. In this episode, you'll hear the entrepreneurship lessons Erika learned from an ex-boyfriend, an insider look at Aught, Erika's retreat, and coaching cohort. If you are a female entrep...

EP. 65 | WHO IS JAY?

In the part 2 of this series, Jay shares why he believes in coaching, connecting with people, and how his past helped create Marketing Breakthrough. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at [email protected] Follow the Marketing Breakthrough Podcast fo...

EP. 64 | WHO IS INDYA?

Listen in for a look at who Indya is and the life experiences that brought about her unique perspective to Marketing Breakthrough.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at [email protected] Follow the Marketing Breakthrough Podcast for future episodes...

EP. 63 | INNOVATIVE BRANDING WITH AMANDA BURG

Why is it that Branding is so important yet also challenging? Liberty Type Founder & Creative Director, Amanda Burg, joins Jay & Indya to share her innovative approach to keep branding a top priority. Learn more about the AMAZING Creative Liberty Club here. Use our affiliate code “MARKETING” for a discount! ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY A...

EP. 63 | INNOVATIVE BRANDING with AMANDA BURG

Why is it that Branding is so important yet also challenging? Liberty Type Founder & Creative Director, Amanda Burg, joins Jay & Indya to share her innovative approach to keep branding a top priority. Learn more about the AMAZING Creative Liberty Club here. Use our affiliate code “MARKETING” for a discount! ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY A...

EP. 62 | LEMONADE STAND WITH ASHLEN OAKES

Remember your lemonade stand dreams? What were you planning to use your earnings to buy? Listen in as 5 year old Ashlen plays “Lemonade Stand” with Jay to learn how using your “why” sets your business apart.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at aha@marketingb...

EP. 62 | LEMONADE STAND with ASHLEN OAKES

Remember your lemonade stand dreams? What were you planning to use your earnings to buy? Listen in as 5 year old Ashlen plays “Lemonade Stand” with Jay to learn how using your “why” sets your business apart.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at aha@marketingb...

EP. 61 | THE POWER OF PLAY

Your goals are so close you can almost taste them. You see the proverbial finish line and you just need to push a little bit more, give a tiny bit more, work a little bit harder. But at what cost? Jay and Indya remind entrepreneurs of the power of play--how they can achieve their goals AND enjoy life simultaneously. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND ...

EP. 60 | AM I UNIQUE ENOUGH?

Do you stand out in your industry? Do you appeal to your ideal customer? Jay & Indya shake things up and challenge your willingness to be vulnerable and connect with your audience. ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about how we can help your business reach the next level! Or, SEND JAY AN EMAIL if that's more your speed! Questions and/or "AH-HA" moments? Send us an email at [email protected] Follow the M...

EP. 59 | NETWORKING WITH NICOLE BAUER

Your best customers begin with a relationship. Nurturing requires a relationship. And lifelong fans of your business demand ongoing relationship. Nicole Bauer joins Jay and Indya to share her networking wisdom and how the relationship-first approach transformed her business in Makeup and Skincare. Find Nicole Bauer on Instagram: @nicolebauerpip Check out her website here.  ___________________ BOOK A CALL WITH JAY to find out how we serve entrepreneurs JUST LIKE YOU and learn more about ...

EP. 59 | INTERVIEW WITH NICOLE BAUER