68. Series 2 | Ep 31 How to Master Attribution and Improve Your Marketing Performance in the B2B Tech Sector, with Steffen Hedebrandt, Co-Founder and CMO at Dreamdata
Market Mentors
English - June 07, 2022 06:00 - 22 minutes - 15.7 MB - ★★★★★ - 1 ratingCareers Business b2b marketing technology marketing career advice Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In the current B2B tech sector, your customer journeys are often long, complex, and happening across a variety of different channels and touch-points.
As a result, marketing attribution has become increasingly challenging, but also increasingly important in helping us understand where our marketing strategies are succeeding or failing.
In this episode, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata, discusses with Matt Dodgson how to use attribution to improve your marketing performance in the B2B tech sector.
They cover;
And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.