How to Market to Gen Z | Episode #98
Marketing and a Mic
English - February 17, 2023 16:00 - 23 minutes - 16.4 MB - ★★★★★ - 4 ratingsMarketing Business marketing digital marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We’ve all heard of the Boomers, but do you know about the Zoomers? Generation Z will soon become the largest group of consumers – so brands will need to start paying attention to their buying habits.
We will share the characteristics, values, traits, and trends with this generation so you can start establishing relationships now.
To watch the full video of this episode visit:
https://fusiononemarketing.com/how-to-market-to-gen-z/
To learn more about our marketing services, visit: https://fusiononemarketing.com/
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Key Moments:
(02:16) Facts About Gen Z
(04:10) They are Astute Customers
(05:59) They Value Self-Care
(07:19) They are More Financially Minded
(09:14) How to Market to Gen Z
(10:37) Create Platform Specific Content
(12:38) Use Video - But Keep it Brief
(13:51) Embrace Authenticity
(14:43) Be Real
(15:44) Utilize Influencer Marketing
(17:17) Tap into User-Generated Content
(19:01) Omni-Channel Marketing
(21:16) Key Takeaways