87. Series 3 | Episode 2. Recruitment and B2B Marketing Parallels + Startup Marketing Advice, with Sam Kuehnle, VP of Marketing at Loxo

Market Mentors

English - May 02, 2023 06:00 - 41 minutes - 28.2 MB - ★★★★★ - 1 rating
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Previous Episode: 86. Series 3 | Episode 1. Using Entertaining Content in B2B to Cut Through the Noise, with Ollie Whitfield, Demand Generation Team Lead at VanillaSoft

Next Episode: 88. Series 3 | Episode 3. The Demand Generation Framework Every B2B Fintech Needs, with Rebecca Warrington and Kerry Leech, Co-Founders of Roo & Eve

Are there any similarities between recruitment and B2B marketing? On the surface, they may seem like different jobs requiring different skill sets, but if you look closely, you’ll find that both disciplines have more in common than meets the eye.

However, as modern marketing has become more commonplace, the recruitment industry lags behind. So what can recruiters learn from the transformation B2B marketers have been through? In this podcast, we’ll dig into exactly that.

Plus, as Sam Kuehnle has been hired as Loxo’s first marketer, we’ll also discuss his first 90 days and his advice for making a success of a role like his.

We cover;

B2B Marketing and Recruiting: The Surprising SimilaritiesTransforming Recruiting: Lessons from the Evolution of B2B MarketingThe 90-Day Reality of Being a Startup's First MarketerNo Playbook Exists for Growing a Marketing Team

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.