Marketing 101 - BIG steps for small businesses artwork

Marketing 101 - BIG steps for small businesses

35 episodes - English - Latest episode: 3 months ago -

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your business then you DO need to adhere to best-practice for the platforms that you use and you should make use of the tools they provide. The Marketing 101 podcast will tackle and remove 'the overwhelm' of one topic per week (topics like Search Engine Optimisation, Content Marketing and Social Media Marketing) and give you clear, actionable steps to take within your own business without having to hire in a consultant or a web developer.Support the podcast via Patreon with a small donation of £5 per month; https://www.patreon.com/marketing_101

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Episodes

101 News 🗞 this week; updates from Instagram, TikTok and Google, Spotify Wrapped and ASDA's Christmas Campaign

December 21, 2023 09:00 - 6 minutes - 4.54 MB

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: New updates from Instagram, TikTok and Google Spotify Wrapped - Personalised Marketing ASDA's Christmas Campaign as our Meme of the Week Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog; http://101blog.co...

AI & Branding with Bill Wallsgrove (aka 'Brandad')

November 16, 2023 23:00 - 1 hour - 46.5 MB

Well, what an absolute pleasure! Absolutely fascinating insight in to the past, present and future of branding with Bill Wallsgrove, also known as Brandad! Clearly well versed in his subject, Bill takes us on an entertaining and insightful journey of branding through the ages, giving a deeper understanding of the importance of brand, and how to come to a better grasp of your own! This episode is ideal for those launching a new brand or rebranding their existing business, or quite frankly, ...

Words of Wisdom, LIVE from the Sussex Business Show

October 10, 2023 15:00 - 14 minutes - 9.69 MB

A very special episode recorded LIVE at the Sussex Business Show in late September 2023. Marketing 101's Alex Ryan spoke to a multitude of local business owners and entrepreneurs to find out their words to live by - perhaps some advice they would give their younger selves, the key to happiness, or just a mantra that guides them in their own business. You'll hear from a whole host of inspirational people, including the founder of the Sussex Business Show, Sonny Cutting, plus a real life DEA...

101 News 🗞 this week; Twitter's rebrand to X, the AI LinkedIn headshot craze and Barbie's phenomenal marketing campaign

August 25, 2023 08:00 - 4 minutes - 3.43 MB

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Twitter's rebrand to X AI LinkedIn headshot images Barbie's phenomenal marketing campaign Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk...

101 News 🗞 this week; Meta's new app Threads, British Airway's marketing campaign and Apple's new IOS update

July 28, 2023 08:00 - 4 minutes - 3.02 MB

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Meta's new app, Threads British Airways "Take Your Holiday Seriously" Campaign Apple's new IOS update Meme of the Week British Airways Campaign: https://www.lbbonline.com/news/cheeky-auto-responses-urge-brits-to-take-a-break-in-british-airways-holidays-ooh-spots  Ren Slavin - Instagram: https://www.instagram.com/rens...

101 News 🗞 this week; Goodbye to YouTube Stories, Instagram's Algorithm Hacks and Meta Verified Hits the UK

June 23, 2023 08:00 - 4 minutes - 3.4 MB

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Goodbye to YouTube stories Instagram’s algorithm hacks Meta Verified in the UK Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree ...

101 News 🗞 this week; Instagram's Secret App, Twitter's Tailored Video Feed, GIFS on Instagram and YouTube ads

June 13, 2023 09:00 - 4 minutes - 3.27 MB

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Instagram’s Secret App Twitter’s New Video Feed GIFS on Instagram YouTube Ads Longboi York’s Instagram: https://www.instagram.com/longboiyork Ren Slavin - Instagram: https://www.instagram.com/renslavin/  Ren Slavin - Linkedin; https://www.linkedin.com/in/ren-slavin-8aa39b168/  For the Marketing 101 blog; http://101...

101 News 🗞 this week; Pinterest and Amazon's new deal, Meta's new AI Sandbox and Twitter's new CEO

May 26, 2023 08:00 - 4 minutes - 2.99 MB

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Pinterest and Amazon’s deal Meta’s new AI Sandbox Twitter’s new CEO Meme of the Week Links mentioned in the podcast; Meme of the Week example: https://www.tiktok.com/@skyrocketsocialmedia/video/7232082467002273029?_r=1&_t=8cOWGokBfD8  Marketing 101 Competition post on Facebook: https://www.facebook.com/photo/?fbid=6...

