78. Series 2 | Episode 41. Product-Led Growth - Tips to Emulate Some of the Fastest Growing SaaS Companies, with Wes Bush, CEO of ProductLed

Market Mentors

English - October 18, 2022 06:00 - 24 minutes - 16.9 MB - ★★★★★ - 1 rating
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Previous Episode: 77. Series 2 | Episode 40. The Secret to Building a Successful Marketing Career, with Maya Grossman, Peak Performance Career Coach & 2x VP Marketing | Ex Google, Microsoft

Next Episode: 79. Series 2 | Episode 42. How to Achieve Effective Personalised Marketing at Scale with a Small Budget and Limited Resources, with Kevin Tate, CMO at Clearbit

If your company is trying to market and sell a B2B tech product, embracing a product-led growth strategy could enable you to drastically improve customer acquisition, experience, and retention.

But what is product-led growth, really, and how do you determine whether a strategy like this is the right fit for your business?

In this podcast, Wes Bush, CEO of ProductLed, chats to Matt Dodgson about his experience using a product-led strategy to increase revenue and accelerate growth in B2B tech companies.

They cover;

What is product-led growth?Why companies adopt a strategy like thisIs product-led growth right for your business?Where to start when adopting a product-led growth strategyHow you should structure your marketing team to support this Metrics to trackPitfalls and how to avoid them

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.