89. Series 3 | Episode 4. Why Fundamentals Matter More Than Anything Else When Marketing for a B2B Tech Startup, with Paul Berney, CMO at Anthropos

Market Mentors

English - May 30, 2023 06:00 - 24 minutes - 17.1 MB - ★★★★★ - 1 rating
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Previous Episode: 88. Series 3 | Episode 3. The Demand Generation Framework Every B2B Fintech Needs, with Rebecca Warrington and Kerry Leech, Co-Founders of Roo & Eve

Next Episode: 90. Series 3 | Episode 4. Creating a New Fintech Category & Being Acquired [Case Study], with Dr. Christine Bailey, Senior Director & Head of KYC Marketing, Europe and Africa at Moody’s Corporation

New tools, strategies, and tactics are readily available in today's marketing environment, making it easy to become distracted. Throw AI into the mix, and it’s clear to see why a lot of B2B marketers see focus as their number one challenge.

And those challenges are particularly heightened for marketers who work for B2B tech startups. These jobs, by their very nature, are incredibly hard. High expectations, limited time, and stretched resources mean you have to spend your time wisely; otherwise, you risk making no impact at all.

Which is why marketing fundamentals matter more than anything else. And in this podcast episode, it’s something that I dig into with Paul Berney, CMO at Anthropos.

We cover;

What attracted Paul to work at such an early stage startupWhat marketing fundamentals are and why they're so important for success in marketing at startupsHow Paul has used marketing fundamentals to build and grow a new sector at Anthropos Tips for anyone wanting to create or refine a company's proposition What skills and traits Paul would look for if he was a CEO at a startup who was looking to hire their first marketer

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.