Take 28: In the Heights

Marketer's Cut: Movie Marketing and Advertising

English - June 17, 2021 10:00 - 35 minutes - 32.7 MB - ★★★★★ - 5 ratings
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Previous Episode: Summer 2021 Box Office Predictions

Next Episode: Take 29: Luca

Get the slate ready because it's time for Take 28! This week we talk about In the Heights and all of the unique challenges of marketing a musical. Join us as we talk about Piragua Truck Racing, Theater Kids, and not naming this film “Lin the Heights.”

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Art by Jacob Wall. Check out his work on Instagram @JacobArtWall

Music by Logan McElroy. Check out more on Soundcloud.

Refinery29 Article on Colorism in “In The Heights”: https://www.refinery29.com/en-us/2021/06/10523733/in-the-heights-colorism-casting-controversy

Blast Magazine article on marketing failures of “In the Heights”:

https://blastmagazine.com/2021/06/13/warner-brothers-marketing-failed-in-the-heights/

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