101 News 🗞 this week; Instagram's latest features, the new social platform Lemon8 and Marketing 101's third birthday

May 12, 2023 08:00 - 4 minutes - 3.39 MB

Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Instagram’s latest features Lemon89 - TikTok’ sister social network Marketing 101’s Third Birthday Meme of the Week Links mentioned in the podcast; All about Lemon8: https://www.cnet.com/tech/services-and-software/whats-lemon8-tiktoks-sister-app-is-already-on-the-rise/  Ren’s Lemon8 profile: https://v.lemon8-app.com/s/xhhcv...

Marketing to your target audience with Anna Goodwin, MD of Heart Centred Business

May 09, 2023 10:00 - 45 minutes - 31.1 MB

We're back with an incredibly insightful episode from the powerhouse that is Anna Goodwin. As MD of Heart Centred Business, a business mentoring service that combines 6x different businesses, Anna has a unique perspective and plenty of experience helping small to medium sized business owners pick the most appropriate form of marketing for their audience. Don't just reach for social media or email marketing - take a step back, consider what you're selling, what you're currently turning over...

101 News 🗞 this week; Bing's new AI-powered search engine, Oatley's Marketing Campaign and Twitter's Verification Issues

May 05, 2023 08:00 - 4 minutes - 3.33 MB

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Bing’s AI-powered Search Engine Oatley’s ‘fckoatley’ Campaign Twitter’s Verification Problems Meme of the week Links mentioned in the podcast; the blog; https://101blog.co.uk  Fckoatley campaign: https://www.fckfckoatly.com/  Meme of the Week in action: https://www.tiktok.com/@callmebyyourcarl/video/722347121865202...

101 News 🗞 this week; TikTok's Keyword Feature, Instagram's New Ad Placements and Canva's New Features

April 25, 2023 08:00 - 5 minutes - 3.67 MB

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: TikTok’s Keyword Insights tool Instagram’s new ad placements The Canva Create Event Meme of the week Links mentioned in the podcast; the blog; https://101blog.co.uk  The 101 TikTok: https://www.tiktok.com/@marketing101agency  Alex Ryan - Linkedin; https://www.linkedin.com/in/alexryanuk/  For the Marketing 101 blog...

101 News 🗞 this week; Meta's AI, Linkedin's 20th Birthday and TikTok paywalled features

March 21, 2023 09:00 - 6 minutes - 4.21 MB

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  This week’s episode entails updates from the world of marketing, including: Meta’s new AI software LinkedIn’s 20th Birthday TikTok’s new Paywalled feature Meme of the week Links mentioned in the podcast; the blog; https://101blog.co.uk  The 101 TikTok: https://www.tiktok.com/@marketing101agency  LinkedIn’s 20th Birthday article: https://www.fastcompany.com/90849652/linkedin-20-oral-history...

101 News 🗞 this week; Mailchimp, Meta and Twitter

March 14, 2023 07:00 - 5 minutes - 4.05 MB

Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101.  Every Tuesday morning we'll post a 5 minute news update from the world of marketing to keep you in the loop about this ever-changing industry! This week’s episode entails updates from the world of marketing, including: MailChimp’s latest restrictions Meta’s Subscriptions The future of Twitter Meme of the Week Links mentioned in the podcast; the blog; https://101blog.co.uk  The 101 TikTok: h...

ChatGPT - what is this viral AI and how can you use it in your business today?

February 20, 2023 11:00 - 32 minutes - 22 MB

We're back with an episode explaining the viral phenomenon #ChatGPT !! - what is ChatGPT? - who made ChatGPT? - who owns ChatGPT? - how does ChatGPT work? - what are ChatGPT's limitations? - what are the risks of using ChatGPT? - ways to use ChatGPT as an individual and in your business Links mentioned in the podcast; ChatGPT; https://openai.com/ the podcast course; https://zerotopodcaster.com the blog; https://101blog.co.uk the 'bad advert'; https://www.linkedin.com/posts/alexryanuk_ch...

Marketing to Students with David Burgman

May 05, 2022 12:00 - 46 minutes - 31.9 MB

In today's episode, we're talking about a very particular marketing niche that can be quite hard to get a hold of - the student market. We're joined by David Burgman who runs a student marketing agency and works with amazing brands like Red Bull, Jaegermeister and Deliveroo. Alex Ryan - Marketing Consultant; alexryanuk.com For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co.uk Linktree (social media etc.); https://linktr.ee/marketing.101 David Burgman -...

