How I became more effective alone than with an entire team

Last year, I was growing my own company, MyCTOfriend a company which help non technical founder to build their startup without tech co-founder.

I wanted to scale my business. We had a great start of the year as we got a bit of funding. Putting in place a plan to grow our marketing and acquire more customers. So we did what every company do, We started to hire people on marketing as well as developers to grow our business.

But delegating is hard, especially when it’s something you are not expert at. My main mistake was to beleive that people we hired could be as effective as my self... But I was wrong ! For most of them, they were very far from that...
What happend, I had to reduce the team, the essential member, myself exclusively.

At that time I needed to handle everything
- Coaching client as CTO,
- Producing tutorials
- Doing the marketing of the company
- Website... everything.

That’s with that constrain that I started to automate the marketing and content production. That’s were I realized that I had everything to replicate myself

I’ve been using automation for many years, but I never really used if for Webmarketing.
So I challenge myself to create the required automations to publish daily on FB, YouTube, social media & in a podcast. Above all in both French & English.

My best friend became dropbox. The only manual task left I have now, is to upload a video on that « to process » directory. Paying attention to define a proper name to the file. That’s it.

The content is optimized for video publication, for YouTube, for my podcast and it is shared everywhere on social media.

I don’t even have to think about it on daily basis as I have a queue directory where my content are picked up every single day.

Thanks to that automation skills, I’m not only able to grow my business, alone, I’m also challenging myself to produce a third media: This Marketing automation ninja channel. Where I’ll share on regular basis tips & tools to automate your life, and I’ll also share hands-on tutorial every week to help you to put in place automation to save tons of time.

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If you want to learn more about Marketing Automation and automate your video & podcast production, then check: https://marketingautomationninja.com

These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCemMg2YCuLMrk0TrHoFPXJg/