6. Series 1 | Ep 6 - Catherine Maskell - Managing Director, The Content Marketing Association

Market Mentors

English - August 29, 2018 23:00 - 53 minutes - 24.7 MB - ★★★★★ - 1 rating
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Previous Episode: 5. Series 1 | Ep 5 - Richard Ashley - Senior Marketing Director, Tracelink

Next Episode: 7. Series 1 | Ep 7 - Scott Addington - Enterprise Marketing Director at Sage

Join me as I interview Catherine Maskell, Managing Director of the The Content Marketing Association. If 'Content is King' then Catherine is certainly the 'Queen of Content', and during our interview she gives some great advice for B2B marketers. Particularly around ROI and how to include the finance team to get buy in for your campaigns. In a fascinating episode, she's also very open about her strengths and weaknesses, with some great insights about how she deals with those.