Branding; Vision to Voice with Natalie Montagnani

October 29, 2021 12:00 - 50 minutes - 34.9 MB

It's such a pleasure to bring this episode to you - a deep dive into branding with Natalie Montagnani who is a hugely successful Business, Branding & Mindset coach working out of Arundel on the South Coast of England.  Learn all about Natalie's 6 step process to ensuring your brand is in the right place  to go to market, in particular, today, we dig into the first step of the process; 'Vision to Voice'. If you'd like to receive Natalie's 6 step checklist, you can contact her here; https://...

Amazingly useful tools, apps & websites for efficiency and marketing

October 26, 2021 13:00 - 17 minutes - 12.3 MB

A slightly different episode today - Alex talks all about the tools, apps and websites that he uses within Marketing 101 to improve efficiency, help with marketing and manage data. There'll be some tools that you've heard of but definitely some you haven't, but definitely some that will save you time and money. Enjoy! Find all the tools and websites mentioned below. Wordpress for building websites Hubspot CRM (free) Mailchimp - data capture & newsletters Google Analytics - website analyti...

Linkedin - boosting posts & running adverts, plus tips to succeed in both!

September 21, 2021 12:00 - 22 minutes - 15.3 MB

Having previously discussed how to stop your posts flopping on your personal Linkedin page (how to beat the algorithm), today Alex talks about a more surefire way to beat the algorithm – with cold hard cash! Learn about boosting vs advertising, plus some great tips for ways to reach a specific audience on Linkedin that you might not have known were possible. Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free) Alex Ryan - Marketing Consultant; alexryanuk...

Beat the Linkedin algorithm - tactics for better engagements & exposure of your posts

August 13, 2021 13:00 - 24 minutes - 16.6 MB

Watching your posts flop on Linkedin is heartbreaking and frustrating in equal measure. I put all that effort into the content, why does no one like it?! While there's definitely a chance that your posts are rubbish (!), there's a more likely possibility that you're getting squashed by the Linkedin algorithm, put in place to choose only the best posts to be shown on people's news feeds. In this episode we talk about how to beat the algorithm and give your posts the best chance of success. ...

How to start podcasting (and why bother?!) - with Heather Barrie (UNFILTERED podcast) PART TWO

July 02, 2021 14:00 - 47 minutes - 32.8 MB

It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start your own :) Topics covered in part 1 & part 2; why bother podcasting? concept delivery tech recording ...

How to start podcasting (and why bother?!) - with Heather Barrie (UNFILTERED podcast) PART ONE

April 16, 2021 11:00 - 49 minutes - 34.2 MB

It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start your own :) Topics covered in part 1 & part 2; why bother podcasting? concept delivery tech recording ...

How to start podcasting (and why bother?!) - with Heather Barrie (UNFILTERED podcast)

April 16, 2021 11:00 - 47 minutes - 32.9 MB

It's really not that hard! Join me as I work through the intricacies of getting up and running with your own podcast. To help discuss from a variety of angles I'm joined by a very special guest Heather Barrie from the podcast UNFILTERED who creates her podcast in a very different way to the way that I do - both ways perfectly successful, giving YOU plenty of choice for when you start your own :) Topics covered in part 1 & part 2; why bother podcasting? concept delivery tech recording ...

Google Local Services Ads - a brand new way to win on Google!

February 16, 2021 09:00 - 32 minutes - 22.3 MB

This episode is a MUST for anyone with a home service business (full list below), especially if you're based in the UK. Google's Local Service Ads (LSA) has been tried and tested in the USA and has finally made it's way to the UK. Put simply, LSA can very easily put you at the TOP of Google, above the usual adverts and right below the search box for local searches, and you ONLY pay for the leads you receive.  My guest today, Suraj Singh, helps guide us through this exciting new opportunity...

Linkedin - grow your business through your personal network

September 24, 2020 17:00 - 21 minutes - 14.5 MB

Welcome to episode 08 - how to set up your Linkedin 'eco-system'. In this episode you'll learn how to set up and grow your Linkedin company page organically and genuinely. Top tips on how to draw real connections from your personal network to your company page, increasing followers without spending on advertising. LINKS MENTIONED IN THE SHOW; Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101') £99 Online Health Check service; https://marketing-101.co.uk/online...

Marketing for kids PART ONE - with a very special tiny person guest, ELISE!

August 25, 2020 16:00 - 38 minutes - 26.3 MB

Welcome to episode 07 - a very special introduction to Marketing for kids (age rage 7-14) with a very special guest, 9yo Elise! In this episode we find out what a 9yo like Elise already knows about marketing and try to build up understanding for her of exactly what companies do to market themselves. We discuss branding (colours, imagery, voice, behaviour) and learn about demographics, and then 'play marketer' by applying our learning to an online Toy Shop. LINKS MENTIONED IN THE SHOW; £99...

