Marketers Ruin Everything
15 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 3 ratingsWhile consumers scrounge for a crumb of authenticity, host Grant Mielke explores the counterintuitive landscape of marketers scrambling for formulas, templates, and the path of least resistance. From the early and amazing days of free electronic mail and the family camcorder to full inboxes of spam and snarky hamburgers on Twitter, one truth resounds: Marketers Ruin Everything. Dive deep into industry trends, explore new platforms, break down the big campaigns, and practice ruining less things, less often.
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Episodes
EP14 - Attribution Models
April 05, 2022 04:00 - 20 minutes - 14.1 MBThis week on MRE Grant is talking about attribution modeling.
EP13 - Rebrand Fails w/Jake Neece
March 29, 2022 03:00 - 1 hour - 42.1 MBWelcome back to MRE, it’s guest day!! I am joined by a great friend of mine, Jake Neece, he is the Creative Director at Vala Marketing. What triggers a huge brand to rebrand? How do some of these aesthetically unpleasing designs get chosen?
EP12 - The Truth about ROI
March 22, 2022 00:00 - 14 minutes - 10.2 MBEveryone's favorite LinkedIn buzzword taken apart piece by piece. Learn about why your attribution models are steering you wrong.
EP11 - Is My Phone Listening to Me?
March 14, 2022 23:00 - 16 minutes - 11.4 MBGrant is here to make you rage with some cold hard facts. How do you react when your beliefs and reality are questioned? Why do you suddenly feel such an urge to tell a personal anecdote right now?
EP10 - Vanity Metrics
March 07, 2022 22:00 - 14 minutes - 10.1 MBOur first WEEKLY episode! Today Grant discusses another term marketers have ruined: Vanity Metrics, and why your "Top of the Funnel" matters.
EP9 - Interlude
February 28, 2022 23:00 - 3 minutes - 2.19 MBBack with new gear, new publishing schedule, and a long list of exciting topics! Welcome BACK to Marketers Ruin Everything
EP8 - Beanie Babies, Microsoft, and more NFTs
January 20, 2022 18:00 - 5 minutes - 4.09 MBOur editor is out with COVID, so Grant tries his darndest to publish an episode about the future of the internet as seen in big moves by Microsoft, Nike, and more. Big players are claiming their space on the blockchain and the next iteration of the internet. What's that mean for us?
EP7 - The Future Part 2 - AR and VR
January 06, 2022 19:00 - 17 minutes - 12.4 MBWelcome back to Marketers Ruin Everything! This is the second episode in a multipart series about the future of marketing technology.
EP6 - The Future Part 1 - NFTs, Web3, AR, VR, and Voice
December 23, 2021 23:00 - 20 minutes - 14.2 MBIt's almost the new year! This is the first episode in a multipart series about the future of marketing technology.
EP5 - Diversity w/Jess Koscher
December 10, 2021 00:00 - 25 minutes - 17.4 MBHello everyone, we took a little Thanksgiving break, but we're back, and joined by our guest Jess Koscher.
EP4 - Think Like a Marketer w/ Derek Laliberte
November 18, 2021 23:00 - 32 minutes - 22.4 MBHas sales ruined marketing, or Has marketing ruined sales? I talk to Derek Laliberte about content, authenticity, and how the sales professional can thrive in a digital, connected world.
EP3 - Brand w/ Matt Esau
November 05, 2021 00:00 - 49 minutes - 34.4 MBIn this episode Grant invites Matt Esau, Marketing Strategist at Notre Dame University, to dive into the concept of brand.
EP3 - Brand
November 05, 2021 00:00 - 49 minutes - 34.4 MBIn this episode Grant invites Matt Esau, Marketing Strategist at Notre Dame University, to dive into the concept of brand.
EP2 - Clarity
October 22, 2021 03:00 - 19 minutes - 13.2 MBWelcome back to Marketers Ruin Everything. Is "Clarity" important? It depends. I'll get back to you on that.
EP1 - Hello
October 07, 2021 18:00 - 16 minutes - 11.3 MBWelcome to Marketers Ruin Everything. First step: Admitting we have a problem. Join Grant while he lays out the plan for our little journey together.