85. Series 2 | Episode 48. From Startup to Scaleup, with Victoria Hatcher, Global Head of Marketing at Proximie

Market Mentors

English - January 31, 2023 07:00 - 23 minutes - 16.4 MB - ★★★★★ - 1 rating
Careers Business b2b marketing technology marketing career advice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 84. Series 2 | Episode 47. Marketing in a Recession - Expert Tips, with David Fallarme, Fractional CMO / ex-Head of Marketing at Hubspot

Next Episode: 86. Series 3 | Episode 1. Using Entertaining Content in B2B to Cut Through the Noise, with Ollie Whitfield, Demand Generation Team Lead at VanillaSoft

The startup to scaleup journey is a tough one, even more so in the current climate as investors become more cautious.

But there are lessons to be learned from successful startups that have achieved success.

I’m pleased to be talking to Victoria Hatcher, who works from one of those businesses. In 2022, Proximie, only six years after they were established, raised an $80m Series C, taking their overall investment to over $130m.

And in this podcast we’re going to dig into that journey.

We cover;

As a marketing leader when Proximie raised its Series C, what Victoria was thinking and feelingWhat Proximie did as a Startup to help them scaleHow the marketing team has evolved - structure and rolesManaging expectations and priorities What Victoria looks for when hiring into her team

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.