Influencer Marketing - what, why, who and how!

July 15, 2020 14:00 - 22 minutes - 15.3 MB

Welcome to episode 06 - all about Influencer Marketing. In this episode we talk through exactly what influencer marketing is (and what is an influencer), why it works so well, who to choose as the perfect influencer for your business, product or campaign and, finally, how to go about finding them.  LINKS MENTIONED IN THE SHOW; Wanderlux Travel Designers; https://wanderlux.co.uk/ (and quote 'Marketing 101') For the blog; http://101blog.co.uk/ £99 Online Health Check service; https://marke...

Social Media for small businesses PART TWO

June 12, 2020 14:00 - 22 minutes - 15.4 MB

Welcome to episode 05 - Social Media for small businesses PART TWO. This is the second of a two part introduction to using social media to help grow your business. It's hard to know which platforms to use to achieve which goals and often people end up gravitating towards a platform for the wrong reasons. In episode two we'll discuss Facebook, Instagram, LinkedIn, Twitter and YouTube, talking about which ones suit which goals, plus some tips and tricks for using them successfully.  LINKS M...

Social Media for small businesses PART ONE

June 11, 2020 15:00 - 25 minutes - 17.7 MB

Welcome to episode 04 - Social Media for small businesses PART ONE. This is the first of a two part introduction to using social media to help grow your business. Social Media is often approached in the wrong way which can lead to confusion about it's benefits. In episode one we'll discuss; Does it work? What is the point? Or what are the benefits? How do I measure its success? Am I on the right platforms? Am I doing it right? / Is it working? Part two will dig into Facebook, LinkedIn...

Basic content marketing for small businesses

June 04, 2020 17:00 - 28 minutes - 19.3 MB

Welcome to episode 03 - Basic content marketing for small businesses Content marketing can be really overwhelming for anyone who is new to it - but rest assured, we'll explain what content marketing is, why it's great for your business, how to create content and how to distribute it, plus lots, lots more! LINKS MENTIONED IN THE SHOW; £99 Online Health Check service; https://marketing-101.co.uk/online-health-check-package/ Sponsored by 34SP.com - green & ethical website hosting (use ALEX10...

02 - Things to check before naming your business

May 29, 2020 13:00 - 15 minutes - 10.8 MB

Welcome to episode 02 - Things to check before naming your business. We'll go through 13 (yes, THIRTEEN!) different considerations that you'll need to make before you decide upon a name for your new business including the domain, acronyms, memorability and much more. Who knew that naming a business was so complicated?! For the blog; http://101blog.co.uk/ To watch the vidcast; https://www.youtube.com/channel/UCI2xJH0yE0wlSlLT-BeCOLQ For our other links & social; https://linktr.ee/marketin...

Things to check before naming your business

May 29, 2020 13:00 - 17 minutes - 12 MB

Welcome to episode 02 - Things to check before naming your business. We'll go through 13 (yes, THIRTEEN!) different considerations that you'll need to make before you decide upon a name for your new business including the domain, acronyms, memorability and much more. Who knew that naming a business was so complicated?! Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free) Alex Ryan - Marketing Consultant; alexryanuk.com For the Marketing 101 blog; http://1...

01 - Website basics - simple things your website should have / do

May 27, 2020 16:00 - 20 minutes - 14.1 MB

Welcome to episode 01 - Website basics - simple things your website should have / do. Expect to hear about why you should have pricing and testimonials on your site, how to make sure your contact details are clickable, the importance of having a footer and much more. For the blog; http://101blog.co.uk/ To watch the vidcast; https://www.youtube.com/channel/UCI2xJH0yE0wlSlLT-BeCOLQ For our other links & social; https://linktr.ee/marketing.101 To talk to the host, Alex, head to Twitter; @A...

Website basics - simple things your website should have / do

May 27, 2020 16:00 - 22 minutes - 15.3 MB

Welcome to episode 01 - Website basics - simple things your website should have / do. Expect to hear about why you should have pricing and testimonials on your site, how to make sure your contact details are clickable, the importance of having a footer and much more. Sponsored by 34SP.com - green & ethical website hosting (use ALEX101 for 3 months free) Alex Ryan - Marketing Consultant; alexryanuk.com For the Marketing 101 blog; http://101blog.co.uk/ Marketing 101 Agency; marketing-101.co....

Official Trailer. Marketing 101 - BIG steps for small businesses

May 22, 2020 14:00 - 6 minutes - 4.81 MB

Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too.  Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your busi...

Twitter Mentions

@alexryanuk 7 Episodes